October 11, 2023

Peter Facinelli aka Doctor Carlisle Cullen


“Paging Doctor Cullen, you have an interview with Zack and Becca, writers for the blog From Gardners 2 Bergers. Report to Forever Twilight in Forks (FTF), Washington, STAT!” 

“I’m on it!” Peter Facinelli says, as he takes his seat under a pine gazebo at the Pacific Inn Motel, in Forks, Washington. 


Peter is here signing books and taking pictures at the Forever Twilight in Forks Festival. He's incredibly genuine. Friendly and easily approachable. To the west, the sun is setting and the colors are breath taking. To the east, the clouds have lost their place in the gray sky. They settle into the towering evergreens that crowd the rolling hills behind Peter and add an eerie effect. We are literally sitting down with a Vampire in his home town. He is wearing an Aviator Nation sweatshirt. He pulls his hoody over his head and asks, “so what do you do?” 

Zack: “My wife invented a wood stain that turns raw wood into barnwood.” I expect Peter to show zero interest. 

Peter: “Really? You take raw wood and it kind of ages it?” Peter asks with way more interest than I expected. 

Becca: “It’s an all-natural process, you just apply the stain to raw wood and you can see one hundred percent of the wood grain,” Becca says as she’s said in hundreds of interviews. 

P: “What’s the name of the company?” Peter asks. 

B: “Weatherwash.” Becca answers. 

The interview has taken an unexpected turn. Peter is interviewing us, instead of us interviewing Peter. What’s going on here? 

P: “How long does it take to get that old look?” Peter wonders. 

B: “Takes about ten minutes and it’s ready for a topcoat. Your whole project can be done in under an hour. It’s a tannin-based reactive stain, earth-friendly and VOC free!” Becca beams, super proud of her creation. 


P: “I love doing woodworking. I grew up doing carpentry with my Uncle. I did that during the summers. I could build anything out of wood. I could build this gazebo. Recently, I did a birdcage with a sliding door,” Peter leans forward. He’s holding the birdcage between his empty hands, somehow, we can all see it. As he goes on, we learn that he’s quite the woodworker and a knowledgeable finisher. “You know this is a billion-dollar idea right?” 

Bec smiles and nods, “We did just get into Walmart!” 

Z: “You know Peter, you’re an extraordinary guy who seems remarkably ordinary,” I say, as we settle into our woodworking comfort zone. 

P: “That’s great! It’s good to be ordinary.” He says as he scrolls through our portfolio, he friend-requests Rebecca. 

She accepts. They’re "fast" friends. 
 
Z: “Ok, so you’re going to be our celebrity endorser?” I ask. 
 
P: “Maybe!” Peter smiles and winks. 
 
Z: “Great! So you’re a finisher in real life, a vampire doctor, a human doctor, a special forces operator, a Sheriff in the old west, and many other things in the make-believe world of Hollywood.” 

Peter nods. 
 
Z: “What does nine-to-five look like for you?” 
 
P: “Constant change. Lots of preparation. Tons of research.” 

Z: “So you’re from Queens, NYC.” 
 
P: “Yes!” 
 
Z: “You have three siblings. Where do you rank?” 
 
P: “I'm last.” 



Z: “Three older sisters? That's more Barbies than G.I. Joe's. #Roughbro. Your parents are from Italy?” 

P: “Yep.” 

Z: “Your mother is from, Spormaggiore, how do you pronounce that?” 

Peter annunciates the town without missing a beat. Even though I speak Italian, I butcher it. Curse that double ‘g.’ 


Z: “Your father is from Trentino?” 

P: “Yeah.” 


Z: “It’s pretty cool that they were so close to fair Verona when they fell in love.” 

Peter nods, “I never thought about that. But yeah, both of their towns are right there in Val Di Non Valley, Northern Italy.” 

B: “We visited Verona, so we got to see what the countryside looks like.” 

P: “It’s a beautiful country.” 
 
Z: “Take us back to high school at Saint Francis Preparatory, what was your best moment in high school.

Peter shuffles. His face wrinkles as though he’s just licked a lemon, “high school wasn’t a good time for me. I was incredibly shy and I didn’t want to eat lunch with the other kids. So, I found a quite place where a woman sold pretzels and orange juice and that was my, uhm… my lunch every day for three years.” 

‘Peter shy? Are you kidding me?’ I think. 


Z: “Did you play a sport?” 

P: “Baseball.” 

Z: “That’s ironic.” I’m thinking back to the Twilight baseball game. 

P: “There was this one game, I quit the high school team because the coach was a jerk and so I played for another team. There was this one play where the bases were loaded, there was only a few minutes left on the clock in the last inning and I hit a home run. We were tied up and that home run won the game. The old coach saw the play and realized his mistake.” Peter smiles. 

B: “We saw a game with the Rangers and Red Sox just like that. It was nail-biting.” 

Z: “Who is your favorite sports team?” 

P: “Yankees.” 



Z: “Who is your favorite player?” 

P: “Babe Ruth. He would point where he was going to hit the ball and then hit it there. That was incredible.” 


Z: “So you’re in high school, headed to college at New York University. At what point did you decide to become an actor?” 

P: “For me it was much sooner. It was when I was thirteen, the topic of career came up with my family and I told my parents I wanted to be an actor. They didn’t discourage me, in fact, they encouraged me.” 

Bec and I look at each other, completely shocked. Why? When I told my Mom I wanted to be an actor she said, “go to college first and act on the side.” 

P: “I never had a back up plan because I was taught that if you have a back up plan, that becomes the plan.” 

Peter is right, Momma! I ended up using my degree and not acting >:-/ 


Z: “When Bec and I lived in Italy, all these Italian fathers had interesting sayings for their sons. One that we liked the most was, ‘better to buy a suit than a glass of water.’ Does your Dad have any cool sayings?” 

P: “No. Not really.” 

B: “Your parents must be incredibly proud of you.” 

P: “Actually, that’s the funny thing, my Dad and I are on this plane with all these actors that have lesser roles than me at the time and he’s like, ‘do you think Peter will make it?’ My parents are immigrants, so they just don’t get how far I’ve come. In fact, my Dad was like, ‘Peter, if you don’t make it in Hollywood, that’s okay. I love you and I will always have a room for you in my home.’” 

Bec and I look at each other. We’ve never met this man, but we love him! 

Z: “Well there you go Peter. You’re Dad’s Italian saying is, ‘There’s a room for you in my house, son.” 


B: “So you studied acting in college. Was there one specific method that you preferred over another?” 
 
Peter has a lot to say about this. If any of you thought acting was just memorizing lines and shooting ten second scenes, think again. There’s voice training. Stage acting. Camera acting. And the two are not the same. Peter lists a dozen books and several methods that contribute to his “craft”. Clearly his education at NYU has paid off. His performance takes audiences to a different world. A world where admittance is belief. He’s so passionate about his craft, he spends forty minutes talking about it. By the end of his answer Bec and I are blown away with how much mechanical aptitude it takes to create a convincing character. 

B: “So I recently watched ‘The Vanished,’ how did you come up with that idea?” 

P: “A couple of years ago, I got into RV-ing. I took my family across America and we stopped in all these really cool little towns. One of the towns we stopped in, this guy at the counter let me know that the prison nearby had a convict escape and a manhunt was under way. For a brief moment, I lost track of one of my kids, and found them, but I thought, ‘what if this man had found my daughter and kidnapped her? That would be terrifying.’ I didn’t get much sleep that night because of the fear I felt and I couldn’t shake the feeling so I caught it on film.” 


 Z: “You had a lot of success with that. How many people viewed it on Netflix?” 

 P: “Two hundred million.” 

 B: “TWO HUNDRED MILLION? That’s two thirds of the nation’s population. What was the budget?”
 
 P: “One and a half million.” 

 Z: “You got two hundred million people to watch a film you wrote, directed, and acted in on a one and a half million-dollar budget?” 

 P: “Yeah. Pretty cool, huh?” 

 Z: “Yeah! I’d imagine you’re a hot item in Hollywood. Directors like you are like snow leopards.” 

 P: “What do you mean?” 

Z: “Snow Leopards are rarely seen, but they exist. Well look at Spielberg for example. He almost didn’t have a career because he kept going over budget. If it wasn’t for George Lucas bringing him on for Indiana Jones, Spielberg’s career might have died early. So, a guy that can generate that kind of viewership with a small budget must be rare, but exist.” 

 P: “We’ll see. It’s all kind of fresh still,” he says relaxed and un-phased. Like I said, an extraordinary man that seems abnormally ordinary. 


 B: “Can we talk about Twilight now?” 

 P: “Of course!” 

 B: “How did you get the part?” 

 P: “That is a funny story. I auditioned and so did this other guy, Henry Cavill, and it looked like he got the part of Carlisle Cullen. As I was doing my research, I stumbled on a book titled, “History of the Vampire.” Since I didn’t get the part, I thought I could help Catherine Hardwick out and maybe network for the future. I wrote a quick note in the book and sent it to her. When the part didn’t work out with the other guy, she got my note and called me. So I got the part because I gave Catherine a $29.99 book.” 


Z: “Cool! Can you do that with my book?” 

P: “Maybe, what’s your book?” 

Z: “Harvest Moon.” I hand him a copy. 

P: “I’ll see what I can do.” 

Bec and I high-five. 

B: “How did you prepare for the role of Doctor Carlisle Cullen?” 

P: “I did a lot of research. I even kept these journals and that’s all part of the craft right? When I prepare for a role, I want to know as much about the character as I can. Learning about what doctors do wasn’t so hard, but what required a little more intense research was what a doctor might wear throughout the years. As I was doing my research, I kind of felt like Carlisle would have had an interest in scarves. I traced the fashion of scarves back to his era and incorporated those scarves into my character. I was using it as a thread through time to tie in the history of his life together through out the film.” 



B: “Can we shop Doctor Cullen Scarves?” 

P: “That’s an interesting idea, I’ll have to think about it.” 

Z: "You should post the journals online. I know a lot of fans in the Facebook groups would love that." 

P: "I'll look into that. It would be nice for them to experience Carlisle Cullen's view of 'Twilight' right?"

B: “Are you still in touch with the cast?” 

P: “Yes! Definitely! We all keep in contact with each other. Nikki and I just worked on a project together, and we all text each other often. We kind of grew up together in Hollywood, you know.” 

B: “What’s your favorite story about your son, Edward?” 

P: “When I first met Rob, he had all these hair extensions. For some reason, they wanted him to have long hair. And I noticed he was kind of pulling on them. The next day, he had pulled all of his hair extensions out and he was like, ‘I’m not doing it, okay! I’m using my natural hair.'” 

B: OMG, this reminds me of when Anna Kendrick called him "the hair," in Breaking Dawn Part 1. 

Z: “In your own words, how would you describe Twilight?” 

P: “It’s the modern Romeo and Juliet, right?” 

Z: In the back of my mind, I’m thinking, 'if only we could rewind the clock to Juliet’s house which is actually in “fair” Verona, Italy, not far from Peter's parents home towns. I’m wondering if Peter's ancestors knew he was in a modern Romeo and Juliet love story, what would they think?' By the way 'Trivial Pursuit' readers, Capulet was a real family name! (Below you can see some pictures of her balcony that we took in 2019.) 



P: (Continued) Twilight is a great love story that incorporates forbidden love between a vampire and a young girl that every girl wants to be. But the best part of this story is that it brings fans together from all across the world. They form these relationships that they otherwise wouldn’t have and it was such a great experience to be a part of it.”

B: I’m not sure if Peter has seen the map in the Fork's Visitor Center, but people from across the world have placed a pin on the map and you can see below just how many people have been affected by "Twilight". Keep in mind, they traveled from these states and countries to physically place their pin. 



Z: “If you had an unlimited budget, what movie would you make? Who would direct it? Who would star in it?” 

P: “Oh that’s easy, I’d do a gangster movie. Something like Scarface. I would star in it. I would direct it.”
 
B: “Are you excited about fashion?” 

P: “I’m not a snob or anything. I like form and function. Comfort is ideal."

Z: “Do you have a favorite artist?” 

P: Rene Magritte. 



B: “Do you have any cool Dad sayings for your kids?” 

P: “Believe in yourself and follow your dreams!” 

Z: “You’ve been to Italy and across America, do you have a favorite architect?” 

P: “I like Spanish style. I like how architecture changes across the country. Even the brick color changes. I like Modern, too. I like Frank Lloyd Wright. I really like Frank Gehry, he did the Disney Concert Hall in L.A. I love what he does.” 



Z: “Halloween is fast approaching. What scary movies are you watching and what are you dressing up as?” 

P: “I don’t watch scary movies. They give me nightmares. The costume is a hard one for me. I feel like I have ideas of what I’m going to dress up like and then Halloween comes and I never know what I’m going to wear. Can I get back to you on that one?” 

Z: “Wanna do a scary picture together?” 

P: “Sure!” 

Z: “Let's do wolf claws! Roooaaarrr!” 




Z: “Peter! Bec and I did wolf claws, what are you doing?” 

P: “Smoldering wolf claws.” 

B: “Do you have a favorite movie that you’ve been in?” 

P: “I have really enjoyed all the films I’ve worked in. I love them all. I can’t really pick one over the other.” 
 
Z: “What’s your favorite app?”

P: “I like Instagram. I have a love hate relationship with TikTok. It’s so entertaining, people do the stupidest things on there, I just can’t stop watching it. There are such quick little segments you could just scroll forever.”

 


Z: “What’s your favorite video game?”

P: “I don’t play video games. I grew up on Atari. But Oculus goggles in VR is pretty cool. You feel like you’re there.”




Z: “What’s your favorite tech?”

P: “Crypto.” 

Z: “What do you do for a workout?”

P: “Honestly, I do P90X. It requires very little space and they mix the work outs up so you don’t get bored. I love the Kenpo Karate. Now I work with a trainer though.”

Z: “Your arms are looking pretty big bro, got any tips on beefing up biceps?”

P: “Ha! Ha! No, I actually have to tell my trainer to tone it down. Honestly, it’s all genetics. I have 'guido' arms. I have those Italian American arms and like, I have to be careful not to work out my biceps too much because if I wear a button up shirt they puff up and fill out the shirt. It’s just genetics, I don’t have to work them out.” He shrugs nonchalantly.


B: “Who is your celeb look alike?” Now this cracks both of us up. Peter literally buries his face in his hands, and for the first time during this interview, I see the shy kid he was talking about in high school. When he looks up, he’s literally blushing and so flustered he can’t speak. 

P: “I don’t know man, I used to get Tom Cruise. Who do you think?”

Z: “Ethan Hawk.”

P: “I’ll take it.”

Z: “What do you think, Becca?”

B: “I don’t think you look like anyone. I think you have a very unique look.”

P: “I like that better!” 


With that, the interview is over. The weather has shifted and true to its reputation, Forks is the wettest place in America. The temperature drops. Cold rain dumps on us. Two hours of friendly conversation has made us all cold ones and fast friends. Bec and I jump in the car, crank the heater, and wonder how exactly three Italians ended up on the farthest western point of North America. But that’s the beauty of Twilight. 


To Peter’s point Twilight brings people together from all parts of the world and they make connections they otherwise wouldn’t have. This happens in book lines. Movie lines. FTF lines. It’s the spirit of Twilight that Peter helped build. And twelve years later the bonds are still being forged. Even with fans and actors. Thanks, Peter, for the interview and thanks to Stephenie Meyer for an awesome love story!
Ciao!! 
Zachary & Becca

Us talking with fans in line at FTF. 

August 15, 2023

RH Cerused Driftwood Gray Table



For this week's project, we're back to my roots! Which means we're creating knock off Restoration Hardware colors today! This project is easy peasy, just apply to wood and watch the magic happen! You're going to love this tutorial to easily achieve the Reclaimed Gray Oak look.

Materials



Directions


Here's the "before" of this typical, out dated oak table. There's a million of these babies floating around from the 80's and 90's. It shouldn't be too hard to get your hands on one, and at a good price. 

If you're using a brand new, or raw wood table, please skip down to step #5. Thanks!

1.] STRIP
First you'll want to apply a thick layer of Citristrip to the table. Citristrip has a tendency to dry out before it can eat away at all the layers of stain and lacquer. So covering the wet stripper with a garbage bag helps keep the moisture in while it works.
2.] SCRAPE
When the stripper turns white, it's ready to be scraper off. Remove the bags and scrape as much of the mixture off, as you can. You'll want to try and get down ti the raw wood if you can. But being careful not to scrape or damage the wood itself. 
3.] CLEAN
You will want to wipe the table down with mineral spirits and a rag to remove any existing residue. This should remove any sticky residue from the tabletop. 
4.] SAND
Here's the labor portion. You want to use a palm sander and 80 grit sandpaper to make sure the wood is completely down to raw. You can see in this video what I mean.
5.] STAIN
Weatherwood released a new stain that can turn oak into a beautiful driftwood gray, called Light Oaking. This product can work on any wood, so it's incredibly easy to use.


6.] LIGHTEN
If you want to lighten the look, you can add a coat of White Maintenance Oil. It adds the look of patina and is just generally gorgeous. Simply brush or wipe onto wood, allow to sit 3-7 minutes. Then wipe off with a clean cloth. Or you can watch the video above. 
See how pretty and soft the white maintenance oil is? It's much more subtle than a paint product and really just makes the wood look sun-kissed.


For additional project looking to achieve the Restoration Hardware look, you can search our archives for tons of inpiration or check out this popular post below!


http://www.fromgardners2bergers.com/2017/02/diy-rh-reclaimed-gray-oak-table.html

I've also got a paint update for you guys! We are selecting our final shades for our The Furniture Paint launch, so keep your fingers crossed for me! xoxo

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July 11, 2023

Short Film: St. Agatha, Martyr


“I will not sacrifice,” are the words a 22-year-old Christian girl used, to defy ancient Rome.   When Agatha refused to sacrifice to Rome’s pagan gods and prove her loyalty to the empire, she was raped, tortured, and killed for her new faith. This is Agatha of Sicily A noble woman whose legacy lives on today. 
I first learned about Saint Agatha on a tour of a live volcano, Mount Etna, situated one hour north of Catania, Sicily. The tour guide stopped at a tiny chapel to explain how lava flow once threatened a nearby town. A priest brought Agatha’s shawl to the lava and plead with heaven to stop the lava flow. It worked, and as a result, the town built this chapel to honor their protector, Saint Agatha. 


    A few years later, a new eruption threatened the church. The Priest promised people that nothing would happen to the village. They were under Saint Agatha’s protection. The lava literally pressed up against the wall of the little church, cracked it, but did not go any further. The Priest’s words held true. 
I couldn’t help but ask myself, “who was Saint Agatha? What was her story? What does it mean to be a Saint?” What I learned shocked and inspired me. So, I shot a short in Italy. This is her story: St Agatha #Martyr.


Zachary Lovelady

January 13, 2023

Family Life Centers Around a Great RH Style Table & Baby Angel Art, Florence



All the baby angels!! In Italy, these angels are called Putti. 👼🏻 👼🏻 👼🏻 The ones I shared in the below post are all from larger portraits in the Uffizi - found in Florence, Italy. I love the ones with colored wings. I hope you will friend me on Facebook, so I can see what you like to do, too! 



This project is so heartwarming. The kitchen in the center of the home today and this one is no exception! Let's see how to get the look of their gorgeous table!


Materials



Directions

1.] SAND
For this project we used alder, if you're using a different species check out this color chart for weathered wood options: Color Chart. Sand the boards and with 80 grit sandpaper and now they're ready for you to apply stain. 

2.] STAIN
If you want a pure gray, you should use Reclamation, if you want a gray with brown in it, use Salvage. Using a wide brush or sponge brush, apply heavy coat of stain. Like in the above video, the wood will absorb the stain as it dries. The color will change from raw wood to stained. 


3.] LIGHTEN
To lighten the wood, use White Maintenance Oil Topcoat. This will lock in that light driftwood look and protect the wood. It's a wipe on and wipe off application. Use a brush or rag to apply and a clean rag to immediately take it back off the wood. The longer it stays on the wood, the whiter the wood will get.

4.] PROTECT
To seal the wood, use Weatherwood Polyurethane. This will lock in that light driftwood look and protect the wood. Just brush on 2-3 coats. 


You can save 10% on Weatherwood products, like you saw here, with code WELCOME10. 
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October 25, 2022

Getting Restoration Hardware's Weathered Grey Oak

If you love Restoration Hardware's color as much as I do, this project is for YOU. The below image is from their catalog, it's Restoration Hardware's Reclaimed Grey Oak. The color is completely perfect and now's it's also easy to achieve!


Restoration Hardware


MATERIALS


Directions

1] SAND
To achieve this look, start with a raw wood surface.
The wood must be sanded, you can have it sent through a large sanding machine at the mill or you can sand it really well with a hand sander. You should start with 80 grit and then 120 grit. (You can do a finish sand at the end, at 220 or above.)


2] STAIN
Applying the Restoration stain is like a piece of cake, read "even easier than typical stains." 
Using a large brush and drench the wood with stain. (See above video, also shown on oak.) Let the wood air dry for 60 minutes.


3.] SEAL
If your project is on a high traffic or water area, you will want to let  seal with 2-3 coats of Weatherwood Varnish, allowing 120 minutes between coats.



Didn't the color turn out dreamy? The process could not be easier. Do not forget readers save 10% with code: WELCOME10. If you have any  questions, leave'm in the comments below and I will see you tomorrow at the party!
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February 24, 2022

Digital Frontier: The New Land Rush!

The Digital Land Rush - Zachary Lovelady

To digitize or not…Is that the question? COVID is shaking things up in the retail world. This year, digital startups may look like frantic Irish immigrants planting their stakes in the e-commerce land grab. Like Tom Cruise in Far and Away, companies will be expanding market share. 



Who can enter? Really anyone! Meet one competitor in the e-commerce coatings race, Becca Berger. MBA turned entrepreneur extraordinaire. This Silicon Valley CleanTech inventor owns a company called WeatherWash Coatings, an earth-friendly reactive stain that turns raw wood into barnwood by using tannic acid inside the lumber to achieve a specific color. Her product has no VOC’s. She invented the most cleanest product on the market. If you check Home Depot online, her reviews are 4-5 stars. Recently her product launched through Walmart online, and from day one sold as much as ten brick and mortar stores. How is that possible? 

Rebecca has a strong foothold on Instagram with 28,000 followers. Type “wood stain” on Instagram’s search, and she’s often ranked #1. She has over 17,000 followers on Facebook. An impressive portfolio. Support videos. Chat support. Phone support. A blog. An app and an algorithm. She doesn’t even have a brick and mortar store. She doesn’t want or need a storefront. 100% of her sales are e-commerce. She started with stains because it’s niche, and the most significant competitor, Minwax, lost distribution with Home Depot after Sherwin Williams acquired the lagging brand for an eye-popping $11.3B. 
         
         
The largest entrants in the digital market space race are undoubtedly Walmart and Home Depot; Walmart is the world’s largest economy. Depot is the world’s second-largest economy. Four years ago, in their 2017, 10-K report, Depot revealed they plan to compete with Amazon by spending $11B on “store, supply chain, digital experience, and people.” With that kind of funding, the retailer known as the eight-hundred-pound gorilla expects to be on equal footing with Amazon’s 1-click, 2-day order fulfillment by the end of 2020. Can Depot achieve the “flywheel of success” by buying success? Maybe? It should be duly noted that part of Bezo’s high growth strategy is attributable to acquisitions like Zappos, Petco, and Whole Foods. But Depot is not in acquisition mode, so most likely not.
         
In 2001, Home Depot opened its online store. Nineteen years later, they are still nowhere near Amazon’s e-commerce platform. According to Depot’s 2019 10-K, their ambition is to be a “One Home Depot experience.” However, that vision is not clearly defined. What is clear is that Depot’s initial $5.4B investment in e-commerce is taking longer to recoup than expected. Why? There are many reasons, but one major obstacle is that 90% of developed software will not be utilized. Not to mention when the software is finally available, the hardware used to write the software is outdated. More software development questions will buzz around like murder hornets, “What is our hardware budget? What should we expect to pay for software development? How long will it take? Why isn’t it working? Can we outsource development?” Bezos has already answered ALL of these questions, and he did it about nineteen years ago. 


Bezos developed a sturdy platform from HTML source code to the back-end JavaScript. He also custom built the hardware so soundly, he is one of the few companies that survived the dot com bust. He then expanded Amazon by investing in more hardware and software. Bezos owns AWS and an undisclosed share in Google, meaning that large retailers relying on Google’s SEO or Amazon’s AWS services will compete with Amazon on Amazon’s hardware/software. The end game may be what happened to mom-and-pop bookshops, here today, gone tomorrow. 

Competition is also ramping up. E-commerce is a different game than retailers are used to playing. Historically, retailers had to battle for sales in newspapers, radio, and TV ads. Suppliers were never a threat. Each retailer competed on price, product, and availability. Now retailers could lose sales to suppliers. A cheetah gazelle relationship is developing between the two. So, who is the cheetah, retailers or suppliers? That’s hard to answer because suppliers like Sherwin Williams are building websites that sell directly to end consumers while simultaneously maintaining 4,106 brick and mortar stores. But they aren’t the only ones building websites. Inventors like Becca, mom-and-pop shops, Walmart, Depot, Sherwin, Ace, and Amazon all have websites. The cheetah is whoever gets to the Do-It-Yourself or Do-It-For-Me e-commerce consumer first, captures the gazelle, stakes their claim, expands their fences, and grows market share. 

Amazon will maintain a steady lead once it grows into hardware and paint because the e-commerce onboarding process for Depot and Lowes can take up to a year and costs suppliers several thousands of dollars, which means lots of suppliers won’t even make it to Depot/Lowe’s online e-commerce platform. Not only that, but Depot is marking suppliers’ products up 100% even though they aren’t shelving suppliers’ products, picking, packing, or shipping. The value seems to be the brand. Lowe’s onboarding process is equivalent to Depot’s. Sherwin doesn’t even have a process for onboarding suppliers. They have an email that they don’t reply to. Most of these overlooked suppliers will go straight to Amazon for no other reason than it only takes fifteen minutes for suppliers to onboard, giving Amazon a favorable lead. Of course, a faster cheetah i.e., inventor, could sprint to the lead by leveraging platforms like social media, a professional website, and leveraging relationships with established e-commerce brands. Still, these contenders are often acquired early on, so finishing the race becomes questionable. 

In a nutshell, Mr. Bezos may have fired the first shot for the digital market space land grab, took his place on the start line, and quickly sprinted ahead of the competitors. Time will tell who captures the most valued digital spaces and carves out their claim. Will it be retail brands? Suppliers? Inventors? Mom & pop? or Amazon?

Zack Lovelady

November 13, 2021

Achieving a White-Washed Farmhouse Look


I found this project to be super inspiring! Magically turning the most inexpensive douglas fir from Home Depot into an incredible farmhouse table, perfect for this show home or yours!

Materials

Directions


1.] PREP
If you're looking to replicate this beautiful weathered look, you'll need to start with douglas fir. Our beams were rough sawn (textured) so they didn't need sanded. If your project is smooth wood, then give it a quick sand with 80 grit before staining.


Choose you wood stain color. This company went with Weatherwood' Savage stain- that's the top option of the photo.


3.] STAIN
Stain wood using a large paint brush. You want to really drench the wood. That's all you have to do, just let the wood stain absorb into the wood. Douglas fir is very very sappy. Reactive wood stain will not react with sap, because there are no tannins in sap. That means, if you get any sap spots you'll need to re-sand those and then stain them again.



4.] WHITE WASH
The White Maintenance Oil + Salvage will give you a really cool look. It can be brushed or ragged on- here they applied it to the raised edges of the wood to create the look of patina.


Just brush on, allow to sit 5-10 minutes (longer for lighter shade) and then wipe back!

5.] PROTECT
Seal Weatherwood products with 2-3  coats of Weatherwood Varnish for superior protection. 





DIY Restoration Hardware Burnt Oak Driftwood Finish





Reclaimed [Looking] Douglas Fir Tables


I hope you'll follow along on our awesome adventures abroad and of course more fantastic projects to come! Save 10% on Weatherwood products with code: WELCOME10.

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November 1, 2021

Wood & Steel Reclaimed Tables


Happy New Year's, friends! Last New Year'e Eve we were in a tiny town in Southern Italy called Broncaleone. We were the only people staying at the resort, since it's mostly a summer spot. So Zack and I danced in the moonlight on our rooftop terrace and rang in the holiday underneath a bright winter moon. It was romantic and unforgettable. This year we're excited to ring in the New Year in London! Have you been? What should we go see? 

This week's project is everything industrial!

Materials

Directions

1] CONSTRUCT
To achieve this look, start with douglas fir that's been milled into a headboard. We hand selected some douglas fir and took it to our local mill. They glued the edges and then planed it to create one flat surface. Planing the wood after glueing it removes all traces of glue. The milling cost was nearly nothing and it was totally worth it because I don't have the clamps to keep the boards drying flat, so the cost of the clamps was about the same as having it done for me!

2] SAND
The wood must be sanded, especially being that it's douglas fir. That's because of the way douglas fir reacts when the wood is cut with a saw. You can have it sent through a large sanding machine at the mill or you can sand it really well with a hand sander. You should start with 60 grit and then 80 grit.


3] STAIN
Applying the stain is like a piece of cake. Using a large brush and drench the wood with stain. (See above video.) Let the wood air dry. 


4] PROTECT
Weatherwood is a stain, not a topcoat, so you'll need to seal the wood. To hold this weathered look, I recommend using our Varnish sealer.








This project was a piece of cake. We actually made a few of them as mockups for a retailer. This color was really popular. I hope you like it! Let me know if you have questions, I'm happy to help. You can save 10% on Weatherwood products, like you saw here, with code WELCOME10. I hope to see you at tomorrow's party!

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