tag:blogger.com,1999:blog-29407752687149108452024-03-23T04:15:10.491-06:00from Gardners 2 BergersUnknownnoreply@blogger.comBlogger968125tag:blogger.com,1999:blog-2940775268714910845.post-73684145450596309802024-02-29T13:38:00.051-07:002024-03-19T09:26:02.510-06:00Apple Vision Pro and the Future of DIY<div class="separator"><div style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="3024" data-original-width="3024" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhqAaPwLS1uHBYAiygR6dCCDwij7RJRk2BxEpaVBAT4p743KTDu8Wg68SGjhCqEUCE83G1AA0qw_dv7bS468W--9GnlpvPie-2lDpXe0ogojFUmf4Dup9SDeCw81-rMQX70LB-ZCOpIEExWT1Hzyl2pN2sbnWcNfYBNS2c1eIzKTuq6I8cRuuOoe8332Q/w640-h640/A3E9E3CF-62DA-4E2B-B024-2257BD6E8F03.jpg" style="caret-color: rgb(0, 0, 0); font-family: -webkit-standard; text-size-adjust: auto;" title="Rebecca Berger, Silicon Valley’s newest CleanTech entrepreneur. She is literally harnessing the sun’s power to make wood stain!" width="640" /></div><div style="margin-left: 1em; margin-right: 1em; text-align: center;"><br /></div></div><h4 style="text-align: left;"><span style="color: #274e13;">Meet Becca Berger, the Silicon Valley-based CleanTech coatings inventor who is literally <span style="background-color: white;"><b>using solar power, AI, VR, and Apple Vision Pro to shake up the coatings market</b><b>!</b></span>☀️ </span></h4><div><span style="color: #274e13;"><br /></span></div><div style="text-align: justify;">“I am getting the coatings world off petroleum,” she grins as she slides Apple Vision Pro goggles over her green eyes. “Here, take these,” she says as she hands me a pair. “Welcome to the future!” </div><div style="text-align: justify;"><br /></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="360" src="https://www.youtube.com/embed/5PN0V7FODnY" width="639" youtube-src-id="5PN0V7FODnY"></iframe></div><div class="separator" style="clear: both; text-align: center;"><a href="http://cleantechcoatings.com" style="caret-color: rgb(56, 118, 29); font-family: inherit; margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" data-original-height="278" data-original-width="1598" height="122" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhY5IMtTnYvczHR5ALM1d5DWYmyfuZjGYMeOoWXEU1gjJfMlbsZdPJUzfBi6BS8K8kEkRK7VlATeZ1M7wv3_XjAzwLkwZUjtN43jyuuPdF2MsG7dy_4HIEa4DuQhVu5BPUdQux_k6JKIRYZmdomITj5Q4a0DGxM0lv1wxuZHBwoEr2BfhwPfrYvcDSp5oYP/w640-h122/Screenshot%202024-02-26%20at%2010.46.37%E2%80%AFPM.png" width="640" /></a></div><div style="text-align: justify;"><div style="text-align: left;"><div class="separator" style="clear: both; text-align: center; text-size-adjust: auto;"><div class="separator" style="clear: both;"><div style="margin-left: 1em; margin-right: 1em; text-align: justify;"><span style="font-family: inherit;"><span><div style="text-align: center;"><br /></div><div><h4 style="text-align: left;"><span style="color: #38761d; font-family: inherit; text-align: justify;">You’re ambitious! What is your endgame vision?</span><span style="font-family: inherit; text-align: justify;"> </span></h4></div><div style="margin-left: 1em; margin-right: 1em;"><span style="font-family: inherit;"><span><br /></span></span></div>“The future of DIY is a visually rich virtual reality experience utilizing </span></span>AI avatars.<span style="font-family: inherit;"><span> Lowe’s has a VR app on the Apple Vision Pro, but it’s not very good. My app (which is in stealth mode) will be a thousand times better! Could you imagine Bob Vila or Martha Stewart instructing DIY’ers with step-by-step instructions, in real time? </span><span>That kind of forward-looking program would go beyond anything they’re using now and give the DIY community a limitless world of possibility. Clients could cycle projects from my app, get color samples, and dial in their custom look with a live audience like “Twitch.” I see a platform where smart creatives can: find inspiration, discuss their problems, explore solutions, plan </span></span>their projects, learn skills, purchase supplies, w<span style="font-family: inherit;">atch and/or </span>record instructional videos, share their experience, <span style="font-family: inherit;"><span>and make repeat purchases</span><span>. That kind of integrated development environment </span><span>could have</span></span> a heavy viral coefficient. I’m talking… escape velocity.<span style="font-family: inherit;">” 🚀</span></div><div style="margin-left: 1em; margin-right: 1em; text-align: justify;"><span style="font-family: inherit;"><span style="color: #38761d; font-family: inherit;"><div class="separator" style="clear: both; text-align: center;"><br /></div></span></span></div></div></div></div><div style="text-align: left;"><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="360" src="https://www.youtube.com/embed/QL_8ru6lznI" width="577" youtube-src-id="QL_8ru6lznI"></iframe></div><div><br /></div><span style="color: #38761d; font-family: inherit; text-align: justify;"></span></div></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><span style="caret-color: rgb(39, 78, 19); color: #274e13; text-align: left;"><b>What’s the problem with oil-based coatings?</b></span></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">“They’re gross. They’re stinky. They are hard to use. The problem I had with oil-based wood stains is that I couldn’t get the colors that I wanted because I’m not a professional finisher. I didn’t really understand how to wipe on, wipe off, and layer color tones like professional applicators have to. Also, and worst of all, they off-let carbon and harmful volatile organic compounds (VOC’s.) That’s bad for applicators and bad for homeowners. Ugh… don’t even get me started on the dry times. Anyways, I solved these problems by inventing my own wood stain. CleanTech Coatings is now on the shelf. The value is that anyone can get the high-end Restoration Hardware look, at a Walmart price. I love solving this problem. It’s my passion.”</div><div style="text-align: justify;"><br /></div><div class="separator" style="clear: both; text-align: center;"><div style="margin-left: 1em; margin-right: 1em; text-align: right;"><br /></div></div><div><div style="text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="458" src="https://www.youtube.com/embed/DJmON002Auw" width="629" youtube-src-id="DJmON002Auw"></iframe></div><div style="text-align: center;"><br /></div><div style="text-align: center;"><h4 style="text-align: left;"><span style="color: #274e13;">While she works, I learn that a combination of events inspired her. First was a quote from <a href="https://www.apple.com/newsroom/2018/05/apple-paves-the-way-for-breakthrough-carbon-free-aluminum-smelting-method/" target="_blank">Tim Cook in the “Elysis” project press release (link</a>.) </span><span style="color: #274e13;">The second was an artisan friend who had a stroke right in front of her.</span></h4><div style="text-align: justify;"><br /></div><div style="text-align: justify;">“As a passionate artist, I knew I could help Apple’s <b>green initiative</b>, but more importantly the applicators. I just didn’t know where to start or what to build. I had a hunch that my blog would allow me to explore groups of DIYers to see if they shared my pain. So I started with a discreet survey built around my pain points and I learned that my readers were experiencing the same problems that I was. I called them when they would let me and just had basic conversations about what they wanted. I thought I knew what they wanted but they asked me to focus on the benefits of water-based wood stain, because that’s what they were willing to pay for. I thought a water-based wood stain made sense because very little innovation has occurred in the coatings category in the last hundred years and formulating seemed technically feasible, so I invented one.” </div><div style="text-align: justify;"><br /></div></div><div><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="caret-color: rgb(0, 0, 0); float: right; font-family: -webkit-standard; margin-left: 1em; text-align: right; text-indent: 0px; text-size-adjust: auto;"><tbody><tr><td><a href="https://www.instagram.com/weatherwash/" target="_blank"><span style="font-family: inherit;"><img border="0" data-original-height="1159" data-original-width="1164" height="249" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgHExaJ75xq7vXnOhDhIW_KnAqTRy5rMlK8mJ7S326t2rZXOdWVpf1SlkVp9igNp06eEn6C7YCnoArF7tY_I2JwEucKX2kIu1IxqLprdVUQ9aRpjXXiDNc4vNAN0l7fmD10Tk152R_ixqKhZ37_24HGGFKLE8S7-c6_V5t3QdiHPoyuV0ahgKBX6eDCqw/w200-h199/9133AC59-4D09-4D65-80FB-9FC29355F003.jpg" style="margin-left: auto; margin-right: auto;" width="240" /></span></a></td></tr><tr><td class="tr-caption" style="text-align: center;"><a href="https://www.instagram.com/weatherwash/" target="_blank"><span style="font-family: inherit;">CONTRACTOR</span></a></td></tr></tbody></table><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="caret-color: rgb(0, 0, 0); float: left; font-family: -webkit-standard; margin-right: 1em; text-indent: 0px; text-size-adjust: auto;"><tbody><tr><td style="text-align: center;"><span style="font-family: inherit; margin-left: auto; margin-right: auto;"><a href="https://www.instagram.com/weatherwash/" target="_blank"><img alt="DIY" border="0" data-original-height="1161" data-original-width="1170" height="249" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjWqFaUpjcF57eFAk2-BmNfEwVJzc98beEc3lCGEJktvfdHpav0Vef_UCJY4VEEhFD4qWMfux7w4ZdFCxyDqxrirX0E7uQIK2sfh3liksvba1G28KYVGOoKw38TTAOZli_0nxXbVnt-QHS6ZkgKVdplFwWT2rgb-QnLjka-wAfD7wy3zfmq865l8BeWiQ/w200-h199/IMG_1275.heic" title="DIY" width="240" /></a></span></td></tr><tr><td class="tr-caption" style="text-align: center;"><a href="https://www.instagram.com/weatherwash/" target="_blank"><span style="font-family: inherit;">DIY</span></a></td></tr></tbody></table><table cellpadding="0" cellspacing="0" class="tr-caption-container" style="caret-color: rgb(0, 0, 0); font-family: -webkit-standard; margin-left: auto; margin-right: auto; text-align: center; text-indent: 0px; text-size-adjust: auto;"><tbody><tr><td style="text-align: center;"><span style="font-family: inherit; margin-left: auto; margin-right: auto;"><a href="https://www.instagram.com/weatherwash/" target="_blank"><img border="0" data-original-height="770" data-original-width="770" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhmjOzeuUsJ9JnPXQwuVmJI411yu_pEngrtf2K1MlSXqkeDKnkfw8ZuN6k27h_gQsX7WbZlogL_KO8ehvYzznCTZ-V-oj85QKNLxemlaRN85qwxx2ulCjM-v2IqvJm4KfsWI4D5_2oEZi_mvX3GMyNQKjH53q2UujgETIZmH18YX-Tp8dD5t1AbkSAWUg/w200-h200/IMG_2680%202.JPG" width="240" /></a></span></td></tr><tr><td class="tr-caption" style="text-align: center;"><a href="https://www.instagram.com/weatherwash/" target="_blank"><span style="font-family: inherit;">ARCHITECT</span></a><br /><br /></td></tr></tbody></table></div></div><div><div style="text-align: left;"><span style="text-align: justify;"><div style="text-align: center;"><div style="text-align: justify;"><h4 style="text-align: left;"><span style="color: #274e13;"><span style="caret-color: rgb(39, 78, 19);">So the stain was your minimum viable product, did your customers want more than a wood stain? </span></span></h4><div><span style="color: #274e13;"><span style="caret-color: rgb(39, 78, 19);"><br /></span></span></div></div><div style="text-align: justify;">“Yes! That’s exactly what happened, my <a href="https://www.instagram.com/weatherwash/" target="_blank"><b>Instagram</b></a> blew up with an enthusiastic group of customers demanding water-based wood stain, but leaving with so much more. I was able to extrapolate that they basically wanted me to make VOC free <b><a href="https://www.tiktok.com/@thefurniturepaint?_t=8kM0spM6JAO&_r=1" target="_blank">furniture paint (link</a>)</b>, <a href="https://www.tiktok.com/@thewallpaint?_t=8kM0xRMxBbM&_r=1" target="_blank"><b>wall paint (link)</b></a>, and also <a href="https://www.weatherwashcoatings.com/shop-online.html?store-page=WeatherWash-TOPCOATS-c19727166" target="_blank"><b>topcoats (link)</b></a>. The survey results have helped with optimizing my strategy. My hypothesis so far, is that, their demands will shape the whole product line. With each new sku, margin costs will fall and the entire line should ease into profit-market fit,” Becca explains as she uses an air compressor to mix raw ingredients in a 330-gallon tote. Check out my Instagram account: <span style="color: #e69138;"><a href="https://www.instagram.com/weatherwash/" target="_blank">@<b>WeatherWash (link.)</b></a>”</span></div><div style="text-align: justify;"><span style="color: #e69138;"><br /></span></div><h4 style="text-align: left;"><span style="color: #274e13;">Wood stain is a commodity, so the lifetime value of the customer is good, but how do you plan to cross what Geoffrey Moore calls the “Chasm,” and establish the lifetime value with the majority markets? </span></h4></div></span></div></div><div><div><span style="text-align: justify;"><div><span style="color: #38761d;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5WT4fYZk623VzOrsphfEiVUfHfD6XwcJ7STMZRocZtDvicNHKn0O4DiUaETBn9Y0AZCgsZxAdk1X3EA1Kyfh21ZeAdLxTsVsfwS_6Dksx7T4tD1iJ0ZULbaRMV-NnF-6UsGAUaEEYRNcg8QkEDDHpCh7kNLKgYr0rzRK7a5Nkyma2ewgW7n0qj5Jh-9NI/s1806/WashChasm.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="960" data-original-width="1806" height="340" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5WT4fYZk623VzOrsphfEiVUfHfD6XwcJ7STMZRocZtDvicNHKn0O4DiUaETBn9Y0AZCgsZxAdk1X3EA1Kyfh21ZeAdLxTsVsfwS_6Dksx7T4tD1iJ0ZULbaRMV-NnF-6UsGAUaEEYRNcg8QkEDDHpCh7kNLKgYr0rzRK7a5Nkyma2ewgW7n0qj5Jh-9NI/w640-h340/WashChasm.png" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div style="text-align: justify;"><span><span>“</span><b><span style="color: #a64d79;">My strategy</span></b></span> is to focus on making my business better. I think Apple Vision Pro early adopters will get the word out through virtual reality. The idea is that our digital marketplace will teach clients how to do their DIY projects. Price parity with Minwax and iterative in-market testing will help the products cross the chasm. Of course, customers can scan QR codes on the quart and watch a video that explains how to apply the product, but most importantly, the instructor refers clients to the next coating. From there, we split and expand skus. As the data continues to come in, I’ll keep testing it and improving the product fit, just like my UX Software Engineer friend does at Apple, #designthinking. I know it’s just a hypothesis, but I’ve generated $1.28M in wood stain sales since 2022. I’ll do way more than that as the Apple Vision Pro sales increase. The key takeaway is that by reducing clients’ labor and material costs, I believe my coating quadrant retail sales can grow to $5M by 2026. Of course, I need to make sure the product economics are positive, but that’s how I see fast growth.”</div><div style="text-align: left;"><div class="separator" style="clear: both; text-align: center;"><br /><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkG2PM6Ozi0UcK3aES2LBnAhdKB41nM6E1g3afiQynOxAJwec7u0w6P2QY5AYBbNBNsChLHjYQ1cAI94OesEn_xERKoW2T-QANuv67EEJYy40xoTvN9bXYGzKS3lOSGoF91eVO0BAcT2Wsu0wfW8phXOSl5KwKy9Y96XhLtLb1adf-t0YkVCvZFWV770Dj/s982/Screenshot%202024-03-09%20at%2011.11.57%E2%80%AFAM.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="982" data-original-width="502" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjkG2PM6Ozi0UcK3aES2LBnAhdKB41nM6E1g3afiQynOxAJwec7u0w6P2QY5AYBbNBNsChLHjYQ1cAI94OesEn_xERKoW2T-QANuv67EEJYy40xoTvN9bXYGzKS3lOSGoF91eVO0BAcT2Wsu0wfW8phXOSl5KwKy9Y96XhLtLb1adf-t0YkVCvZFWV770Dj/w205-h400/Screenshot%202024-03-09%20at%2011.11.57%E2%80%AFAM.png" width="205" /></a><img border="0" data-original-height="810" data-original-width="1218" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6Ood3a7QfiXNbIJwXaefdN4tZ1x4k5r9DkUH7RwjClZm3XW6ZU9xT7MVmjNO3qcYduUxE5DJxxJbVPitEhFBK3dUXhaUCElpHdEQqzVEwrya5ZeEOmwD6rMK7LERBRhQUZbstIr2GECaITP7yNAByRGCr4GwXLi2xhicng3FHb3f8mIdzq4Gutu0gimI7/w400-h266/Screenshot%202024-03-01%20at%209.39.40%E2%80%AFPM.png" width="400" /></div></div></div><br /></div></div><div><h4 style="text-align: left;"><span style="color: #274e13;">Can you tell me about the coatings market?</span></h4></div><div><br /></div><div>“The total attainable coatings market (TAM) is approximately $186B. Although wood stain caps at $7B, paint, furniture paint, and topcoats bring in as much as $179B. These U.S. markets are serviced by roughly eight-thousand Home Improvement stores and have over 294M US consumers in foot traffic <i>per</i> <i>week</i>. That’s why I want retailers with the highest foot traffic. I know an early entrant isn’t going to make a huge dent immediately, but that is where the action is happening, in the retail aisle. I believe the whole product offering, ‘my coatings quadrant,’ could realistically get the service obtainable market (SOM) to $150M within ten years. Sounds crazy that I’m only at $1.26M in sales and I’m talking about a big number like $150M, right!? Haha! <a href="https://www.linkedin.com/in/howard-stevenson-b460221?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app" target="_blank">Howard Stevenson</a>’s advice makes so much sense now. He said, ‘entrepreneurship is the pursuit of opportunity without regard to resources currently controlled,’ so let the good times roll.”</div><div><br /></div></span></div><div><span><span style="caret-color: rgb(56, 118, 29);"><div style="color: #38761d;"><div class="separator" style="clear: both; text-align: center; text-size-adjust: auto;"><div class="separator" style="clear: both;"><div style="margin-left: 1em; margin-right: 1em; text-align: justify;"><span style="font-family: inherit;"><div class="separator" style="clear: both; text-align: left;"><div style="margin-left: 1em; margin-right: 1em; text-align: center;"><br /></div></div></span></div></div></div></div><div style="color: #38761d;"><b><span style="color: #38761d;">Do you have an economic model?</span></b></div><div style="color: #38761d;"><br /></div><div style="text-align: justify;">“The forward looking model with retailers is [(price) x (number of skus) x (number of stores) x (number of shelves) x (inventory turns) ^ Brand] = Revenue. These coatings work like a funnel. You do your end tables, and then the kitchen table has to match. Of course, the entertainment center can’t stick out, so it becomes a project as well, and then your headboard. Next, the walls need to accent the furniture. The exterior of the home will need to be refreshed and, finally, the deck has to be done. In a short amount of time, the whole process starts again because trends change. Increasing customer lifetime value would hinge on trends, product education, and seamlessly moving clients onto their next project. I have a healthy profit margin, but the key lever for growth is expanding into five hundred big box retail stores every quarter.” </div><div style="color: #38761d;"><span style="text-align: justify;"> </span></div></span></span></div><div><div style="text-align: justify;"><br /></div><div><div class="separator" style="clear: both; text-align: center; text-size-adjust: auto;"><div class="separator" style="clear: both;"><div style="margin-left: 1em; margin-right: 1em; text-align: justify;"><span style="font-family: inherit;"><img border="0" data-original-height="1125" data-original-width="1125" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjEt-LT4AMdskE5FBDTB_P2SCCadt-FLjgGUFVsvSu9pVuVWqwT6AoC8fHselZiPH_3X0UyzdereLuD3CfqDTlRhvggVK9_51mNsxHfGh7pMprab-VD4KL0z79FdRoBOfcY1qc4jsKj135-n2EyxwrKkqjnaUYKunkmXNSO4JG6qcVfWctWXouzRWQLWQ/w200-h200/A079D336-4993-40DA-9507-ECB34E38A4AD.jpg" style="text-align: center;" title="A strong buying segment of DIY clients is 24- to 35-year-old LOHAS (Lifestyle of Health and Sustainability.)" width="200" /> <img border="0" data-original-height="990" data-original-width="1126" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhFz30DVrWu_1rvunyRreQl5F08zOuM9oKUFGF3Ha8TXexJ_RYz3SIwpultkEWG0epVHKPRs3gSQfoKB5dDIYJ8pYn9eQiSt7C4FgoOU3AQMPVNB5Zm695m62-km7cd_2O5xuHE1oqfP7dB-mfjK5577t4IQiUz-b_NsigjXVryB6AdTTaQl_xHlg9iZg/w200-h200/IMG_4408.jpeg" title="A strong buying segment of DIY clients is 24- to 35-year-old LOHAS (Lifestyle of Health and Sustainability.)" width="200" /><span style="-webkit-tap-highlight-color: rgba(0, 0, 0, 0);"> </span><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxRPdGpgYmm6uDyveAlvCWGAzotJS9aYMqE0syeAZG6CMl2cNs02OAwUjyzen8AhOS9-uOLtzBglwG-nJyeClaZpwSvGXkc-AiMutKUUkcSnVwJGSkUI7faTMLr6aPqu4PJGj_uKDLAGVbvlu1O2__Mcnm9y4ShlP3RbUQlTMNgGQelG_onGuaGNe4uA/s1170/01FDF65E-368D-4227-B5FE-E67842675C0A.jpg" style="clear: left; font-family: inherit; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1170" data-original-width="1170" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgxRPdGpgYmm6uDyveAlvCWGAzotJS9aYMqE0syeAZG6CMl2cNs02OAwUjyzen8AhOS9-uOLtzBglwG-nJyeClaZpwSvGXkc-AiMutKUUkcSnVwJGSkUI7faTMLr6aPqu4PJGj_uKDLAGVbvlu1O2__Mcnm9y4ShlP3RbUQlTMNgGQelG_onGuaGNe4uA/w200-h200/01FDF65E-368D-4227-B5FE-E67842675C0A.jpg" title="A strong buying segment of DIY clients is 24- to 35-year-old LOHAS (Lifestyle of Health and Sustainability.)" width="200" /></a><span style="font-family: inherit;"> </span><img border="0" data-original-height="1439" data-original-width="1440" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi_nyuKJyNB6349J5LyVFBrcmyrw4Pjp1aQMxO7DQ0qQStEaRWROia9_0Zt3OGciNwdTevXXAuyKFklJKeckmgA0sXdqDRz7TpyREL8ii0SOcL33xobKTMQm3frITsFAgcryaTYOwtI7VpGjXi5po1p7nTl6CZgEf20QptH6-7vs-7tYerMNj7SfYLHmQ/w200-h200/85DB0051-D2F0-43C2-B604-B6236CB98909.jpg" style="font-family: inherit;" title="A strong buying segment of DIY clients is 24- to 35-year-old LOHAS (Lifestyle of Health and Sustainability.)" width="200" /><span style="font-family: inherit;"> </span><img border="0" data-original-height="1080" data-original-width="1080" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhxF9gm9UIIBSgwAtmY_yl4s-9z5aZVtQFpBE-xj9JayayJvEOWYdZWXGeqrrOw8-sA08qRbuuwZOLl8ZxK18Tal5GpfgxgSX6B6nPvOxFrgTKRGBnLxF-Jq46k-HkBzWfvWQTrwofV5s1Alu7SsQ5tB7S8fMWRBFVfmlyjgiX2CyXot9fvYDDDcidoew/w200-h200/IMG_5870.JPG" style="font-family: inherit;" title="A strong buying segment of DIY clients is 24- to 35-year-old LOHAS (Lifestyle of Health and Sustainability.)" width="200" /> <span style="font-family: inherit;"> </span><img border="0" data-original-height="1041" data-original-width="1041" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiaIKFmSDD2WatF4ZooN21SgsOYYYBmYBpPwfJ-4w9y3crzPXVt2OtXoYMfpyByKGfvLAIyM80O9ho1-jfBO4vBAcEgGDr_zNEu6cnwxK5sVLFveQm0USWyi4WlQ3_tjCRtFlwuJxtIm3CC34vVO0jpaItTHFKAM2_pnnBWLhaT3suD-2t80IzqikFAEw/w200-h200/14E734C6-AF85-4EEB-841B-B3A901F7DA6D.jpg" style="font-family: inherit; text-align: center;" title="A strong buying segment of DIY clients is 24- to 35-year-old LOHAS (Lifestyle of Health and Sustainability.)" width="200" /></span></div><div style="margin-left: 1em; margin-right: 1em; text-align: justify;"><span style="font-family: inherit;"><br /></span></div><div style="margin-left: 1em; margin-right: 1em; text-align: justify;"><span style="font-family: inherit;"><h4><span style="color: #38761d;"><span>Who is your target customer?</span></span></h4><h4 style="text-align: left;"><span style="color: #38761d; font-family: inherit; text-align: justify;"><div style="caret-color: rgb(0, 0, 0); color: black; font-weight: 400; text-align: left;"><span style="color: #38761d;"><span style="caret-color: rgb(56, 118, 29);"><br /></span></span></div><div style="caret-color: rgb(0, 0, 0); color: black; font-weight: 400; text-align: left;"><div style="text-align: justify;"><span style="background-color: white;"><span><b>“Our target DIY client</b></span> i</span>s referred to as <span style="color: #e06666;"><b><a href="https://www.cognizant.com/us/en/insights/insights-blog/how-to-attract-lohas-the-472b-dollar-sustainability-conscious-customer-segment-wf1211650#:~:text=If%20you're%20not%20familiar,opportunity%20in%20the%20US%20alone.&text=LOHAS%20consumers%20%E2%80%94%20short%20for%20Lifestyles,one%2Dthird%20of%20American%20adults." target="_blank">LOHAS (link),</a> </b></span><span style="color: #e06666;"><b>Lifestyle of Health and Sustainability. </b></span>They talk to me through Instagram, which a great place to A/B test them. IG is a high-density network where LOHAS will recommend products through word-of-mouth. LOHAS feels what I felt. Simply put, they want products that do 80% of the work for the end user, while they do 20% of the application. They want fast cure times, with one step-application, not several layers. They want clean coatings and resist using products with strong chemical odors. LOHAS wants a guide to reduce the risk of project failure. They tend to make purchasing decisions based off their values rather than price. They’re educated and intelligent. They want the <a href="https://rh.com/us/en/" target="_blank">RH</a> colors, but they want to save money and brag about how they did it themselves. They want a <b style="background-color: white;">community</b> to do projects with and share projects with, on social media. </div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">In 2020, LOHAS represented one-third of home purchases. The majority of Home Depot ($157B) clients are DIY consumers who are fixing up homes to sell or repairing homes they’ve just bought. I see a lot of LOHAS crossover between the world’s two largest retailers, Walmart and Home Depot. The LOHAS market is much bigger than just coatings. These are the clients responsible for Lululemon’s success. The <b style="caret-color: rgb(224, 102, 102); color: #e06666;"><a href="https://www.cognizant.com/us/en/insights/insights-blog/how-to-attract-lohas-the-472b-dollar-sustainability-conscious-customer-segment-wf1211650#:~:text=If%20you're%20not%20familiar,opportunity%20in%20the%20US%20alone.&text=LOHAS%20consumers%20%E2%80%94%20short%20for%20Lifestyles,one%2Dthird%20of%20American%20adults." target="_blank">LOHAS market represents $472.5B (TAM)</a></b> in revenue as of 2022.”</div><div style="text-align: justify;"></div></div></span></h4></span></div></div></div></div></div></div><span style="color: #38761d; text-align: justify;"><div><span style="color: #38761d; text-align: justify;"><br /></span></div><b>What is your biggest hurdle?</b></span><div><div style="text-align: justify;"><span style="color: #38761d;"><span style="caret-color: rgb(56, 118, 29);"><br /></span></span></div><div style="text-align: left;"><span style="font-family: inherit; text-align: justify;">“Distribution! For the last hundred years, my competitors have held a strangle-hold on the retail shelf. Although that is starting to change. <a href="https://www.coatingsworld.com/contents/view_breaking-news/2024-01-18/kelly-moore-paint-company-ceases-operations/" target="_blank">Kelly Moore</a> just went out of business, so there is going to be $457M worth of paint purchase orders on the market. Also, <a href="https://www.post-gazette.com/business/tech-news/2024/02/26/ppg-potential-sale-us-canada-paints-business-sherwin-williams/stories/202402260148" target="_blank">PPG</a> is refocusing their energies on specialty lines looking to be a “bigger fish in a smaller pond.” In the DIY space, Sherwin, BEHR, and Benjamin Moore are using price, operations, and ubiquitous shelf availability to hold marketshare and increase sales at approximately</span><b style="font-family: inherit; text-align: justify;"> 2% year over year growth. </b><span style="font-family: inherit; text-align: justify;">Price is one of my biggest hurdles because I haven’t crossed that </span><span style="font-family: inherit; text-align: justify;">chasm</span><span style="font-family: inherit; text-align: justify;"> to the eight-thousand retailers that my competitors have, so I don’t have that experience yet.”</span></div><span><div style="text-align: justify;"><span style="caret-color: rgb(56, 118, 29); color: #38761d; font-weight: 700;"><br /></span></div><span style="caret-color: rgb(56, 118, 29);"><h4 style="color: black; text-align: justify;"><span style="color: #38761d; text-align: left;">Becca attributes her success to lessons she learned in her MBA operations class. She has capitalized off of continuous flow manufacturing (CFM) and just-in-time delivery (JIT) processes that she learned in MBA case studies. What are some constraints that you’re experiencing as you scale?</span></h4><div style="color: #38761d;"><span style="color: #38761d;"><br /></span></div><div style="color: #38761d;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP-7ZeTme9LCafCPhCod2GORUn9CTn0rXY875mdg9PBluHoSi3qKrrG4Q0GTSdJc9Aq6jesRKqIStfdC_OD7gyoAg_FTQbc4HXd1Uwbx1e3FSh6lZnvUGDOil24LC9IOKDHOiA1Cq3xys8kIzusrIwPlmMdH11zTlpdwXGe_P1Ap6ugvmWC8Q1TL67uqn2/s1248/Screenshot%202024-02-18%20at%2010.37.19%E2%80%AFPM.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="676" data-original-width="1248" height="346" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhP-7ZeTme9LCafCPhCod2GORUn9CTn0rXY875mdg9PBluHoSi3qKrrG4Q0GTSdJc9Aq6jesRKqIStfdC_OD7gyoAg_FTQbc4HXd1Uwbx1e3FSh6lZnvUGDOil24LC9IOKDHOiA1Cq3xys8kIzusrIwPlmMdH11zTlpdwXGe_P1Ap6ugvmWC8Q1TL67uqn2/w640-h346/Screenshot%202024-02-18%20at%2010.37.19%E2%80%AFPM.png" width="640" /></a></div><br /></div><div style="color: black; text-align: justify;">“Warehouse capacity and price parity to start. When we first launched in gallon milk jugs on my apartment deck, space was an obvious issue, and costs were high. Now that we’ve grown into multiple 330-gallon totes, our next increase will put us in 15,000-gallon stainless steel vats. The biggest constraint of any CleanTech product is going to be <span style="background-color: white;"><b><span>price parity</span></b>. </span></div><div style="color: black; text-align: justify;"><br /></div><div style="text-align: justify;">Right now my price on the shelf is $19.97. My competitors are around $15.97. The end consumer is paying a CleanTech premium of $4 when they buy WeatherWash, which is 25% higher than my competitors’ prices. In truth, you only have to use one of my quarts compared to the multiple quarts you have to buy to match my colors with Minwax. But, with more orders, my total manufacturing output will increase, and labor efficiencies will improve. I’ll pass those decreases on to the end consumer and get my price in line with my competitors. I might even land at $14.97 on the shelf. <span style="color: #ff96de;"><b>Technology-driven learning, product efficiency, and shared experience will reduce costs per unit as the total volume of production increases. At least that’s what the classic experience curve says,”</b></span> </div><div style="text-align: justify;"><br /></div></span></span><div><div><h4 style="text-align: justify;"><span style="color: #38761d;">As states have begun to regulate paint and stain emissions, do you see any opportunities to capture those laggard markets?</span></h4><div><span style="color: #38761d;"><br /></span></div><div style="text-align: justify;">“States could accelerate the inevitable switch from oil to water through regulation. California has already started regulating the coatings industry in a way that forced many manufacturers to leave California. I think a better solution would be for lawmakers to use tax incentives and subsidies to shape consumer behavior. It would be nice if state and federal governments would give CleanTech coatings the same incentives they give solar and wind. Could you imagine the impact regulation would make if lawmakers required 25% of paint and stain to be carbon-free? The same way they require 25% of grid energy to be renewable? The reduction targets two primary points of emission. Reduced carbon from <span style="color: #c27ba0;"><b style="background-color: white;">plant manufacturing</b></span> and reduced carbon/VOC off-letting from <span style="color: #8e7cc3;"><b style="background-color: white;">product application.</b></span></div><div style="text-align: justify;"><span style="color: #8e7cc3;"><b style="background-color: white;"><br /></b></span></div><div style="text-align: justify;"><h4><span style="color: #38761d;"><span style="background-color: white; caret-color: rgb(0, 0, 0);">How is your product innovative?</span></span></h4><div><span><div style="caret-color: rgb(0, 0, 0); color: black;"><br /></div><div style="caret-color: rgb(0, 0, 0); color: black;">“My <span><b style="background-color: white;">product</b></span> is innovative because it is tannin reactive. Once the stain is applied, a <i><u>natural reaction occurs inside the wood, and the wood changes color.</u> </i>The process is very similar to how the sun bleaches driftwood over decades. <span style="color: #8e7cc3;"><b>My secret sauce is that I know how to stop the reaction so that it doesn’t continue to age over time.</b></span> The whole process takes just twenty minutes, with application, and including dry time. Once I stop the reaction,<b style="color: #8e7cc3;"> I seal it with a special topcoat I created to hold the color almost exactly. </b>Consumers can’t tell the difference between real driftwood and the wood that I stain, which is great because my stain gives them an unlimited supply. Our paint has the same standards. Innovation is easy to spot when you’re <b style="background-color: white;">reducing labor costs and reducing material costs.”</b></div><div style="color: #38761d;"><b style="background-color: #b4a7d6;"><br /></b></div><div><span><h4 style="caret-color: rgb(0, 0, 0); color: black; font-weight: bold;"><span style="background-color: white; color: #38761d;">What’s the difference between Sherwin William’s manufacturing process and yours?</span></h4><div><span style="background-color: white; color: #38761d;"><br /></span></div><div><span><h4 style="background-color: white; caret-color: rgb(0, 0, 0); display: inline;"><span><span style="font-weight: normal;">“My manufacturing process is innovative because I have built it on solar. I’m not talking about solar panels that power a plant, everyone is doing that. I’m talking about manufacturing my batch with the sun’s rays. </span></span><span style="font-weight: normal;">While I was researching base formulas, I learned that Edison, Tesla, Ford, Dupont, and Sherwin-Williams harnessed their economic opportunities by using oil. On scale, these 19th century industrial operations account for one-fifth of global energy use and are responsible for roughly fifteen billion tons of carbon off-letting annually. As the oil supply decreases, prices will continue to increase. Eventually, the oil demand will be higher than the oil supply. When that happens, I expect that low-carbon and </span><span>carbon-free manufacturing processes</span><span style="font-weight: normal;">, like mine, will disrupt old-school oil-based manufacturers.” Becca tosses what appears to be herbs into a tote. She pinches a little of this, and a little of that, and folds the product into the tote with a wooden oar.</span></h4></span></div></span></div></span></div></div><div style="text-align: justify;"><br /></div><div style="text-align: center;"><img border="0" data-original-height="1365" data-original-width="2048" height="427" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmXK8RuxvNfPWgoRo73Zei4b0_aiw_49aaXYKW90sl76EZ4K6T0wjLG4VSZck5Pbx72SVyDka81O5URdepRlR7PBo5yxOrXCachpfFyB7IMh3FqXs7USZ1K8aSM2Eeq5IMBYp-Dx7x50_4A_NCxCJSePBq7nVpHQG8ppY_Bfcweq2hqOhR3f8CpE_ZTQ/w640-h427/smoke%20stacks.jpeg" style="caret-color: rgb(0, 0, 0); font-family: -webkit-standard; text-size-adjust: auto;" title="Weatherwash will accelerate the switch from oil-based wood stains to water-based stains on the retail shelf as quickly as possible." width="640" /></div><div style="text-align: center;"><span style="color: #38761d;"><br /></span></div><h4 style="text-align: justify;"><span style="color: #38761d;">Are you saying that your products and your manufacturing processes are based on renewables? </span></h4><div><span style="color: #38761d;"><br /></span></div><div style="text-align: justify;"> “My formulas for paint and stain harness naturally grown renewable raw materials and utilize renewable energy sources.<b> </b>I used a ratio of <span style="color: #ffa400;"><span><b><span>total gallons produced </span>/<span> energy use</span></b></span> </span>and learned that my manufacturing carbon emission is practically zero — and the product itself has no carbon or VOC emissions. It’s beyond carbon, it’s <span style="color: #ffa400; font-weight: bold;">#netzero,</span><span style="color: #3d85c6; font-weight: bold;"> </span><span>which is my vision for coatings.</span>” </div><div style="text-align: justify;"><br /></div><h4 style="text-align: justify;"><span style="color: #38761d;">Circling back to the stain, your product is truly magic in a quart, but your operation is next level. You said that you use the power of the sun to make the product. Can you tell me how you do that? </span></h4><div><span style="color: #38761d;"><br /></span></div><div style="text-align: justify;">“Sure! When I learned that Apple used solar panels to power its manufacturing plant and work facilities, I asked myself, ‘what else can photovoltaic cells do?’ Apparently PV cells can only capture a maximum of 22% solar power. The scientific question I asked was, ‘what percentage of the sun’s rays could cook a batch of wood stain?’ It turns out, wood stain can capture up to 80% of the sun’s rays and that is more than enough energy to cook the batch. Once we acquire machinery to automate the line, we will install solar panels, and use the suns’ energy to manufacture paint, as well. Also, my operation will <span style="background-color: white;"><b><span>generate power</span></b> </span>for the grid. <b><span style="color: #ffa400;"><a href="https://www.techopedia.com/definition/16548/negawatt#:~:text=A%20%E2%80%9Cnegawatt%2C%E2%80%9D%20which%20literally,because%20of%20efficient%20power%20consumption." target="_blank">#Negawatts (link)!</a></span></b> I think this is the future of American <span style="caret-color: rgb(61, 133, 198); color: #ffa400; font-weight: 700;"><a href="https://netzeroclimate.org/what-is-net-zero-2/" target="_blank">net zero (link)</a> </span>manufacturing! 🇺🇸 ” </div><div style="text-align: justify;"><b><span style="color: #e69138;"><br /></span></b></div><div style="text-align: center;"><img border="0" data-original-height="853" data-original-width="1406" height="388" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEidCvFyKlXe636gs8TTXPCw0p4TvLT2o0Wfs3c6BbltVOJz_cHlf_QxnI066I5DOH-vlUXR99nd_a6OW5aMZm1a6rhoXDwId17FfpSKy7TknVPN2vCu8TphMVV9JaFtnLh6_TFyAZuMFFXfHi6CI7p8MJekhS_6o7NYOsw6yRl8Zfh75fdCKdQogc0J7g/w640-h388/Becca%20Berger%20Yr%201-%20Lab2.jpeg" style="text-align: left;" title="I realized I could use the sun’s rays to cook the batch rather than electric powered heat or fossil fuel heat." width="640" /></div><div><br /></div><h4 style="text-align: justify;"><span style="color: #38761d;">How do efficiencies play a role in CleanTech?</span></h4><div><span style="color: #38761d;"><br /></span></div><div style="text-align: justify;">“Efficiencies are the key to real CleanTech results! The <u>built environment is responsible for 29% of the 52 billion tons of annual carbon emissions.</u> I have <span style="background-color: white;"><b>five main efficiencies</b> that can reduce that percentage right now: <b><span>raw materials</span>, <span>workspace</span>, <span>energy,</span></b> <span><b>labor</b>,</span> and <b><span>plant power</span>.</b> I hav</span>e one goal in mind when manufacturing: my energy efficiencies must maximize outputs and minimize inputs. I would say my operation is <span style="color: #bf9000;"><b style="background-color: white;">78% efficient right now</b></span>. When we scale to our goal of eight thousand retailers, I expect my efficiencies will go down at first, but once we get past the experience curve, I think they will be closer to 92%.” </div><div style="text-align: justify;"><div style="text-align: center;"><br /></div></div><h4 style="text-align: justify;"><span style="color: #38761d;">If you had one wish, what would it be? </span></h4><div><span style="color: #38761d;"><br /></span></div><div style="text-align: justify;">“I wish that Tim Cook would retire at Apple, join my company, and help me take over the service attainable market (SAM.) Is that too ambitious? Seriously though, with the Apple Vision Pro, we could make such a huge dent in the DIY market. Democratizing the paint and coatings market with CleanTech Coatings would be a real benefit to everyone, everywhere. </div><h4 style="text-align: justify;"><span style="color: #38761d;"><br /></span></h4><h4 style="text-align: justify;"><span style="color: #38761d;">What would you give up? </span></h4><div><span style="color: #38761d;"><br /></span></div><div style="text-align: justify;">“Take a look around you. Everything I have here is for sale, including things you can’t see like equity. Hang tight, it looks like my staff is overflowing a tote. I gotta go. Are we done here?” </div><div style="text-align: justify;"><br /></div><span></span><div style="text-align: center;"><br /></div><div style="text-align: center;">*****</div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><h4><span style="color: #38761d;">That’s a wrap. </span></h4><div><span style="color: #38761d;"><br /></span></div></div><div style="text-align: justify;">I’m surprised Becca can even hear me over the noisy air compressors, shouting, and continuous lid hammering. She is laser-focused on “the batch” and somehow manages to answer all my questions even though we are interrupted a dozen times by managers and employees. </div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Here are some <b>key takeaways:</b> I personally have a new appreciation and a new perspective for renewables. I believe renewable energy operations will be revolutionary. Why? Because renewable energies are <b style="background-color: white;">REPLENISHABLE</b>, whereas crude oil might not be. If renewable energy products can perform as well as oil-based products and cost just as much, or less, why wouldn’t we switch? CleanTech products may be able to sell at even lower prices once the machinery is paid off because the cost of generating energy is practically nothing. </div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Operationally, Becca has arrived at a <b>manufacturing crossroads</b> where renewable raws and alternative energy sources intersect. The result is a breakthrough technology that needs no electricity and no fossil fuels to manufacture. Her process may even be cheaper than oil-based wood stains and this visionary entrepreneur has decarbonized the product and the manufacturing operation. She has lit a path for industrial manufacturers inside and outside the coatings industry. The possibility for a transition from oil-based formulas to carbon-free water-based formulas now exists. </div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><b>How will the <span style="color: #6aa84f;">big switch</span> from oil to renewable energy happen? </b></div><div style="text-align: justify;">Inventors and innovators, like Becca, will harness renewable energy the way she did with the sun’s power to make wood stain. Inventors are inventing products that will have ripple effects, as products are dropped into the market. Light bulbs, alternating current, and gas-powered vehicles were all products that were like a pebble in the pond. Some ripples will be big, like the Apple Vision Pro, electric wind, solar, and electric vehicles. Some inventions will be small, like biofuels and Clean Tech Coatings. Either way, from big to small, the wave of change is coming and AI combined with Apple Vision Pro will accelerate that change. </div><div style="text-align: justify;"><br /></div><div style="text-align: justify;"><b>When will it happen?</b></div><div style="text-align: justify;">It’s already happening! In the summer of 2020, Germany successfully powered their power grid with 56% solar power. If you want to see the switch happening within the built environment, specifically wood stain, go to your local Walmart store or go online<span style="font-family: inherit;"> to <a href="https://www.walmart.com/search?q=weatherwash" style="text-size-adjust: auto;" target="_blank"><span style="color: #2b00fe;">Walmart.com</span></a>, <a href="https://www.homedepot.com/s/weatherwash?NCNI-5" target="_blank"><span face="-webkit-standard" style="color: #e69138; text-size-adjust: auto;">HomeDepot.com</span>,</a> <a href="https://www.amazon.com/s?k=weatherwash+aging+stain&crid=3RN4JZGC37FI2&sprefix=weatherwash+%2Caps%2C364&ref=nb_sb_ss_ts-doa-p_1_12" style="text-size-adjust: auto;"><span style="color: #bf9000;">Amazon.com</span></a><span style="color: #b45f06;">,</span> or Becca’s website, <span face="-webkit-standard" style="caret-color: rgb(0, 0, 0); text-size-adjust: auto;"><span face="-webkit-standard, serif"><a href="http://weatherwashcoatings.com" target="_blank"><span style="color: #e06666;">WeatherwashCoatings.com</span></a></span></span><span face="-webkit-standard" style="caret-color: rgb(0, 0, 0); text-size-adjust: auto;"><span face="-webkit-standard, serif" style="color: #38761d;">.</span></span><span style="color: #e06666;"> </span>Just search for WeatherWash and don’t forget to leave a review! 😊 </span></div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">As the big switch begins, some serious questions are: <b>How will innovators get 52 billion carbon tons to zero in these categories: transportation, agriculture, electric power grids, industry, and the built environment?</b> How much is the big switch going to cost? How many fossil fuel jobs will be lost? How many carbon-zero jobs will be created? </div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Pundits believe 2050 is the cutoff before the <b>1.6 trillion tons of carbon emission</b> heat the earth up one or two degrees and bring irreversible global damage. Think superstorms, extreme weather, droughts, food shortages, and energy grid collapse. Don’t be afraid of what may come. <b>The <span>big switch</span> shines rays of hope through the darkest carbon cloud and it’s happening one rippling innovation at a time.</b> </div><div style="text-align: justify;"><br /></div><div style="text-align: justify;">Thank you for reading, and may each and every one of us find the ability within our consuming capacity to make the <b><span style="color: #93c47d;">BIG SWITCH</span></b>. </div></div>
</div></div>Unknownnoreply@blogger.comPalo Alto, CA, USA37.4418834 -122.14301959.1316495638211563 -157.29926949999998 65.752117236178847 -86.9867695tag:blogger.com,1999:blog-2940775268714910845.post-70581210313951868732023-10-11T23:54:00.000-06:002024-02-04T16:31:24.248-07:00Peter Facinelli aka Doctor Carlisle Cullen<p></p><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy1oJ-EuHrUlVLDb7eIAzUh_bxtDvWL8vgZbECB2TpbQEcGtMenWUEh1oHrVF7WS702AC9SWjLcWz0H3yp33Yws3wA5tNRLgemWnYhVO16Rl3LUgqJclN1IdERxJs_igl0styYAaTvB06Z/s1109/Black-and-white-image-of-actor-Peter-Facinelli-transformation.jpg.webp" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="614" data-original-width="1109" height="354" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhy1oJ-EuHrUlVLDb7eIAzUh_bxtDvWL8vgZbECB2TpbQEcGtMenWUEh1oHrVF7WS702AC9SWjLcWz0H3yp33Yws3wA5tNRLgemWnYhVO16Rl3LUgqJclN1IdERxJs_igl0styYAaTvB06Z/w640-h354/Black-and-white-image-of-actor-Peter-Facinelli-transformation.jpg.webp" title="Peter Facinelli Interview: Model Top" width="640" /></a></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgjqfwENihQG4YM6clxmxmdfxnNDr9mt32BEeo4mGXcpmF0Gjcs4zdiQ447DnRxNG65CjTKnfqkluOTOrWyKxXSQelD-cNySdyIbcQWF6K-oQ3DBT89Qo6lnYQsanBNOhmapWPyOt4W0bL/s2048/Eg8C_YqUMAEWRdU.jpg-large.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="2048" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjgjqfwENihQG4YM6clxmxmdfxnNDr9mt32BEeo4mGXcpmF0Gjcs4zdiQ447DnRxNG65CjTKnfqkluOTOrWyKxXSQelD-cNySdyIbcQWF6K-oQ3DBT89Qo6lnYQsanBNOhmapWPyOt4W0bL/w640-h640/Eg8C_YqUMAEWRdU.jpg-large.jpeg" title="Peter Facinelli Interview: Model Bot" width="640" /></a></div><div><br /></div><div>“Paging Doctor Cullen, you have an interview with Zack and Becca, writers for the blog From Gardners 2 Bergers. Report to Forever Twilight in Forks (FTF), Washington, STAT!” <div><br /><div>“I’m on it!” Peter Facinelli says, as he takes his seat under a pine gazebo at the Pacific Inn Motel, in Forks, Washington. <p></p></div></div></div><div><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEja_W4QslcdVsxI6VVryN_tnzaBj2hlxf6k3Zf6jKzN0U7UcO-qIstFMx1DkJwiJRAG0SmIwnKb7No9iuMlJ0pZRfWp4ghIGy63kAokbe7PON_GL44Oij8dmpHy4XHFBMmqJ5BXoyhm_4p8/s3162/IMG_6064.jpeg" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="3024" data-original-width="3162" height="612" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEja_W4QslcdVsxI6VVryN_tnzaBj2hlxf6k3Zf6jKzN0U7UcO-qIstFMx1DkJwiJRAG0SmIwnKb7No9iuMlJ0pZRfWp4ghIGy63kAokbe7PON_GL44Oij8dmpHy4XHFBMmqJ5BXoyhm_4p8/w640-h612/IMG_6064.jpeg" title="Peter Facinelli Interview: FromG2B" width="640" /></a></div><div><br /></div><div>Peter is here signing books and taking pictures at the Forever Twilight in Forks Festival. He's incredibly genuine. Friendly and easily approachable. To the west, the sun is setting and the colors are breath taking. To the east, the clouds have lost their place in the gray sky. They settle into the towering evergreens that crowd the rolling hills behind Peter and add an eerie effect. We are literally sitting down with a Vampire in his home town. He is wearing an Aviator Nation sweatshirt. He pulls his hoody over his head and asks, “so what do you do?” </div><div><br /></div><div>Zack: “My wife invented a wood stain that turns raw wood into barnwood.” I expect Peter to show zero interest. </div><div><br /></div><div>Peter: “Really? You take raw wood and it kind of ages it?” Peter asks with way more interest than I expected. </div><div><br /></div><div>Becca: “It’s an all-natural process, you just apply the stain to raw wood and you can see one hundred percent of the wood grain,” Becca says as she’s said in hundreds of interviews. </div><div><br /></div><div>P: “What’s the name of the company?” Peter asks. </div><div><br /></div><div>B: “<a href="https://www.weatherwashcoatings.com/" target="_blank">Weatherwash</a>.” Becca answers. </div><div><br /></div><div><i>The interview has taken an unexpected turn.</i> <i>Peter is interviewing us, instead of us interviewing Peter. What’s going on here? </i></div><div><br /></div><div>P: “How long does it take to get that old look?” Peter wonders. </div><div><br /></div><div>B: “Takes about ten minutes and it’s ready for a topcoat. Your whole project can be done in under an hour. It’s a tannin-based reactive stain, earth-friendly and VOC free!” Becca beams, super proud of her creation. </div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="491" src="https://www.youtube.com/embed/wbiTNnKuCmU" width="591" youtube-src-id="wbiTNnKuCmU"></iframe></div><div><br /></div><div>P: “I love doing woodworking. I grew up doing carpentry with my Uncle. I did that during the summers. I could build anything out of wood. I could build this gazebo. Recently, I did a birdcage with a sliding door,” Peter leans forward. He’s holding the birdcage between his empty hands, somehow, we can all see it. As he goes on, we learn that he’s quite the woodworker and a knowledgeable finisher. “You know this is a billion-dollar idea right?” </div><div><br /></div><div>Bec smiles and nods, “We did just get into <a href="https://www.walmart.com/search?q=Weatherwash" target="_blank">Walmart</a>!” </div><div><br /></div><div>Z: “You know Peter, you’re an extraordinary guy who seems remarkably ordinary,” I say, as we settle into our woodworking comfort zone. </div><div><br /></div><div>P: “That’s great! It’s good to be ordinary.” He says as he scrolls through our portfolio, he friend-requests Rebecca. </div><div><br /></div><div>She accepts. They’re "fast" friends. </div><div> </div><div>Z: “Ok, so you’re going to be our celebrity endorser?” I ask. </div><div> </div><div>P: “Maybe!” Peter smiles and winks. </div><div> </div><div>Z: “Great! So you’re a finisher in real life, a vampire doctor, a human doctor, a special forces operator, a Sheriff in the old west, and many other things in the make-believe world of Hollywood.” </div><div><br /></div><div>Peter nods. </div><div> </div><div>Z: “What does nine-to-five look like for you?” </div><div> </div><div>P: “Constant change. Lots of preparation. Tons of research.” </div><div><br /></div><div>Z: “So you’re from Queens, NYC.” </div><div> </div><div>P: “Yes!” </div><div> </div><div>Z: “You have three siblings. Where do you rank?” </div><div> </div><div>P: “I'm last.” </div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC-yCdhbguHj8P8XWnJemdjXGyl1yeEOOoCjZ6tbMFiW8xapKIJkNHMe7JrmAWiKxXNww4mxtaWZslko1-t-XSoZB_jOVGBB-aYSLyx9HZv4FZFlVhHtJarlEPLj-92uGhyg4dmynQNqWg/s1190/Screen+Shot+2021-10-11+at+12.56.01+PM.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="874" data-original-width="1190" height="470" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgC-yCdhbguHj8P8XWnJemdjXGyl1yeEOOoCjZ6tbMFiW8xapKIJkNHMe7JrmAWiKxXNww4mxtaWZslko1-t-XSoZB_jOVGBB-aYSLyx9HZv4FZFlVhHtJarlEPLj-92uGhyg4dmynQNqWg/w640-h470/Screen+Shot+2021-10-11+at+12.56.01+PM.png" title="Peter Facinelli Interview: Siblings" width="640" /></a></div><div><br /></div><div><br /></div><div>Z: “Three older sisters? That's more Barbies than G.I. Joe's. #Roughbro. Your parents are from Italy?” </div><div><br /></div><div>P: “Yep.” </div><div><br /></div><div>Z: “Your mother is from, Spormaggiore, how do you pronounce that?” </div><div><br /></div><div><i>Peter annunciates the town without missing a beat. Even though I speak Italian, I butcher it. Curse that double ‘g.’ </i></div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOJGuQI-z0GTW5ckx4kfZrs38fj3y0Z_aLtBVU6kXOHrM5QCJEdmMVUvD6bAS8YxfBZfeMjXPN8m35K9tJ1UlVPxgLL37r7nYa8NjWOdDyU2gbNPZb9KI83J2bJhTuNW3OqGimn2gpw2-l/s1000/Spormaggiore.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="666" data-original-width="1000" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgOJGuQI-z0GTW5ckx4kfZrs38fj3y0Z_aLtBVU6kXOHrM5QCJEdmMVUvD6bAS8YxfBZfeMjXPN8m35K9tJ1UlVPxgLL37r7nYa8NjWOdDyU2gbNPZb9KI83J2bJhTuNW3OqGimn2gpw2-l/w640-h426/Spormaggiore.jpg" width="640" /></a></div><div><br /></div><div>Z: “Your father is from Trentino?” </div><div><br /></div><div>P: “Yeah.” </div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvO2NPOxAfzCVrHI1lkzwYBXV2yUIzhg5cA43mQitoqy27yxnWdoVxoHCM110PdqzyoM7WGRF5zcXJRiKSmQ9mjf-AJLIAx65soandcdIfUE4fIDKuAxTJ7uaucXnJRWwsQBS8TQOYjg-a/s1200/Trentino-Italy-Featured-image-from-Pixabay-1200x500.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="500" data-original-width="1200" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvO2NPOxAfzCVrHI1lkzwYBXV2yUIzhg5cA43mQitoqy27yxnWdoVxoHCM110PdqzyoM7WGRF5zcXJRiKSmQ9mjf-AJLIAx65soandcdIfUE4fIDKuAxTJ7uaucXnJRWwsQBS8TQOYjg-a/w640-h266/Trentino-Italy-Featured-image-from-Pixabay-1200x500.jpg" width="640" /></a></div><div><br /></div><div>Z: “It’s pretty cool that they were so close to fair Verona when they fell in love.” </div><div><br /></div><div>Peter nods, “I never thought about that. But yeah, both of their towns are right there in Val Di Non Valley, Northern Italy.” </div><div><br /></div><div>B: “We visited Verona, so we got to see what the countryside looks like.” </div><div><br /></div><div>P: “It’s a beautiful country.” </div><div> </div><div>Z: “Take us back to high school at Saint Francis Preparatory, what was your best moment in high school.</div><div><br /></div><div>Peter shuffles. His face wrinkles as though he’s just licked a lemon, “high school wasn’t a good time for me. I was incredibly shy and I didn’t want to eat lunch with the other kids. So, I found a quite place where a woman sold pretzels and orange juice and that was my, uhm… my lunch every day for three years.” </div><div><br /></div><div><i>‘Peter shy? Are you kidding me?’ I think. </i></div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSg2A2qquldF0IFHkngcdYivtd2bjtndqhvFXtDV6O1VPB_Sx-7THqrPe7NAjGKANWKScWxp5EGw4Mq7hl-x5aOx_XLaZMaVxnEWl_JnXZwunPpinaJGIE_yTp47kl5cgl2aJoAROEkW2q/s800/St+Frances+Prep.JPG" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="533" data-original-width="800" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhSg2A2qquldF0IFHkngcdYivtd2bjtndqhvFXtDV6O1VPB_Sx-7THqrPe7NAjGKANWKScWxp5EGw4Mq7hl-x5aOx_XLaZMaVxnEWl_JnXZwunPpinaJGIE_yTp47kl5cgl2aJoAROEkW2q/w640-h426/St+Frances+Prep.JPG" title="Peter Facinelli Interview: NY Prep" width="640" /></a></div><div><br /></div><div>Z: “Did you play a sport?” </div><div><br /></div><div>P: “Baseball.” </div><div><br /></div><div>Z: “That’s ironic.” <i>I’m thinking back to the Twilight baseball game. </i></div><div><br /></div><div>P: “There was this one game, I quit the high school team because the coach was a jerk and so I played for another team. There was this one play where the bases were loaded, there was only a few minutes left on the clock in the last inning and I hit a home run. We were tied up and that home run won the game. The old coach saw the play and realized his mistake.” Peter smiles. </div><div><br /></div><div>B: “We saw a game with the Rangers and Red Sox just like that. It was nail-biting.” </div><div><br /></div><div>Z: “Who is your favorite sports team?” </div><div><br /></div><div>P: “Yankees.” </div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmvZKNCcSjPRwfg9ONEWGyE7UdMaELkdDN5rcDXaHTefcSwSoFWl5MXi6Z4T5pgQneWqyQGQKG9cFZBqSAanPKXeOlHyRtvApEQR2ITB9B5-q_b_rSrbGqdcdyzeHOts4qVWNoFEYAXrjl/s500/yankees_wbgs.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="500" data-original-width="500" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmvZKNCcSjPRwfg9ONEWGyE7UdMaELkdDN5rcDXaHTefcSwSoFWl5MXi6Z4T5pgQneWqyQGQKG9cFZBqSAanPKXeOlHyRtvApEQR2ITB9B5-q_b_rSrbGqdcdyzeHOts4qVWNoFEYAXrjl/w320-h320/yankees_wbgs.png" title="Peter Facinelli Interview: Yankees" width="320" /></a></div><br /><div><br /></div><div>Z: “Who is your favorite player?” </div><div><br /></div><div>P: “Babe Ruth. He would point where he was going to hit the ball and then hit it there. That was incredible.” </div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPiS6yRrPLMyq8D76MRqKylesnotYEAk8okv5HuNcqi0HRVBE9ENuDaPbcOes7s835Czi8s6C-NUhuszTHeX8TyDnUa46yweahsgptOVuiB5qJIP23IiIS0J9GRKkZmMFX0nivaKMjmY9B/s1284/image0.jpeg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="860" data-original-width="1284" height="428" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPiS6yRrPLMyq8D76MRqKylesnotYEAk8okv5HuNcqi0HRVBE9ENuDaPbcOes7s835Czi8s6C-NUhuszTHeX8TyDnUa46yweahsgptOVuiB5qJIP23IiIS0J9GRKkZmMFX0nivaKMjmY9B/w640-h428/image0.jpeg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div>Z: “So you’re in high school, headed to college at New York University. At what point did you decide to become an actor?” </div><div><br /></div><div>P: “For me it was much sooner. It was when I was thirteen, the topic of career came up with my family and I told my parents I wanted to be an actor. They didn’t discourage me, in fact, they encouraged me.” </div><div><br /></div><div><i>Bec and I look at each other, completely shocked. Why? When I told my Mom I wanted to be an actor she said, “go to college first and act on the side.” </i></div><div><br /></div><div>P: “I never had a back up plan because I was taught that if you have a back up plan, that becomes the plan.” </div><div><br /></div><div><i>Peter is right, Momma! I ended up using my degree and not acting >:-/ </i></div><div><i><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi079diOMgfhJmQ7v0rtid0OFTC58W9mH5FvOWBJ-urEJJS2utWfDOlQJTVJnfPT0CkwTDkvmLPkuQvDM-ebMZL2YnyYIvUcVY2fvvxCHx8ZQYZKskDud371TIVkBpzyPio0KcoINclQ0cW/s1280/FirstGen_ImageTwo.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="853" data-original-width="1280" height="426" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi079diOMgfhJmQ7v0rtid0OFTC58W9mH5FvOWBJ-urEJJS2utWfDOlQJTVJnfPT0CkwTDkvmLPkuQvDM-ebMZL2YnyYIvUcVY2fvvxCHx8ZQYZKskDud371TIVkBpzyPio0KcoINclQ0cW/w640-h426/FirstGen_ImageTwo.jpg" title="Peter Facinelli Interview: NYU" width="640" /></a></div></i></div><div><br /></div><div>Z: “When Bec and I lived in Italy, all these Italian fathers had interesting sayings for their sons. One that we liked the most was, ‘better to buy a suit than a glass of water.’ Does your Dad have any cool sayings?” </div><div><br /></div><div>P: “No. Not really.” </div><div><br /></div><div>B: “Your parents must be incredibly proud of you.” </div><div><br /></div><div>P: “Actually, that’s the funny thing, my Dad and I are on this plane with all these actors that have lesser roles than me at the time and he’s like, ‘do you think Peter will make it?’ My parents are immigrants, so they just don’t get how far I’ve come. In fact, my Dad was like, ‘Peter, if you don’t make it in Hollywood, that’s okay. I love you and I will always have a room for you in my home.’” </div><div><br /></div><div><i>Bec and I look at each other. We’ve never met this man, but we love him! </i></div><div><br /></div><div>Z: “Well there you go Peter. You’re Dad’s Italian saying is, ‘There’s a room for you in my house, son.” </div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMQTQLTPmOkWfZL0_TwnQLQH4BjEkdybZIriwo4cQqgKQmvHVBQYBKL8KIubJI3Q-o8yustxIi8vxd-fczXyKqbUn_reiQUnkVjJlmE4iSbXwZZaix_1UMWYe80lBfPXpXa7mWaABnS9PQ/s1200/Screen+Shot+2021-10-11+at+12.47.10+PM.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1120" data-original-width="1200" height="598" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMQTQLTPmOkWfZL0_TwnQLQH4BjEkdybZIriwo4cQqgKQmvHVBQYBKL8KIubJI3Q-o8yustxIi8vxd-fczXyKqbUn_reiQUnkVjJlmE4iSbXwZZaix_1UMWYe80lBfPXpXa7mWaABnS9PQ/w640-h598/Screen+Shot+2021-10-11+at+12.47.10+PM.png" title="Peter Facinelli Interview: Dad" width="640" /></a></div><div><br /></div><div>B: “So you studied acting in college. Was there one specific method that you preferred over another?” </div><div> </div><div>Peter has a lot to say about this. If any of you thought acting was just memorizing lines and shooting ten second scenes, think again. There’s voice training. Stage acting. Camera acting. And the two are not the same. Peter lists a dozen books and several methods that contribute to his “craft”. Clearly his education at NYU has paid off. His performance takes audiences to a different world. A world where admittance is belief. He’s so passionate about his craft, he spends forty minutes talking about it. By the end of his answer Bec and I are blown away with how much mechanical aptitude it takes to create a convincing character. </div><div><br /></div><div>B: “So I recently watched ‘The Vanished,’ how did you come up with that idea?” </div><div><br /></div><div>P: “A couple of years ago, I got into RV-ing. I took my family across America and we stopped in all these really cool little towns. One of the towns we stopped in, this guy at the counter let me know that the prison nearby had a convict escape and a manhunt was under way. For a brief moment, I lost track of one of my kids, and found them, but I thought, ‘what if this man had found my daughter and kidnapped her? That would be terrifying.’ I didn’t get much sleep that night because of the fear I felt and I couldn’t shake the feeling so I caught it on film.” </div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY4Ds7e2rCNYumcJUtkEf1agA1aitfSv9g0UkDV8SE4tfUWySttXcXQXHULJ_NpifRyB8fF8b5Ec81Er8g0UmCdamkcI7W-460EWcAgBiN49qU9yiL1CNY020bXKMtVEyCL1bGKFhZDwQM/s1000/the-vanished-2020-thriller-netflix.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="563" data-original-width="1000" height="360" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjY4Ds7e2rCNYumcJUtkEf1agA1aitfSv9g0UkDV8SE4tfUWySttXcXQXHULJ_NpifRyB8fF8b5Ec81Er8g0UmCdamkcI7W-460EWcAgBiN49qU9yiL1CNY020bXKMtVEyCL1bGKFhZDwQM/w640-h360/the-vanished-2020-thriller-netflix.jpg" title="Peter Facinelli Interview: Vanished" width="640" /></a></div><div><br /></div><div> Z: “You had a lot of success with that. How many people viewed it on Netflix?” </div><div><br /></div><div> P: “Two hundred million.” </div><div><br /></div><div> B: “TWO HUNDRED MILLION? That’s two thirds of the nation’s population. What was the budget?”</div><div> </div><div> P: “One and a half million.” </div><div><br /></div><div> Z: “You got two hundred million people to watch a film you wrote, directed, and acted in on a one and a half million-dollar budget?” </div><div><br /></div><div> P: “Yeah. Pretty cool, huh?” </div><div><br /></div><div> Z: “Yeah! I’d imagine you’re a hot item in Hollywood. Directors like you are like snow leopards.” </div><div><br /></div><div> P: “What do you mean?” </div><div><br /></div><div>Z: “Snow Leopards are rarely seen, but they exist. Well look at Spielberg for example. He almost didn’t have a career because he kept going over budget. If it wasn’t for George Lucas bringing him on for Indiana Jones, Spielberg’s career might have died early. So, a guy that can generate that kind of viewership with a small budget must be rare, but exist.” </div><div><br /></div><div> P: “We’ll see. It’s all kind of fresh still,” he says relaxed and un-phased. Like I said, an extraordinary man that seems abnormally ordinary. </div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2Ow4IXJS68uS8uaEaF2QkHC90V2YM-3I92TXlSK_b3fVOUpz3i_meSizzAYF09btH2fr1D2dFNM9KvoVD1ilw_1gDccnW2EVxz0BsY8z0xqJxAIu7MhkTZzuzveLnnHVlqM2GCHFSvD0Q/s960/Carlisle-Twilight-Cullen-Family.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="500" data-original-width="960" height="334" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj2Ow4IXJS68uS8uaEaF2QkHC90V2YM-3I92TXlSK_b3fVOUpz3i_meSizzAYF09btH2fr1D2dFNM9KvoVD1ilw_1gDccnW2EVxz0BsY8z0xqJxAIu7MhkTZzuzveLnnHVlqM2GCHFSvD0Q/w640-h334/Carlisle-Twilight-Cullen-Family.jpg" title="Peter Facinelli Interview: Cullen Family" width="640" /></a></div><div><br /></div><div> B: “Can we talk about Twilight now?” </div><div><br /></div><div> P: “Of course!” </div><div><br /></div><div> B: “How did you get the part?” </div><div><br /></div><div> P: “That is a funny story. I auditioned and so did this other guy, Henry Cavill, and it looked like he got the part of Carlisle Cullen. As I was doing my research, I stumbled on a book titled, “History of the Vampire.” Since I didn’t get the part, I thought I could help Catherine Hardwick out and maybe network for the future. I wrote a quick note in the book and sent it to her. When the part didn’t work out with the other guy, she got my note and called me. So I got the part because I gave Catherine a $29.99 book.” </div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWH24-piSBHYkdBD0IuSO1CxUR0Nxh0iAy8S1ELtcJE1O46JtIgGlt5KvNC8Wzp3cOh-DOL3apJD1n79e87hRFR5oCZUg_RLYQMh9gwvArhWToYfSXItxqB3NASn0j7tGfm0SDwxLX1sMn/s3521/IMG_6047.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2867" data-original-width="3521" height="522" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgWH24-piSBHYkdBD0IuSO1CxUR0Nxh0iAy8S1ELtcJE1O46JtIgGlt5KvNC8Wzp3cOh-DOL3apJD1n79e87hRFR5oCZUg_RLYQMh9gwvArhWToYfSXItxqB3NASn0j7tGfm0SDwxLX1sMn/w640-h522/IMG_6047.jpeg" title="Peter Facinelli Interview: Harvest Moon" width="640" /></a></div><div><br /></div><div>Z: “Cool! Can you do that with my book?” </div><div><br /></div><div>P: “Maybe, what’s your book?” </div><div><br /></div><div>Z: “<a href="https://read.amazon.com/kp/kshare?asin=B07H43L9MQ&id=fu5dtodrs5b67kekgi6tfcrb7m&reshareId=2QYM1PNFAJAKNT476VSF&reshareChannel=system" target="_blank">Harvest Moon</a>.” I hand him a copy. </div><div><br /></div><div>P: “I’ll see what I can do.” </div><div><br /></div><div><i>Bec and I high-five. </i></div><div><br /></div><div>B: “How did you prepare for the role of Doctor Carlisle Cullen?” </div><div><br /></div><div>P: “I did a lot of research. I even kept these journals and that’s all part of the craft right? When I prepare for a role, I want to know as much about the character as I can. Learning about what doctors do wasn’t so hard, but what required a little more intense research was what a doctor might wear throughout the years. As I was doing my research, I kind of felt like Carlisle would have had an interest in scarves. I traced the fashion of scarves back to his era and incorporated those scarves into my character. I was using it as a thread through time to tie in the history of his life together through out the film.” </div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBVcuy4O54ECQDvUn0jMgOXQby2LOBAQi0P-T2UrbkgmkK2NQgElEtUSM7jn2a_6rE73udnUIJ7V_Q8E-F-4eSe7xJQlZfj92pKZIJyKRdhtVYPm3dsFIrTJGTxJ8w2rXKbKbIW1vPZlP3/s2000/twilight-1-2000.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2000" data-original-width="1453" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiBVcuy4O54ECQDvUn0jMgOXQby2LOBAQi0P-T2UrbkgmkK2NQgElEtUSM7jn2a_6rE73udnUIJ7V_Q8E-F-4eSe7xJQlZfj92pKZIJyKRdhtVYPm3dsFIrTJGTxJ8w2rXKbKbIW1vPZlP3/w464-h640/twilight-1-2000.jpg" title="Peter Facinelli Interview: Dr Cullen" width="464" /></a></div><br /><div><br /></div><div>B: “Can we shop Doctor Cullen Scarves?” </div><div><br /></div><div>P: “That’s an interesting idea, I’ll have to think about it.” </div><div><br /></div><div>Z: "You should post the journals online. I know a lot of fans in the Facebook groups would love that." </div><div><br /></div><div>P: "I'll look into that. It would be nice for them to experience Carlisle Cullen's view of 'Twilight' right?"</div><div><br /></div><div>B: “Are you still in touch with the cast?” </div><div><br /></div><div>P: “Yes! Definitely! We all keep in contact with each other. Nikki and I just worked on a project together, and we all text each other often. We kind of grew up together in Hollywood, you know.” </div><div><br /></div><div>B: “What’s your favorite story about your son, Edward?” </div><div><br /></div><div>P: “When I first met Rob, he had all these hair extensions. For some reason, they wanted him to have long hair. And I noticed he was kind of pulling on them. The next day, he had pulled all of his hair extensions out and he was like, ‘I’m not doing it, okay! I’m using my natural hair.'” </div><div><br /></div><div><i>B: OMG, this reminds me of when Anna Kendrick called him "the hair," in Breaking Dawn Part 1. </i></div><div><span style="color: red;"><br /></span></div><div>Z: “In your own words, how would you describe Twilight?” </div><div><br /></div><div>P: “It’s the modern Romeo and Juliet, right?” </div><div><br /></div><div><i>Z: In the back of my mind, I’m thinking, 'if only we could rewind the clock to Juliet’s house which is actually in “fair” Verona, Italy, not far from Peter's parents home towns. </i><i>I’m wondering if Peter's ancestors knew he was in a modern Romeo and Juliet love story, what would they think?' By the way 'Trivial Pursuit' readers, </i><i>Capulet was a real family name! (Below you can see some pictures of her balcony that we took in 2019.) </i></div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVa_mbGwWft3W1RzW9WrD0YWDk0oHcym7Edv0s3SMpdxLD7NVv9DWkaX9l7U76X5vSmhYvXe7BwF4X9TLoDseKCc8N21uRXq5yFT5TSO4iMi3oOszvHgbzjDqH1coG0gZ0m9ypCDYx3mUa/s2048/IMG_1470.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjVa_mbGwWft3W1RzW9WrD0YWDk0oHcym7Edv0s3SMpdxLD7NVv9DWkaX9l7U76X5vSmhYvXe7BwF4X9TLoDseKCc8N21uRXq5yFT5TSO4iMi3oOszvHgbzjDqH1coG0gZ0m9ypCDYx3mUa/w300-h400/IMG_1470.jpeg" title="Peter Facinelli Interview: Juliet Balcony" width="300" /></a><img border="0" data-original-height="2048" data-original-width="1670" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiQhfnw-ok1doS3EqRv5TfNWbQGQovwfr29D_E5pDCyQW-AWC5e1yzNbfrXklADpuH1qXaBLOg-iWKlmLz8UwFvhyphenhyphennZ6_2EcyInmkACKpOzpDQCFkmk-rhP7UrHLu4rxNmJuYBA_I80bCWx/w326-h400/IMG_1464+2.jpeg" title="Peter Facinelli Interview: Juliet" width="326" /></div></div><div><br /></div><div><br /></div><div>P: (Continued) Twilight is a great love story that incorporates forbidden love between a vampire and a young girl that every girl wants to be. But the best part of this story is that it brings fans together from all across the world. They form these relationships that they otherwise wouldn’t have and it was such a great experience to be a part of it.”</div><div><br /></div><div><i>B: I’m not sure if Peter has seen the map in the Fork's Visitor Center, but people from across the world have placed a pin on the map and you can see below just how many people have been affected by "Twilight". Keep in mind, they traveled from these states and countries to physically place their pin. </i></div><div><i><br /></i></div><div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaIdCwLF5xdYqN4Vo5Ldgl-nuO0vkds2XiAtXjTdeBtqcCWdJv5Kbw9SW61tFFtmXBuTptFhdqyUEp5Ur6Hhiu5v4tASvJqecrfTqDRWbVk7WnApLmMI7gwLYaai4d0E61FGdX2m4yIpqN/s2048/IMG_5971.heic" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1536" data-original-width="2048" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjaIdCwLF5xdYqN4Vo5Ldgl-nuO0vkds2XiAtXjTdeBtqcCWdJv5Kbw9SW61tFFtmXBuTptFhdqyUEp5Ur6Hhiu5v4tASvJqecrfTqDRWbVk7WnApLmMI7gwLYaai4d0E61FGdX2m4yIpqN/w640-h480/IMG_5971.heic" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvJxY5uCA_fcc2QHrNgcFWA8oxc6yJeqA3ZNvqxD5fN-kbmVU4EVfS1j1RPQTTYIR9VnwsP59M3dtsjzDN_sld6Yy45RllO181NMTB7_pmSaKB5mPjV2lBq1qlUjRDHkfK6-WwgMUBNl0n/s2048/IMG_6722+2.heic" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1169" data-original-width="2048" height="366" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhvJxY5uCA_fcc2QHrNgcFWA8oxc6yJeqA3ZNvqxD5fN-kbmVU4EVfS1j1RPQTTYIR9VnwsP59M3dtsjzDN_sld6Yy45RllO181NMTB7_pmSaKB5mPjV2lBq1qlUjRDHkfK6-WwgMUBNl0n/w640-h366/IMG_6722+2.heic" width="640" /></a></div></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><br /></div></div><div>Z: “If you had an unlimited budget, what movie would you make? Who would direct it? Who would star in it?” </div><div><br /></div><div>P: “Oh that’s easy, I’d do a gangster movie. Something like Scarface. I would star in it. I would direct it.”</div><div> </div><div>B: “Are you excited about fashion?” </div><div><br /></div><div>P: “I’m not a snob or anything. I like form and function. Comfort is ideal."</div><div><br /></div><div>Z: “Do you have a favorite artist?” </div><div><br /></div><div>P: Rene Magritte. </div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr74W-DfalRGf1fKs0_Sb9nU9w0EvOcA8V_TAI9iMrjJFHZOskUzPc5GnG3K6n8Zz0c8M0iMzYiCeWpoLIzYXZA1FyxlJArW0vNZcA9egtZDE7Nj88Yijlv6cNKirjYNKnRH3LYaan0erp/s1200/rene-magritte-famous-artworks-thumbnail-1.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="630" data-original-width="1200" height="336" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgr74W-DfalRGf1fKs0_Sb9nU9w0EvOcA8V_TAI9iMrjJFHZOskUzPc5GnG3K6n8Zz0c8M0iMzYiCeWpoLIzYXZA1FyxlJArW0vNZcA9egtZDE7Nj88Yijlv6cNKirjYNKnRH3LYaan0erp/w640-h336/rene-magritte-famous-artworks-thumbnail-1.jpg" title="Peter Facinelli Interview: Magritte" width="640" /></a></div><br /><div><br /></div><div>B: “Do you have any cool Dad sayings for your kids?” </div><div><br /></div><div>P: “Believe in yourself and follow your dreams!” </div><div><br /></div><div>Z: “You’ve been to Italy and across America, do you have a favorite architect?” </div><div><br /></div><div>P: “I like Spanish style. I like how architecture changes across the country. Even the brick color changes. I like Modern, too. I like Frank Lloyd Wright. I really like Frank Gehry, he did the Disney Concert Hall in L.A. I love what he does.” </div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCxNAjOgQTk9rkJifYll4v9MCqpJGzJ_AJ7okCuprKlxD3F__Mw-f8iLL_yTD-hlIehgaV_7LBk7J2XKFXJ8R7L2Ii8d9xLpLYvJl7z05_e353ldShz8hvyHPSGkCz9Kr1_MotfUP7mdnN/s2048/Frank_Lloyd_Wright_-_Fallingwater_exterior_7.JPG" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1536" data-original-width="2048" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCxNAjOgQTk9rkJifYll4v9MCqpJGzJ_AJ7okCuprKlxD3F__Mw-f8iLL_yTD-hlIehgaV_7LBk7J2XKFXJ8R7L2Ii8d9xLpLYvJl7z05_e353ldShz8hvyHPSGkCz9Kr1_MotfUP7mdnN/w320-h240/Frank_Lloyd_Wright_-_Fallingwater_exterior_7.JPG" title="Peter Facinelli Interview: Frank Lloyd Wright" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR_wRFcJGOxxlWeNwoloX85kDqIz4BXH3NuDHLCJOao3K_Vp6Z54qeZGNOFzPVb9ml3t29p_2xOBA7O9J0xYJchY8V8ruXPqAlxigR7JbsFWSk6B6GLGMTSCG80aZHYuLOkyYn_tq0pB4v/s2048/IMG_7828.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1536" data-original-width="2048" height="240" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjR_wRFcJGOxxlWeNwoloX85kDqIz4BXH3NuDHLCJOao3K_Vp6Z54qeZGNOFzPVb9ml3t29p_2xOBA7O9J0xYJchY8V8ruXPqAlxigR7JbsFWSk6B6GLGMTSCG80aZHYuLOkyYn_tq0pB4v/s320/IMG_7828.jpeg" width="320" /></a></div><br /></div><div><br /></div><div>Z: “Halloween is fast approaching. What scary movies are you watching and what are you dressing up as?” </div><div><br /></div><div>P: “I don’t watch scary movies. They give me nightmares. The costume is a hard one for me. I feel like I have ideas of what I’m going to dress up like and then Halloween comes and I never know what I’m going to wear. Can I get back to you on that one?” </div><div><br /></div><div>Z: “Wanna do a scary picture together?” </div><div><br /></div><div>P: “Sure!” </div><div><br /></div><div>Z: “Let's do wolf claws! Roooaaarrr!” </div><div><br /></div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI0inqc2nr2ZftXgz1CWPqL0VX7hrwUOquJlGqz3tMtxLpmk0Y7WTqt6EvyDQUPkJd8NlPB_HSAASueEZJOyEf6MgRjTg8TQTT2KPvdONPu83WVqe0jEeQJBAIpp7-0nuXSLl5HnUtD9qE/s4032/IMG_6048.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="3024" data-original-width="4032" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiI0inqc2nr2ZftXgz1CWPqL0VX7hrwUOquJlGqz3tMtxLpmk0Y7WTqt6EvyDQUPkJd8NlPB_HSAASueEZJOyEf6MgRjTg8TQTT2KPvdONPu83WVqe0jEeQJBAIpp7-0nuXSLl5HnUtD9qE/w640-h480/IMG_6048.jpeg" title="Peter Facinelli Interview: Selfie" width="640" /></a></div><br /><div><br /></div><div><div>Z: “Peter! Bec and I did wolf claws, what are you doing?” </div><div><br /></div><div>P: “Smoldering wolf claws.” </div></div><div><br /></div><div>B: “Do you have a favorite movie that you’ve been in?” </div><div><br /></div><div>P: “I have really enjoyed all the films I’ve worked in. I love them all. I can’t really pick one over the other.” </div><div> </div><div>Z: “What’s your favorite app?”</div><div><br /></div><div><div>P: “I like <a href="https://www.instagram.com/peterfacinelli/" target="_blank">Instagram</a>. I have a love hate relationship with TikTok. It’s so entertaining, people do the stupidest things on there, I just can’t stop watching it. There are such quick little segments you could just scroll forever.”</div><div><br /></div></div><div> </div><div class="separator" style="clear: both; text-align: center;"><a href="https://www.instagram.com/peterfacinelli/" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1244" data-original-width="2048" height="388" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhCSDhdCAMn0GEXYYwx4DF4EM9VuFaGvXm72FbhxYKK-RPm3EWpzQY5eJvOncmG72Dq3RTjRgiRqySWaNNCtMzOPz8I8RWXHRvKppTsB1osEK6YUqVuDaxk-kQNqQnmwvUS7nwMwVWoMztg/w640-h388/Screen+Shot+2021-10-11+at+12.40.00+PM.png" title="Peter Facinelli Interview: Peter Instagram" width="640" /></a></div><div><br /></div><div><br /></div><div>Z: “What’s your favorite video game?”</div><div><br /></div><div>P: “I don’t play video games. I grew up on Atari. But Oculus goggles in VR is pretty cool. You feel like you’re there.”</div><div class="separator" style="clear: both; text-align: center;"><br /></div><br /><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBW8q_NPX50Z2wHe0fcN8BwbNnnde-Iu8hFyFlCnh6bxvtqs1n4HNtg4RHyJ6tQ35VUzJ9c6cGqNKN-9nyTNIXF9cUaYRV4aiVMzogf7WvN6A9NzpRynG6B7jzQ5ULwN3cpl5QBKxjaa7C/s248/Unknown-2.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="248" data-original-width="203" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgBW8q_NPX50Z2wHe0fcN8BwbNnnde-Iu8hFyFlCnh6bxvtqs1n4HNtg4RHyJ6tQ35VUzJ9c6cGqNKN-9nyTNIXF9cUaYRV4aiVMzogf7WvN6A9NzpRynG6B7jzQ5ULwN3cpl5QBKxjaa7C/w164-h200/Unknown-2.png" title="Peter Facinelli Interview: Atari" width="164" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPTxpFEEadsNGa5bQ2tNNh8M3ajaml86nzPyLWBjIz4oTfekUfr6524wZ3toVPGB0AX5_3fgbydnPnH1dd0q64Ds-QTvA7zo_vgPbmAN5Z9O_BU7N6hLhoeE_ry2Kdil4SvyrUlYunA9qs/s1196/Screen+Shot+2021-10-11+at+1.25.08+PM.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1196" data-original-width="1184" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhPTxpFEEadsNGa5bQ2tNNh8M3ajaml86nzPyLWBjIz4oTfekUfr6524wZ3toVPGB0AX5_3fgbydnPnH1dd0q64Ds-QTvA7zo_vgPbmAN5Z9O_BU7N6hLhoeE_ry2Kdil4SvyrUlYunA9qs/w198-h200/Screen+Shot+2021-10-11+at+1.25.08+PM.png" title="Peter Facinelli Interview: Peter youth" width="198" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4edJQl7KNt50_ejAmjfNUmWo1TMinayvjvidFHgcAF9cCpWiPz9PVP35hSKECo7UKSeKFu9dmaErvqJiBn0xBMZVERy51XJwCfMkt6Rv-fs8eqQEYS5WyjIHt3DK9YF5sfL8NATxCeKP5/s283/Unknown.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="178" data-original-width="283" height="126" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg4edJQl7KNt50_ejAmjfNUmWo1TMinayvjvidFHgcAF9cCpWiPz9PVP35hSKECo7UKSeKFu9dmaErvqJiBn0xBMZVERy51XJwCfMkt6Rv-fs8eqQEYS5WyjIHt3DK9YF5sfL8NATxCeKP5/w200-h126/Unknown.png" title="Peter Facinelli Interview: Oculus" width="200" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div><br /></div><div>Z: “What’s your favorite tech?”</div><div><br /></div><div>P: “Crypto.” </div><div><br /></div><div>Z: “What do you do for a workout?”</div><div><br /></div><div>P: “Honestly, I do P90X. It requires very little space and they mix the work outs up so you don’t get bored. I love the Kenpo Karate. Now I work with a trainer though.”</div><div><br /></div><div>Z: “Your arms are looking pretty big bro, got any tips on beefing up biceps?”</div><div><br /></div><div>P: “Ha! Ha! No, I actually have to tell my trainer to tone it down. Honestly, it’s all genetics. I have 'guido' arms. I have those Italian American arms and like, I have to be careful not to work out my biceps too much because if I wear a button up shirt they puff up and fill out the shirt. It’s just genetics, I don’t have to work them out.” He shrugs nonchalantly.</div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE6ZPYiUrZNMEOCEeXgr5K_sc-70O6LmVRAIxJK0Gg_-P8XFAOeUbgqFE7pmEG7JAmLxq3ScvBseQDtJeVoSbIpQ9dugFB_v3bmlZhKojVOvjazJP_dlD9TtFfLy1PiVpXdyv4s2Ex2H9Z/s1087/Picture1.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1087" data-original-width="944" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgE6ZPYiUrZNMEOCEeXgr5K_sc-70O6LmVRAIxJK0Gg_-P8XFAOeUbgqFE7pmEG7JAmLxq3ScvBseQDtJeVoSbIpQ9dugFB_v3bmlZhKojVOvjazJP_dlD9TtFfLy1PiVpXdyv4s2Ex2H9Z/w556-h640/Picture1.png" width="556" /></a></div><div><br /></div><div>B: “Who is your celeb look alike?”
Now this cracks both of us up. Peter literally buries his face in his hands, and for the first time during this interview, I see the shy kid he was talking about in high school. When he looks up, he’s literally blushing and so flustered he can’t speak. </div><div><br /></div><div>P: “I don’t know man, I used to get Tom Cruise. Who do you think?”</div><div><br /></div><div>Z: “Ethan Hawk.”</div><div><br /></div><div>P: “I’ll take it.”</div><div><br /></div><div>Z: “What do you think, Becca?”</div><div><br /></div><div>B: “I don’t think you look like anyone. I think you have a very unique look.”</div><div><br /></div><div>P: “I like that better!” </div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVlIrFfApd53wPFaz4xQGVjwCnbJtE6f-IxJuO9oKCVjKllw_vGKyNDBZVvHnIc3nmAzbEj3D_-3BJMSCGYnf6fO-yMSQqojina_KFqBt2lFrnWhmPq7lB59_lOkQ4UogLaXAPvnahzb8e/s975/Ethan-Hawke-2009.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="975" data-original-width="789" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgVlIrFfApd53wPFaz4xQGVjwCnbJtE6f-IxJuO9oKCVjKllw_vGKyNDBZVvHnIc3nmAzbEj3D_-3BJMSCGYnf6fO-yMSQqojina_KFqBt2lFrnWhmPq7lB59_lOkQ4UogLaXAPvnahzb8e/w162-h200/Ethan-Hawke-2009.jpg" title="Peter Facinelli Interview: Ethan Hawk" width="162" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1VcE6lTK1_O62WXeE_ICBNFePCvFoAXg-7qe4ZjEOCVk5RJrlaQ4qTKQ8FPVbm8vui3fDdcMKvYt2PH_IKnuJbnQuI5xLCr2r5m_jVchs51tRsp-v3YLD8xslUy-hFxI9FgrxmpCFwgf5/s2048/65301912489__5113BF31-C06C-4C0E-8B79-BB3360C335FA.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2048" data-original-width="1536" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi1VcE6lTK1_O62WXeE_ICBNFePCvFoAXg-7qe4ZjEOCVk5RJrlaQ4qTKQ8FPVbm8vui3fDdcMKvYt2PH_IKnuJbnQuI5xLCr2r5m_jVchs51tRsp-v3YLD8xslUy-hFxI9FgrxmpCFwgf5/w150-h200/65301912489__5113BF31-C06C-4C0E-8B79-BB3360C335FA.jpeg" title="Peter Facinelli Interview: Peter FTF" width="150" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB1ZguEhzkMucoRIzINckv49epB6-hpF6hYvuthTkdQsIUK2zqQq39F9D_MT2g3EP43KZueir9_406L8G04uGdMViK0nI-bqiEiUStcS_6lJeoySOfFS8ZgFcgVRwOErpT81L9XNn-BZvX/s950/image-w856.jpg.webp" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="950" data-original-width="800" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjB1ZguEhzkMucoRIzINckv49epB6-hpF6hYvuthTkdQsIUK2zqQq39F9D_MT2g3EP43KZueir9_406L8G04uGdMViK0nI-bqiEiUStcS_6lJeoySOfFS8ZgFcgVRwOErpT81L9XNn-BZvX/w168-h200/image-w856.jpg.webp" title="Peter Facinelli Interview: Tom Cruise" width="168" /></a></div></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div>With that, the interview is over. The weather has shifted and true to its reputation, Forks is the wettest place in America. The temperature drops. Cold rain dumps on us. Two hours of friendly conversation has made us all cold ones and fast friends. Bec and I jump in the car, crank the heater, and wonder how exactly three Italians ended up on the farthest western point of North America. But that’s the beauty of Twilight. </div><div><br /></div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuAb55D90ggdqZe9toFyGp5WMR6pGqE8PDC8Lbw1lQ0swGYPC9r8m-HwBT3xoUpk1ojC9u_OsVRULyW3Mh9lD2sYJB-1_trZuLKW7fjQrTliovoDLvoSCnrVHtj9UVHLWT1TxqwXLoGu_s/s1000/6117E843IzL.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1000" data-original-width="1000" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuAb55D90ggdqZe9toFyGp5WMR6pGqE8PDC8Lbw1lQ0swGYPC9r8m-HwBT3xoUpk1ojC9u_OsVRULyW3Mh9lD2sYJB-1_trZuLKW7fjQrTliovoDLvoSCnrVHtj9UVHLWT1TxqwXLoGu_s/w640-h640/6117E843IzL.jpg" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div>To Peter’s point Twilight brings people together from all parts of the world and they make connections they otherwise wouldn’t have. This happens in book lines. Movie lines. FTF lines. It’s the spirit of Twilight that Peter helped build. And twelve years later the bonds are still being forged. Even with fans and actors. Thanks, Peter, for the interview and thanks to Stephenie Meyer for an awesome love story!</div><div style="text-align: center;">Ciao!! </div><div style="text-align: center;">Zachary & Becca</div><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikQX_fkiunxMDvumGCdsVHYckc_emxk2JB7yBCo6dH9W8t0yoRdZ6jrqSF_c6BS61h7Yu1un_mUuimAcDlZ1xGHgJT7GVp_HrIy6pQik-ojoMSeXYeIj2xXmvLnOxKI8u_7ksaDuteuxRc/s4032/65301254452__4B0677FB-2B39-47B1-A4E6-2C14E4103B7B.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="3024" data-original-width="4032" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEikQX_fkiunxMDvumGCdsVHYckc_emxk2JB7yBCo6dH9W8t0yoRdZ6jrqSF_c6BS61h7Yu1un_mUuimAcDlZ1xGHgJT7GVp_HrIy6pQik-ojoMSeXYeIj2xXmvLnOxKI8u_7ksaDuteuxRc/w640-h480/65301254452__4B0677FB-2B39-47B1-A4E6-2C14E4103B7B.jpeg" title="Peter Facinelli Interview: Bec and Zack" width="640" /></a></div></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;">Us talking with fans in line at FTF. </div>Unknownnoreply@blogger.comForks, WA 98331, USA47.950355 -124.38548672.0580196930605936 94.9895133 90 16.2395133tag:blogger.com,1999:blog-2940775268714910845.post-63681388049154443212023-08-15T13:04:00.000-06:002024-03-04T01:24:02.284-07:00RH Cerused Driftwood Gray Table<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMv0sJIBXFDGD4ROW_75e8y8iUjL85JUlVVv3w2uNiOid6hoLpVq7yngcH0j7iSpxcJaJ8L0lR6IhYJ5-CygUQOSroq9pQIPMmCTLHG055DAaCvf-tnsYE_8CrzLqZ8OTGn_P5wz7PLusy/s1600/IMG_4049.JPG" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMv0sJIBXFDGD4ROW_75e8y8iUjL85JUlVVv3w2uNiOid6hoLpVq7yngcH0j7iSpxcJaJ8L0lR6IhYJ5-CygUQOSroq9pQIPMmCTLHG055DAaCvf-tnsYE_8CrzLqZ8OTGn_P5wz7PLusy/w640-h640/IMG_4049.JPG" width="640" /></a></div>
<div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><div style="background-color: white; caret-color: rgb(51, 51, 51); color: #333333; font-family: "Josefin Sans"; font-size: 23.76px; text-align: justify;"><span style="font-family: inherit;">For this week's project, we're back to my roots! Which means we're creating knock off Restoration Hardware colors today! This project is easy peasy, just apply to wood and watch the magic happen! You're going to love this tutorial to easily achieve the <a href="https://www.restorationhardware.com/catalog/product/product.jsp?productId=prod6470115&categoryId=cat6120120" style="color: #57536c; text-decoration-line: none; text-decoration: none;" target="_blank">Reclaimed Gray Oak look.</a></span><br /><a name="more"></a></div><span></span><div style="background-color: white; caret-color: rgb(51, 51, 51); color: #333333; font-family: "Josefin Sans"; font-size: 23.76px;"><br /></div><h4 style="background-color: white; caret-color: rgb(51, 51, 51); color: #333333; font-family: "Josefin Sans"; font-size: 23.76px; margin: 0px; position: relative;"><span style="font-family: inherit;">Materials</span></h4><ul style="background-color: white; caret-color: rgb(51, 51, 51); color: #333333; font-family: "Josefin Sans"; font-size: 23.76px; line-height: 1.4; list-style-image: initial; list-style-position: initial; margin: 0.5em 0px; padding: 0px 2.5em; text-align: left;"><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;">Table</li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;">Garbage Bag</li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;">Citristrip</li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;">Mineral Spirits</li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;">Scraper</li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;">Palm Sander, Sand Paper</li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;">Gloves</li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;">Rags</li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><a href="http://weatherwoodstains.com/light-oaking-reactive-stain.html" style="color: #57536c; text-decoration-line: none;" target="_blank">Weatherwood Stain's Light Oaking</a></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><a href="http://weatherwoodstains.com/white-maintenance-oil.html" style="color: #57536c; text-decoration-line: none; text-decoration: none;" target="_blank">Weatherwood Stain's White Maintenance Oil</a></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><a href="http://weatherwoodstains.com/varnish-topcoats.html" style="color: #57536c; text-decoration: none;" target="_blank">Weatherwood Varnish, S</a>atin</li></ul></div>
<div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><h4 style="background-color: white; caret-color: rgb(51, 51, 51); font-family: "Josefin Sans"; font-size: 23.76px; margin: 0px; position: relative;"><span style="color: #444444; font-family: inherit;"><br /></span></h4><h4 style="background-color: white; caret-color: rgb(51, 51, 51); font-family: "Josefin Sans"; font-size: 23.76px; margin: 0px; position: relative;"><span style="color: #444444; font-family: inherit;">Directions</span></h4><div style="caret-color: rgb(51, 51, 51); font-family: "Josefin Sans"; font-size: 23.76px; text-align: justify;"><span style="color: #444444; font-family: inherit;"><br /></span></div><div class="separator" style="caret-color: rgb(51, 51, 51); clear: both; font-family: "Josefin Sans"; font-size: 23.76px;"></div><div style="caret-color: rgb(51, 51, 51); font-family: "Josefin Sans"; font-size: 23.76px; text-align: justify;"><span style="background-color: white; color: #444444; font-family: inherit; text-align: left;">Here's the "before" of this typical, out dated oak table. There's a million of these babies floating around from the 80's and 90's. It shouldn't be too hard to get your hands on one, and at a good price. </span></div><span style="color: #444444;"><div style="text-align: justify;"><span style="caret-color: rgb(51, 51, 51); font-family: "Josefin Sans"; font-size: 23.76px;"><br /></span></div><span style="background-color: white; caret-color: rgb(51, 51, 51); font-family: "Josefin Sans"; font-size: 23.76px; text-align: left;"></span></span><div style="background-color: white; box-sizing: border-box; font-family: "Josefin Sans"; font-size: 23.76px; letter-spacing: 1px; margin-bottom: 15px; padding: 0px; text-align: justify;"><span style="color: #444444;">If you're using a brand new, or raw wood table, please skip down to step #5. Thanks!</span></div><div class="separator" style="background-color: white; caret-color: rgb(51, 51, 51); clear: both; font-family: "Josefin Sans"; font-size: 23.76px; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHWALOYQnWKuqJyUCknuR_hzQySMbZNFklnFwNta_B6vQK1WTbzY7liSoUHu0XXbOZJqo699nM51In3w0uGvK90iQ5rYema0j9KRAJM8Tvvpf9mpjHbWGQDeQV8Gf33OwyzSS_jVZqcd0/s1600/image-23-1024x910.jpeg" style="margin-left: 1em; margin-right: 1em; text-decoration-line: none; text-decoration: none;"><span style="color: #444444; font-family: inherit;"><img border="0" height="568" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhHWALOYQnWKuqJyUCknuR_hzQySMbZNFklnFwNta_B6vQK1WTbzY7liSoUHu0XXbOZJqo699nM51In3w0uGvK90iQ5rYema0j9KRAJM8Tvvpf9mpjHbWGQDeQV8Gf33OwyzSS_jVZqcd0/s640/image-23-1024x910.jpeg" style="border: none; position: relative;" width="640" /></span></a></div><div class="separator" style="caret-color: rgb(51, 51, 51); clear: both; font-family: "Josefin Sans"; font-size: 23.76px;"><span style="color: #444444;"><br style="background-color: white; font-size: 23.76px; text-align: left;" /></span></div><div style="background-color: white; box-sizing: border-box; font-family: "Josefin Sans"; font-size: 23.76px; letter-spacing: 1px; margin-bottom: 15px; padding: 0px; text-align: justify;"><span style="color: #444444;">1.] STRIP</span></div><div style="background-color: white; box-sizing: border-box; font-family: "Josefin Sans"; font-size: 23.76px; letter-spacing: 1px; margin-bottom: 15px; padding: 0px; text-align: justify;"><span style="color: #444444;">First you'll want to apply a thick layer of Citristrip to the table. Citristrip has a tendency to dry out before it can eat away at all the layers of stain and lacquer. So covering the wet stripper with a garbage bag helps keep the moisture in while it works.</span></div><div style="background-color: white; box-sizing: border-box; font-family: "Josefin Sans"; font-size: 23.76px; letter-spacing: 1px; margin-bottom: 15px; padding: 0px; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZqS9Mt9wRtWjuDIicpAmgRdAtXqiVXeeGTc6i9B1RIbyqV5VnulQYTyqqRxfR8eCKb7EmMr2Sv1CfIzS-VIUBCmVTcL7GoUro3yQPQIA0qoPOrfe90ohlC2z-yFMph2PC5ACLYu-pURY/s1600/dining-table2.jpg" style="letter-spacing: normal; margin-left: 1em; margin-right: 1em; text-align: center; text-decoration-line: none; text-decoration: none;"><span style="color: #444444;"><img border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZqS9Mt9wRtWjuDIicpAmgRdAtXqiVXeeGTc6i9B1RIbyqV5VnulQYTyqqRxfR8eCKb7EmMr2Sv1CfIzS-VIUBCmVTcL7GoUro3yQPQIA0qoPOrfe90ohlC2z-yFMph2PC5ACLYu-pURY/s640/dining-table2.jpg" style="border: none; position: relative;" width="640" /></span></a></div><div style="background-color: white; box-sizing: border-box; font-family: "Josefin Sans"; font-size: 23.76px; letter-spacing: 1px; margin-bottom: 15px; padding: 0px; text-align: left;"><span style="color: #444444; font-family: inherit;">2.] SCRAPE</span></div><div style="background-color: white; box-sizing: border-box; font-family: "Josefin Sans"; font-size: 23.76px; letter-spacing: 1px; margin-bottom: 15px; padding: 0px; text-align: left;"><span style="color: #444444; font-family: inherit;">When the stripper turns white, it's ready to be scraper off. Remove the bags and scrape as much of the mixture off, as you can. You'll want to try and get down ti the raw wood if you can. But being careful not to scrape or damage the wood itself. </span></div><div style="background-color: white; box-sizing: border-box; font-family: "Josefin Sans"; font-size: 23.76px; letter-spacing: 1px; margin-bottom: 15px; padding: 0px; text-align: left;"><span style="color: #444444; font-family: inherit;">3.] CLEAN</span></div><div style="background-color: white; box-sizing: border-box; font-family: "Josefin Sans"; font-size: 23.76px; letter-spacing: 1px; margin-bottom: 15px; padding: 0px; text-align: left;"><span style="color: #444444; font-family: inherit;">You will want to wipe the table down with mineral spirits and a rag to remove any existing residue. This should remove any sticky residue from the tabletop. </span></div><div style="background-color: white; box-sizing: border-box; font-family: "Josefin Sans"; font-size: 23.76px; letter-spacing: 1px; margin-bottom: 15px; padding: 0px; text-align: left;"><div style="box-sizing: border-box; margin-bottom: 15px; padding: 0px;"><span style="color: #444444; font-family: inherit;">4.] SAND</span></div><div style="box-sizing: border-box; margin-bottom: 15px; padding: 0px;"><span style="color: #444444; font-family: inherit;">Here's the labor portion. You want to use a palm sander and 80 grit sandpaper to make sure the wood is completely down to raw. You can see in this video what I mean.</span></div><div style="box-sizing: border-box; margin-bottom: 15px; padding: 0px;"><div style="box-sizing: border-box; margin-bottom: 15px; padding: 0px;"><span style="color: #444444;">5.] STAIN</span></div><div style="box-sizing: border-box; caret-color: rgb(51, 51, 51); margin-bottom: 15px; padding: 0px;"><span style="color: #444444;"><span>Weatherwood released a new stain that can turn oak into a beautiful driftwood gray, called </span><a href="http://weatherwoodstains.com/light-oaking-reactive-stain.html" style="text-decoration-line: none; text-decoration: none;" target="_blank">Light Oaking.</a><span> This product can work on any wood, so it's incredibly easy to use.</span><br /><br /></span><div class="separator" style="clear: both; font-size: 23.76px; text-align: center;"><span style="color: #444444;"><iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/AsRmk5s5qi8/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/AsRmk5s5qi8?feature=player_embedded" width="320"></iframe></span></div><div class="separator" style="clear: both; font-size: 23.76px; text-align: center;"><span style="color: #444444;"><br /></span></div><div class="separator" style="clear: both; font-size: 23.76px; text-align: center;"><div style="box-sizing: border-box; margin-bottom: 15px; padding: 0px; text-align: justify;"><span style="color: #444444;">6.] LIGHTEN</span></div><div style="box-sizing: border-box; margin-bottom: 15px; padding: 0px; text-align: justify;"><span style="color: #444444; font-family: inherit;">If you want to lighten the look, you can add a coat of<a href="http://weatherwoodstains.com/white-maintenance-oil.html" style="text-decoration-line: none; text-decoration: none;" target="_blank"> White Maintenance Oil.</a> It adds the look of patina and is just generally gorgeous. Simply brush or wipe onto wood, allow to sit 3-7 minutes. Then wipe off with a clean cloth. Or you can watch the video above. </span></div><div style="box-sizing: border-box; margin-bottom: 15px; padding: 0px; text-align: justify;"><span style="letter-spacing: normal;"><span style="color: #444444; font-family: inherit;">See how pretty and soft the white maintenance oil is? It's much more subtle than a paint product and really just makes the wood look sun-kissed.</span></span></div></div></div></div></div></div>
</div><div style="text-align: left;" trbidi="on"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMv0sJIBXFDGD4ROW_75e8y8iUjL85JUlVVv3w2uNiOid6hoLpVq7yngcH0j7iSpxcJaJ8L0lR6IhYJ5-CygUQOSroq9pQIPMmCTLHG055DAaCvf-tnsYE_8CrzLqZ8OTGn_P5wz7PLusy/s1600/IMG_4049.JPG" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="1080" data-original-width="1080" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMv0sJIBXFDGD4ROW_75e8y8iUjL85JUlVVv3w2uNiOid6hoLpVq7yngcH0j7iSpxcJaJ8L0lR6IhYJ5-CygUQOSroq9pQIPMmCTLHG055DAaCvf-tnsYE_8CrzLqZ8OTGn_P5wz7PLusy/w640-h640/IMG_4049.JPG" width="640" /></a><span style="color: #444444;"></span></div><div dir="ltr" style="text-align: left;" trbidi="on"><br /></div><div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><span style="clear: left; color: #444444; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjbcjnC3OD4CWvOWxfVhSzo4xatBEXWFPfrvUtqOjP18bq3VK25EaP7h-iDD3kPm6jTSgmo9GG272hKOaJ0GdG3OlOvsdQ5DMj0hv-yjGJl3-SCFJ4uktYk6pzi7XVaMlMvKE6zWcBWVgpP/w640-h640/IMG_4051.JPG" width="640" /></span></div></div><div dir="ltr" style="text-align: left;" trbidi="on"><div class="separator" style="clear: both; text-align: center;"><span style="color: #444444;"><br /></span></div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="caret-color: rgb(51, 51, 51); clear: both; font-family: "Josefin Sans"; font-size: 23.76px; text-align: justify;"><span style="color: #444444;">For additional project looking to achieve the Restoration Hardware look, you can search our archives for tons of inpiration or check out this popular post below!</span></div><div class="separator" style="caret-color: rgb(51, 51, 51); clear: both; font-family: "Josefin Sans"; font-size: 23.76px;"><span style="color: #444444;"><br /></span></div><div class="separator" style="caret-color: rgb(51, 51, 51); clear: both; font-family: "Josefin Sans"; font-size: 23.76px;"><span style="background-color: white; color: #444444; font-family: Kranky;"><span style="text-decoration-color: initial; text-decoration-style: initial; text-decoration-thickness: initial;"><a href="http://www.fromgardners2bergers.com/2017/02/diy-rh-reclaimed-gray-oak-table.html">DIY RH Reclaimed Gray Oak Table</a></span></span></div><div style="caret-color: rgb(51, 51, 51); font-family: "Josefin Sans"; font-size: 23.76px; text-align: left;"><span style="color: #444444;"><br /></span></div><div class="separator" style="caret-color: rgb(51, 51, 51); clear: both; font-family: "Josefin Sans"; font-size: 23.76px;"><a href="http://www.fromgardners2bergers.com/2017/02/diy-rh-reclaimed-gray-oak-table.html" style="text-decoration: none;" target="_blank"><span style="color: #444444;"><img alt="http://www.fromgardners2bergers.com/2017/02/diy-rh-reclaimed-gray-oak-table.html" border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg_4B0wQHtoL3-QnizfaktDzvTRpF20xMQlBV-P02Kq99ZHCzb_ucc-uf83bUYsZ4-k3wNHdryXFES2-NlePTaKPWDbJXrMcokA67LnBDeSfgAdrbnk_U0kUxbGYCfJMIkvEyuS4bek7hs/w640-h640/DIY+RH+Reclaimed+Gray+Oak+Table+fg2b.jpg" style="border: none; position: relative;" title="http://www.fromgardners2bergers.com/2017/02/diy-rh-reclaimed-gray-oak-table.html" width="640" /></span></a></div><div class="separator" style="caret-color: rgb(51, 51, 51); clear: both; font-family: "Josefin Sans"; font-size: 23.76px;"><span style="color: #444444;"><br /></span></div><div class="separator" style="caret-color: rgb(51, 51, 51); clear: both; font-family: "Josefin Sans"; font-size: 23.76px;"><span style="color: #444444;">I've also got a paint update for you guys! We are selecting our final shades for our <a href="https://thefurniturepaint.com/" target="_blank">The Furniture Paint launch</a>, so keep your fingers crossed for me! xoxo</span></div><div class="separator" style="caret-color: rgb(51, 51, 51); clear: both; font-family: "Josefin Sans"; font-size: 23.76px;"><span style="color: #444444;"><br /></span></div><div class="separator" style="background-color: white; caret-color: rgb(51, 51, 51); clear: both; font-family: "Josefin Sans"; font-size: 23.76px;"><a href="http://www.bloglovin.com/en/blog/2686155" style="margin-left: 1em; margin-right: 1em; text-decoration-line: none; text-decoration: none;" title="Follow from GARDNERS to BERGERS on Bloglovin"><span style="color: #444444;"><img alt="Follow on Bloglovin" border="0" src="https://blogger.googleusercontent.com/img/proxy/AVvXsEiTmJOsi7sU_orb4dl5gNESxVhF7ZdDVF-Jf0IlKVwFNPyokHfBEydkpF37fHPzd9Y1TYMoPDWCKT6TU2nIhrjbl7LpfjtLb3EVvlnEcthnL_9AiEpCdeCMARqikWCHAxhPF0P3mVaQLGU1A5S1kZZPWK4Lg8pEQU6gXpfRpw=s0-d" style="border: none; position: relative;" /></span></a></div><div class="separator" style="caret-color: rgb(51, 51, 51); clear: both; font-family: "Josefin Sans"; font-size: 23.76px;"><span style="color: #444444;"><br style="background-color: white; font-size: 23.76px; text-align: left;" /></span></div><div class="separator" style="background-color: white; caret-color: rgb(51, 51, 51); clear: both; font-family: "Josefin Sans"; font-size: 23.76px;"><a href="http://s1123.photobucket.com/user/becca_berger/media/signature7-2.jpg.html" style="margin-left: 1em; margin-right: 1em; text-decoration-line: none; text-decoration: none;" target="_blank"><span style="color: #444444;"><img alt="photo signature7-2.jpg" border="0" src="https://blogger.googleusercontent.com/img/proxy/AVvXsEj-oum1tSLor3U756nl81sW1Rqxa6M0DpwOEzBR_fLuYj5N2QzqD0bkyxi-Q67AJH6olYclDVuadZHJaJRIp0ANedmQLZWyIsK_5X71110TFBVNyIzBksDhpLwYmx61ESOYovvVepvVplSAJanm5XHnD6cfpinKLgLrSJZmF4jxIQRSq7X3gA=s0-d" style="border: none; position: relative;" /></span></a></div></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2940775268714910845.post-88488264752201471052023-07-11T13:20:00.003-06:002024-03-03T00:03:02.433-07:00Short Film: St. Agatha, Martyr<div dir="ltr" style="text-align: left;" trbidi="on">
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</div><div dir="ltr" style="text-align: left;" trbidi="on"><div class="MsoNormal" style="line-height: 32px; margin: 0in 0in 0.0001pt; text-align: left; text-indent: 0.5in;"><div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="371" src="https://www.youtube.com/embed/PoFDEflgDWs" width="649" youtube-src-id="PoFDEflgDWs"></iframe></div><div class="separator" style="clear: both; text-align: center;"><span style="font-family: inherit; text-align: left; text-indent: 0.5in;"><br /></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: inherit; text-align: left; text-indent: 0.5in;">“I will not sacrifice,” are the words a 22-year-old Christian girl used, to defy ancient Rome.</span><span style="font-family: inherit; text-align: justify; text-indent: 0.5in;"><span> </span>When Agatha refused to sacrifice to Rome’s pagan gods and prove her loyalty to the empire, she was raped, tortured, and killed for her new faith. This is </span><a href="https://www.fromgardners2bergers.com/2018/12/ombre-cedar-dresser-using-stain.html" style="font-family: inherit; text-align: justify; text-indent: 0px;" target="_blank">Agatha of Sicily</a><span style="font-family: inherit; text-align: justify; text-indent: 0.5in;"> A noble woman whose legacy lives on today. </span></div><div class="separator" style="clear: both; text-align: center;"><div dir="ltr" style="text-align: left;" trbidi="on"><div class="MsoNormal" style="line-height: 32px; margin: 0in 0in 0.0001pt; text-indent: 0.5in;"><div style="text-align: justify;"><span style="font-family: inherit;">I first learned about Saint Agatha on a tour of a live volcano, Mount Etna, situated one hour north of Catania, Sicily. The tour guide stopped at a tiny chapel to explain how lava flow once threatened a nearby town. A priest brought Agatha’s shawl to the lava and plead with heaven to stop the lava flow. It worked, and as a result, the town built this chapel to honor their protector, Saint Agatha. <o:p></o:p></span></div><div style="text-align: justify;"><span style="font-family: inherit;"><br /></span></div></div></div><div dir="ltr" style="text-align: left;" trbidi="on"><div class="MsoNormal" style="line-height: 32px; margin: 0in 0in 0.0001pt; text-indent: 0.5in;"><div style="text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhu6iChsyqXFSV4YVV-2OaY8OLSOPGoKicr6vxiCeZJvU7CPnLNuDW4rFvrRloW2nvy_lnKiop7HzVmUCjeorqZDg2qtUAJA8mtJz19Qb0epaQRsNP_-BHHMyBnfGQzMvOPDy6ZiCg7BfdQ/s1600/fullsizeoutput_a462.jpeg" style="margin-left: 1em; margin-right: 1em; text-indent: 0.5in;"><img border="0" data-original-height="1200" data-original-width="1600" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhu6iChsyqXFSV4YVV-2OaY8OLSOPGoKicr6vxiCeZJvU7CPnLNuDW4rFvrRloW2nvy_lnKiop7HzVmUCjeorqZDg2qtUAJA8mtJz19Qb0epaQRsNP_-BHHMyBnfGQzMvOPDy6ZiCg7BfdQ/w640-h480/fullsizeoutput_a462.jpeg" width="640" /></a></div></div></div></div><div dir="ltr" style="text-align: left;" trbidi="on"><div class="MsoNormal" style="line-height: 32px; margin: 0in 0in 0.0001pt; text-indent: 0.5in;"><div style="text-align: justify;"><span style="font-family: inherit;"><div><span style="font-family: inherit;"><br /></span></div><span> </span>A few years later, a new eruption threatened the church. The Priest promised people that nothing would happen to the village. They were under Saint Agatha’s protection. The lava literally pressed up against the wall of the little church, cracked it, but did not go any further. The Priest’s words held true. </span><span style="font-family: inherit; text-align: center; text-indent: 0.5in;">I couldn’t help but ask myself, “who was Saint Agatha? What was her story? What does it mean to be a Saint?” What I learned shocked and inspired me. So, </span><a href="https://www.fromgardners2bergers.com/2019/11/shooting-in-short-film-in-agrigento.html" style="font-family: inherit; text-align: center; text-indent: 0.5in;" target="_blank">I shot a short in Italy.</a><span style="font-family: inherit; text-align: center; text-indent: 0.5in;"> </span><span style="font-family: inherit; text-align: center; text-indent: 0.5in;">This is her story: </span><a href="https://youtu.be/PoFDEflgDWs" style="text-align: center; text-indent: 0px;" target="_blank"><span style="font-family: inherit;"><span style="text-align: left;">St Agatha #Martyr</span></span>.</a></div><div style="text-align: justify;"><div style="text-align: center;"><span style="font-family: inherit; text-indent: 0.5in;"><br /></span></div><div style="text-align: center;"><span style="font-family: inherit; text-indent: 0.5in;"><a href="https://youtu.be/PoFDEflgDWs" style="margin-left: 1em; margin-right: 1em; text-indent: 0.5in;"><img border="0" data-original-height="1200" data-original-width="1106" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjK6ERinUvhk1kW0Za0SuVpU1tzP9z86PGwHhfhNt1DmmjhGZsUOHe9zYiIpbaDgZdF9s2vz2PueD7sgJn0TebT16YiDINdAzAeAC631DEFYNcZvBiEmoZ2yaicFGZJrivXXjlR4d_kHZnR/w590-h640/Agatha+of+Sicily+Martry+Movie.jpg" width="590" /></a></span></div></div></div></div></div></div>
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<span style="font-family: inherit;">Zachary Lovelady</span></div><div style="text-align: center;"></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2940775268714910845.post-28703584973858726552023-01-13T14:00:00.001-07:002024-03-01T22:50:40.273-07:00Family Life Centers Around a Great RH Style Table & Baby Angel Art, Florence<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYJWPRZSbTcrOh9zIClZ7NF24LcP8lVjHGLwrK1TmgSWSBRNt4m2V9PLI6fU84DmZPITcuCvBTW1GJZpacNsjmKJJVaJXi9pFOoW1p_Xi3ogDje8SNbq745opYCz57ql6-orv99K8yvU8M/s1600/fullsizeoutput_233c.jpeg" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: inherit;"><img border="0" data-original-height="794" data-original-width="1242" height="408" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiYJWPRZSbTcrOh9zIClZ7NF24LcP8lVjHGLwrK1TmgSWSBRNt4m2V9PLI6fU84DmZPITcuCvBTW1GJZpacNsjmKJJVaJXi9pFOoW1p_Xi3ogDje8SNbq745opYCz57ql6-orv99K8yvU8M/s640/fullsizeoutput_233c.jpeg" width="640" /></span></a></div>
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<span style="font-family: inherit;"><span style="background-color: white; color: #1c1e21; text-align: left;">All the baby angels!! In Italy, these angels are called Putti. </span><span class="_5mfr" style="color: #1c1e21; margin: 0px 1px; text-align: left;"><span class="_6qdm" color="transparent" style="background-image: url("https://static.xx.fbcdn.net/images/emoji.php/v9/t32/2/16/1f47c_1f3fb.png"); background-repeat: no-repeat; background-size: contain; display: inline-block; height: 16px; text-shadow: none; vertical-align: text-bottom; width: 16px;">👼🏻</span></span><span style="background-color: white; color: #1c1e21; text-align: left;"> </span><span class="_5mfr" style="color: #1c1e21; margin: 0px 1px; text-align: left;"><span class="_6qdm" color="transparent" style="background-image: url("https://static.xx.fbcdn.net/images/emoji.php/v9/t32/2/16/1f47c_1f3fb.png"); background-repeat: no-repeat; background-size: contain; display: inline-block; height: 16px; text-shadow: none; vertical-align: text-bottom; width: 16px;">👼🏻</span></span><span style="background-color: white; color: #1c1e21; text-align: left;"> </span><span class="_5mfr" style="color: #1c1e21; margin: 0px 1px; text-align: left;"><span class="_6qdm" color="transparent" style="background-image: url("https://static.xx.fbcdn.net/images/emoji.php/v9/t32/2/16/1f47c_1f3fb.png"); background-repeat: no-repeat; background-size: contain; display: inline-block; height: 16px; text-shadow: none; vertical-align: text-bottom; width: 16px;">👼🏻</span></span><span style="background-color: white; color: #1c1e21; text-align: left;"> The ones I shared in the below post are all from larger portraits in the Uffizi - found in Florence, Italy. I love the ones with colored wings. I hope you will friend me on Facebook, so I can see what you like to do, too! </span></span></div>
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<span style="font-family: inherit;"><iframe allow="encrypted-media" allowtransparency="true" frameborder="0" height="605" scrolling="no" src="https://www.facebook.com/plugins/post.php?href=https%3A%2F%2Fwww.facebook.com%2Frebecca.berger.14%2Fposts%2F10218903591756397&width=500" style="border: none; overflow: hidden;" width="500"></iframe><br /></span></div>
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<span style="font-family: inherit;">This project is so heartwarming. The kitchen in the center of the home today and this one is no exception! Let's see how to get the look of their gorgeous table!</span><br />
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Materials</span></h4>
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<li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;"><span style="font-family: inherit;">Alder Table </span></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;"><span style="font-family: inherit;">Palm Sander</span></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;"><span style="font-family: inherit;">80 grit sandpaper</span></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;"><a href="http://www.weatherwoodstains.com/reclamation-reactive-stain.html" style="color: #57536c; text-decoration: none;" target="_blank"><span style="font-family: inherit;">Weatherwood's Reclamation Stain</span></a></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;"><a href="http://www.weatherwoodstains.com/white-maintenance-oil.html" style="color: #57536c; text-decoration: none;" target="_blank"><span style="font-family: inherit;">Weatherwood's White Maintenance Oil</span></a></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;"><a href="http://weatherwoodstains.com/polyurethane-topcoat.html#" target="_blank"><span style="font-family: inherit;">Polyurethane Topcoat- Flat</span></a></li>
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Directions</span></h4>
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<span style="font-family: inherit;">1.] SAND</span></div>
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<span style="font-family: inherit;">For this project we used alder, if you're using a different species check out this <a href="http://weatherwoodstains.com/colors-chart.html" target="_blank">color chart for weathered wood options: Color Chart. </a>Sand the boards and with 80 grit sandpaper and now they're ready for you to apply stain. </span></div>
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<span style="font-family: inherit;">2.] STAIN</span></div>
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<span style="font-family: inherit;">If you want a pure gray, you should use <a href="http://www.weatherwoodstains.com/reclamation-reactive-stain.html" style="color: #57536c; text-decoration: none;" target="_blank">Reclamation</a>, if you want a gray with brown in it, use <a href="http://www.weatherwoodstains.com/salvage-reactive-stain.html" style="color: #57536c; text-decoration: none;" target="_blank">Salvage</a>. Using a wide brush or sponge brush, apply heavy coat of stain. Like in the above video, the wood will absorb the stain as it dries. The color will change from raw wood to stained. </span></div>
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<span style="font-family: inherit;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuO9pInUgEMXfRG0ye2H49MbqoXzfiZww5wR63b-V0P6DQYecdJwnTf6bWUC915vvqIzcb25tXaobWHR4uswf6tpRxWuY-F-VazguoEfOJNLpgtNAMnXyPu7F_gcQFzEKMTQBnNhz9-qZx/s1600/fullsizeoutput_215a.jpeg" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="1240" data-original-width="1242" height="638" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhuO9pInUgEMXfRG0ye2H49MbqoXzfiZww5wR63b-V0P6DQYecdJwnTf6bWUC915vvqIzcb25tXaobWHR4uswf6tpRxWuY-F-VazguoEfOJNLpgtNAMnXyPu7F_gcQFzEKMTQBnNhz9-qZx/s640/fullsizeoutput_215a.jpeg" width="640" /></a></span></div>
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<span style="background-color: white; font-family: inherit;">3.] LIGHTEN</span></div>
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<span style="font-family: inherit;"><span style="background-color: white;">To lighten the wood, use </span><a href="http://www.weatherwoodstains.com/white-maintenance-oil.html" style="color: #57536c; text-decoration: none;" target="_blank">White Maintenance Oil Topcoat</a><span style="background-color: white;">. This will lock in that light driftwood look and protect the wood. It's a wipe on and wipe off application. Use a brush or rag to apply and a clean rag to immediately take it back off the wood. The longer it stays on the wood, the whiter the wood will get.</span></span></div>
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<span style="font-family: inherit;">4.] PROTECT</span></div>
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<span style="font-family: inherit;"><span style="caret-color: rgb(51, 51, 51); color: #333333; font-family: "josefin sans";">To seal the wood, use </span><a href="https://www.weatherwoodstains.com/polyurethane-topcoat.html#" style="color: #57536c; text-decoration: none;" target="_blank">Weatherwood Polyurethane</a><span style="caret-color: rgb(51, 51, 51); color: #333333; font-family: "josefin sans";">. This will lock in that light driftwood look and protect the wood. Just brush on 2-3 coats. </span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3RnriJ-GUyaWW8Ybz5U8jy9Fg71GFuEPJebTDo8Cf1k5uaa3l62RHElwSlObHZXaKQ4k1zdtyiLE0eKub7juT_J5Htn4VTxMA5JArS-T-SVboWSQ7cXWBfuxItkKGKmOm1iXlGo252nLa/s1600/fullsizeoutput_233f.jpeg" style="margin-left: 1em; margin-right: 1em;"><span style="font-family: inherit;"><img border="0" data-original-height="778" data-original-width="1242" height="400" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg3RnriJ-GUyaWW8Ybz5U8jy9Fg71GFuEPJebTDo8Cf1k5uaa3l62RHElwSlObHZXaKQ4k1zdtyiLE0eKub7juT_J5Htn4VTxMA5JArS-T-SVboWSQ7cXWBfuxItkKGKmOm1iXlGo252nLa/s640/fullsizeoutput_233f.jpeg" width="640" /></span></a></div>
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<span style="font-family: inherit; text-align: left;">You can save 10% on Weatherwood products, like you saw here, with code WELCOME10. </span></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2940775268714910845.post-17856607423757462082022-10-25T15:00:00.001-06:002024-03-04T12:19:27.157-07:00Getting Restoration Hardware's Weathered Grey Oak<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaa2wS-WaE1e52XZsVExGVcjFoNHDFA5q8gGXPMX7c694oPlYD_YcJryhfl5yHonYn8nNGSM82eOgfxjuxgAC5XqxApq_y0ddGScGaPdhkGmvGXI60xJ2DoTbTcX9raTiTFiukqLA-FGiu/s1600/18BED48F-18DA-4983-A9FD-F4501F2F9157.jpg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1440" data-original-width="1440" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgaa2wS-WaE1e52XZsVExGVcjFoNHDFA5q8gGXPMX7c694oPlYD_YcJryhfl5yHonYn8nNGSM82eOgfxjuxgAC5XqxApq_y0ddGScGaPdhkGmvGXI60xJ2DoTbTcX9raTiTFiukqLA-FGiu/s640/18BED48F-18DA-4983-A9FD-F4501F2F9157.jpg" width="640" /></a></div>
If you love Restoration Hardware's color as much as I do, this project is for YOU. The below image is from their catalog, it's <a href="https://www.restorationhardware.com/catalog/category/products.jsp?categoryId=cat6120282" target="_blank">Restoration Hardware's Reclaimed Grey Oak</a>. The color is completely perfect and now's it's also easy to achieve!<br />
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<a href="https://www.restorationhardware.com/catalog/category/products.jsp?categoryId=cat6120282" target="_blank"><img alt="Restoration Hardware" border="0" data-original-height="342" data-original-width="696" height="314" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUZpN5749XsLWNFXIBVeDrairY3u_Mb9ks34LWeawEtYgL3MAaafLqXhUhd-BrDtqkWDAOA-NJH57_i1KNU1eA88_FBhMtC7TYfRFMH9GwjGTLsqcg-xEhJ5NHZSUG2KM3ZaRBdVRPiWfC/s640/cat6120282.jpeg" width="640" /></a></div>
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<span style="font-family: inherit;">MATERIALS</span></h4>
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<li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: inherit;">Raw Wood, this is White Oak</span></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: inherit;">Sand Paper- 80, 120, and 220 grits</span></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: inherit;">Palm Sander</span></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><a href="https://www.weatherwoodstains.com/restoration-reactive-stain.html" style="color: #57536c; text-decoration-line: none; text-decoration: none;" target="_blank">Weatherwood Restoration Stain</a> (save 10% with code: WELCOME10)</li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: inherit;"><a href="https://www.weatherwoodstains.com/varnish-topcoats.html" style="color: #57536c; text-decoration-line: none; text-decoration: none;" target="_blank">Weatherwood Satin Varnish</a></span></li>
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<span style="font-family: inherit;">1] SAND</span></div>
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<span style="font-family: inherit;">To achieve this look, start with a raw wood surface.</span></div>
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<span style="font-family: inherit;">The wood must be sanded, you can have it sent through a large sanding machine at the mill or you can sand it really well with a hand sander. You should start with 80 grit and then 120 grit. (You can do a finish sand at the end, at 220 or above.)</span></div>
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<span style="font-family: inherit;">2] STAIN</span></div>
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<span style="font-family: inherit;">Applying the <a href="https://www.weatherwoodstains.com/restoration-reactive-stain.html" style="color: #57536c; text-decoration-line: none; text-decoration: none;" target="_blank">Restoration stain</a> is like a piece of cake, read "even easier than typical stains." </span><br />
<span style="font-family: inherit; line-height: 33.264px;">Using a large brush and drench the wood with stain. (See above video, also shown on oak.) Let the wood air dry for 60 minutes.</span></div>
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<span style="font-family: inherit; line-height: 33.264px;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBtJPCGRbA8UCqOZFfp7mKmyTcOc7mroc33T29MLUGn9OaMPX2_noygFjTc6gPIDNBs6vZU0DCe6Bci5W2EDx12Y-b3_8N9xZXKl-kcePOYtWaFx_-qlGkw4Cfl9yEA8mAeuLIyjxbadl6/s1600/CA4BE23B-7038-46CA-9C52-21B2EA2BB09E.jpg" style="font-family: -webkit-standard; margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="1439" data-original-width="1440" height="638" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjBtJPCGRbA8UCqOZFfp7mKmyTcOc7mroc33T29MLUGn9OaMPX2_noygFjTc6gPIDNBs6vZU0DCe6Bci5W2EDx12Y-b3_8N9xZXKl-kcePOYtWaFx_-qlGkw4Cfl9yEA8mAeuLIyjxbadl6/s640/CA4BE23B-7038-46CA-9C52-21B2EA2BB09E.jpg" width="640" /></a></span></div>
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<span style="font-family: inherit; line-height: 33.264px;">3.] SEAL</span></div>
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<span style="font-family: inherit; line-height: 33.264px;">If your project is on a high traffic or water area, you will want to let seal with 2-3 coats of Weatherwood Varnish, allowing 120 minutes between coats.</span></div>
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<span style="font-family: inherit;"><span style="background-color: white; text-align: center;">Didn't the color turn out dreamy? The process could not be easier. Do not forget readers save 10% with code: WELCOME10. If you have any questions, leave'm in the comments below and I will see </span>you tomorrow at the party!</span></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2940775268714910845.post-88783709907469621682022-02-24T20:48:00.009-07:002024-03-04T12:23:24.829-07:00Digital Frontier: The New Land Rush!<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: inherit; margin-left: 1em; margin-right: 1em; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIfCS75mzpd_Dh_A5BWAIeWBoKmS7dk1HFJ4MA3_G0AvAHqZPjn6kEs-gyqLOzw1maZ7VIRItZTuvYLzFnFsf83HQ6usQj8ZLqI0B3KLs7SucsOqOX7SZQR6Q5KiQXHAMqc3bMooMjPo8z/s1600/Screen-Shot-2019-11-19-at-13.31.06.png" style="margin-left: 1em; margin-right: 1em; text-align: left;"><img alt="The Digital Land Rush - Zachary Lovelady" border="0" data-original-height="615" data-original-width="993" height="396" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjIfCS75mzpd_Dh_A5BWAIeWBoKmS7dk1HFJ4MA3_G0AvAHqZPjn6kEs-gyqLOzw1maZ7VIRItZTuvYLzFnFsf83HQ6usQj8ZLqI0B3KLs7SucsOqOX7SZQR6Q5KiQXHAMqc3bMooMjPo8z/s640/Screen-Shot-2019-11-19-at-13.31.06.png" title="The Digital Land Rush - Zachary Lovelady" width="640" /></a></span></div>
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<span style="font-family: inherit;"><span style="text-align: start;">To digitize or not…Is that the question? COVID is shaking things up in the retail world. This year, digital startups may look like frantic Irish immigrants planting their stakes in the e-commerce land grab. Like Tom Cruise in <i>Far and Away</i>, companies will be expanding market share. </span><span style="text-align: start;"></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span><span style="font-family: inherit; text-align: start;"><br /></span></span></div>
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<span><span style="font-family: inherit; text-align: start;"></span></span></div>
<div class="separator" style="clear: both; text-align: justify;"><div class="separator" style="clear: both; text-align: center;"><span style="font-family: inherit;"><br /></span></div></div>
<div class="separator" style="clear: both; text-align: center;"><span style="font-family: inherit;"><span><span style="font-family: inherit;"><iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/GTSBksTfAJs/0.jpg" frameborder="0" height="532" src="https://www.youtube.com/embed/GTSBksTfAJs?feature=player_embedded" width="640"></iframe></span></span></span></div><div class="separator" style="clear: both; text-align: justify;"><br /></div><div class="separator" style="clear: both; text-align: justify;">Who can enter? Really anyone! Meet one competitor in the e-commerce coatings race, Becca Berger. MBA turned entrepreneur extraordinaire. This Silicon Valley CleanTech inventor owns a company called <a href="https://www.weatherwashcoatings.com/" style="color: #954f72; font-family: inherit;">WeatherWash Coatings</a><span style="font-family: inherit;">, an earth-friendly reactive stain that turns raw wood into barnwood by using tannic acid inside the lumber to achieve a specific color. Her product has no VOC’s. She invented the most cleanest product on the market. If you check </span><a href="https://www.homedepot.com/s/weatherwash%2520aging%2520stain?NCNI-5" style="color: #954f72; font-family: inherit;">Home Depot online, her reviews are 4-5 stars.</a><span style="font-family: inherit;"> Recently her product launched through </span><a href="https://www.walmart.com/search?q=weatherwash&typeahead=weatherwash" style="color: #954f72; font-family: inherit;">Walmart online</a><span style="font-family: inherit;">, and from day one sold as much as ten brick and mortar stores. How is that possible? </span></div>
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<span style="font-family: inherit;">Rebecca has a strong foothold on <a href="https://www.instagram.com/weatherwash/" style="color: #954f72;">Instagram with 28,000 followers.</a> Type “wood stain” on Instagram’s search, and she’s often ranked #1. She has over <a href="http://facebook.com/weatherwashcoatings" style="color: #954f72;">17,000 followers on Facebook</a>. An impressive portfolio. Support videos. Chat support. Phone support. A blog. An app and an algorithm. She doesn’t even have a brick and mortar store. She doesn’t want or need a storefront. 100% of her sales are e-commerce. She started with stains because it’s niche, and the most significant competitor, Minwax, lost distribution with Home Depot after Sherwin Williams acquired the lagging brand for an eye-popping $11.3B. <o:p></o:p></span></div>
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<span style="font-family: inherit;"> <o:p></o:p></span></div>
<div class="MsoNormal" style="margin: 0in;"><div class="separator" style="clear: both; text-align: center;"><span style="font-family: inherit;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfyiQe8HVa7-J0sph7WzurhyphenhyphenCfF83jXjp63WNZWSvLsiBHKlU_-mI3Ik86ylGA3l29mpNgC7539ELtWxqHG1oF2IYyLyEjuxP8KeN72-V1r6Sjv09Wk9rbAdHNBdCPRvMmMNJ86-kj7G7y/s2000/2000px-TheHomeDepot.svg.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="2000" data-original-width="2000" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjfyiQe8HVa7-J0sph7WzurhyphenhyphenCfF83jXjp63WNZWSvLsiBHKlU_-mI3Ik86ylGA3l29mpNgC7539ELtWxqHG1oF2IYyLyEjuxP8KeN72-V1r6Sjv09Wk9rbAdHNBdCPRvMmMNJ86-kj7G7y/w320-h320/2000px-TheHomeDepot.svg.png" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuoC2pM66pI5CO6_E_0yQUI9hGrHeLg642pq-OPvp9NIL7YJf0otZE3nI6w2R8srLgkqEjwpyB1Eauj314rtp8XNBbZDjpO462jvooV6ygByVpYYSsQ5JH6-mxraGIRv-pJMhiRF8MeIYr/s860/walamart+logo.png" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="738" data-original-width="860" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjuoC2pM66pI5CO6_E_0yQUI9hGrHeLg642pq-OPvp9NIL7YJf0otZE3nI6w2R8srLgkqEjwpyB1Eauj314rtp8XNBbZDjpO462jvooV6ygByVpYYSsQ5JH6-mxraGIRv-pJMhiRF8MeIYr/w320-h275/walamart+logo.png" width="320" /></a></span></div>
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<span style="font-family: inherit;">The largest entrants in the digital market space race are undoubtedly Walmart and Home Depot; Walmart is the world’s largest economy. Depot is the world’s second-largest economy. Four years ago, in their 2017, 10-K report, Depot revealed they plan to compete with Amazon by spending $11B on “store, supply chain, digital experience, and people.” With that kind of funding, the retailer known as the eight-hundred-pound gorilla expects to be on equal footing with Amazon’s 1-click, 2-day order fulfillment by the end of 2020. Can Depot achieve the “flywheel of success” by buying success? Maybe? It should be duly noted that part of Bezo’s high growth strategy is attributable to acquisitions like Zappos, Petco, and Whole Foods. But Depot is not in acquisition mode, so most likely not.<o:p></o:p></span></div>
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<span style="font-family: inherit;">In 2001, Home Depot opened its online store. Nineteen years later, they are still nowhere near Amazon’s e-commerce platform. According to Depot’s 2019 10-K, their ambition is to be a “One Home Depot experience.” However, that vision is not clearly defined. What is clear is that Depot’s initial $5.4B investment in e-commerce is taking longer to recoup than expected. Why? There are many reasons, but one major obstacle is that 90% of developed software will not be utilized. Not to mention when the software is finally available, the hardware used to write the software is outdated. More software development questions will buzz around like murder hornets, “What is our hardware budget? What should we expect to pay for software development? How long will it take? Why isn’t it working? Can we outsource development?” Bezos has already answered ALL of these questions, and he did it about nineteen years ago. <o:p></o:p></span></div>
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<span style="font-family: inherit;">Bezos developed a sturdy platform from HTML source code to the back-end JavaScript. He also custom built the hardware so soundly, he is one of the few companies that survived the dot com bust. He then expanded Amazon by investing in more hardware and software. Bezos owns AWS and an undisclosed share in Google, meaning that large retailers relying on Google’s SEO or Amazon’s AWS services will compete with Amazon on Amazon’s hardware/software. The end game may be what happened to mom-and-pop bookshops, here today, gone tomorrow. <o:p></o:p></span></div>
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<span style="font-family: inherit;">Competition is also ramping up. E-commerce is a different game than retailers are used to playing. Historically, retailers had to battle for sales in newspapers, radio, and TV ads. Suppliers were never a threat. Each retailer competed on price, product, and availability. Now retailers could lose sales to suppliers. A cheetah gazelle relationship is developing between the two. So, who is the cheetah, retailers or suppliers? That’s hard to answer because suppliers like Sherwin Williams are building websites that sell directly to end consumers while simultaneously maintaining 4,106 brick and mortar stores. But they aren’t the only ones building websites. Inventors like Becca, mom-and-pop shops, Walmart, Depot, Sherwin, Ace, and Amazon all have websites. The cheetah is whoever gets to the Do-It-Yourself or Do-It-For-Me e-commerce consumer first, captures the gazelle, stakes their claim, expands their fences, and grows market share. <o:p></o:p></span></div>
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<span style="font-family: inherit;">Amazon will maintain a steady lead once it grows into hardware and paint because the e-commerce onboarding process for Depot and Lowes can take up to a year and costs suppliers several thousands of dollars, which means lots of suppliers won’t even make it to Depot/Lowe’s online e-commerce platform. Not only that, but Depot is marking suppliers’ products up 100% even though they aren’t shelving suppliers’ products, picking, packing, or shipping. The value seems to be the brand. Lowe’s onboarding process is equivalent to Depot’s. Sherwin doesn’t even have a process for onboarding suppliers. They have an email that they don’t reply to. Most of these overlooked suppliers will go straight to Amazon for no other reason than it only takes fifteen minutes for suppliers to onboard, giving Amazon a favorable lead. Of course, a faster cheetah i.e., inventor, could sprint to the lead by leveraging platforms like social media, a professional website, and leveraging relationships with established e-commerce brands. Still, these contenders are often acquired early on, so finishing the race becomes questionable. <o:p></o:p></span></div>
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<span style="font-family: inherit; text-indent: 0.5in;">In a nutshell, Mr. Bezos may have fired the first shot for the digital market space land grab, took his place on the start line, and quickly sprinted ahead of the competitors. Time will tell who captures the most valued digital spaces and carves out their claim. Will it be retail brands? Suppliers? Inventors? Mom & pop? or Amazon?</span></div>
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<span style="font-family: inherit;">Zack Lovelady</span></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2940775268714910845.post-42847265737826224802021-11-13T15:00:00.001-07:002024-03-04T12:30:29.636-07:00Achieving a White-Washed Farmhouse Look<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibhr0e4-MraaYwddHVugcFHv7FtFrd1h_DA7Zw1RaCikcXNJz7S85T60yiCFr2jZjtOE-1gUsWge_KNEb9T2b2y094WWgb30jGqdCZ-o9xYhrNL8d8lCylJK6RTT8JhOBoSimTMVgjj6F7/s1600/fullsizeoutput_2a49.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="904" data-original-width="1242" height="464" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEibhr0e4-MraaYwddHVugcFHv7FtFrd1h_DA7Zw1RaCikcXNJz7S85T60yiCFr2jZjtOE-1gUsWge_KNEb9T2b2y094WWgb30jGqdCZ-o9xYhrNL8d8lCylJK6RTT8JhOBoSimTMVgjj6F7/s640/fullsizeoutput_2a49.jpeg" width="640" /></a></div>
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I found this project to be super inspiring! Magically turning the most inexpensive douglas fir from Home Depot into an incredible farmhouse table, perfect for this show home or yours!</span></div>
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Materials</span></h4>
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<li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;"><span style="font-family: inherit;">Douglas Fir Table- raw wood</span></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;"><span style="font-family: inherit;">Sandpaper</span></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;"><span style="font-family: inherit;">Weatherwood's Stain- <a href="http://www.weatherwoodstains.com/salvage-reactive-stain.html" style="color: #57536c; text-decoration: none;" target="_blank">Salvage</a> for a light gray -<a href="https://www.weatherwoodstains.com/colors-chart.html" style="color: #57536c; text-decoration: none;" target="_blank"> More options</a></span></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;"><span style="font-family: inherit;">Weatherwood <a href="http://www.weatherwoodstains.com/white-maintenance-oil.html" style="color: #57536c; text-decoration-line: none; text-decoration: none;" target="_blank">Maintenance Oil WHITE</a></span></li>
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Directions</span></h4>
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1.] PREP</span></div>
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If you're looking to replicate this beautiful weathered look, you'll need to start with douglas fir. Our beams were rough sawn (textured) so they didn't need sanded. If your project is smooth wood, then give it a quick sand with 80 grit before staining.</span></div>
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<span style="font-family: inherit;"><span style="background-color: white;">Choose you wood stain color. This company went with Weatherwood'</span><span style="background-color: white;"> </span><a href="http://www.weatherwoodstains.com/reclamation-reactive-stain.html" style="color: #57536c; text-decoration-line: none; text-decoration: none;" target="_blank">S</a><span style="background-color: white;">avage</span><span style="background-color: white;"> </span><span style="background-color: white;">stain- that's the top option of the photo</span><span style="background-color: white;">.</span></span></div>
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3.] STAIN</span></div>
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<span style="background-color: white; font-family: inherit;">Stain wood using a large paint brush. You want to really drench the wood. That's all you have to do, just let the wood stain absorb into the wood. Douglas fir is very very sappy. Reactive wood stain will not react with sap, because there are no tannins in sap. That means, if you get any sap spots you'll need to re-sand those and then stain them again.</span></div>
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4.] WHITE WASH</span></div>
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The White Maintenance Oil + Salvage will give you a really cool look. It can be brushed or ragged on- here they applied it to the raised edges of the wood to create the look of patina</span><span style="font-family: "josefin sans";">.</span></div>
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Just brush on, allow to sit 5-10 minutes (longer for lighter shade) and then wipe back!</span></div>
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5.] PROTECT</span></div>
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Seal Weatherwood products with 2-3 coats of Weatherwood Varnish for superior protection. </span></div>
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<span style="background-color: white; font-family: "kranky";"><a href="http://www.fromgardners2bergers.com/2016/01/diy-restoration-hardware-burnt-oak.html" style="color: #57536c; text-decoration: none;" target="_blank">DIY Restoration Hardware Burnt Oak Driftwood Finish</a></span></h4><div><br /></div>
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<a href="http://www.fromgardners2bergers.com/2016/01/diy-restoration-hardware-burnt-oak.html" style="color: #df3d99; margin-left: 1em; margin-right: 1em;" target="_blank"><img border="0" height="295" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEghC1xY-qxbo6brxiriPzsTV4fLYrg6oCc0xhsUaWtijNaRhnt4xgVpKDowWR_cy4dOSGk9bxW5nhykp04TXx4TRb8Qs_9cZPiq8eQg4E2yQyaVALnmiqveKlT_u4ExUT8WK7E0UPgpNvk/s400/DIY+RH+Burnt+Oak+Finish+fg2b.jpg" style="border: none; position: relative;" width="400" /></a></div>
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<a href="http://www.fromgardners2bergers.com/2016/03/reclaimed-looking-douglas-fir-tables.html" style="color: #57536c; text-decoration: none;" target="_blank">Reclaimed [Looking] Douglas Fir Tables</a></center>
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<a href="http://www.fromgardners2bergers.com/2016/03/reclaimed-looking-douglas-fir-tables.html" style="color: #57536c; margin-left: 1em; margin-right: 1em; text-decoration: none;" target="_blank"><img border="0" height="395" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjmLFYhv-YVmOCWx_NhdWau_iZQfNWwpqklt2ce4kbtv2OT9es9cPjrVAPaj2kGUnPYnU-XhYeTfBTziiBip05Ie1ViVOonly0sxcOoQtLD5eROmk5PbGKajSTxQWPzcGb6VSDogu3eWeg/s400/DIY+Reclaim+D+Fir+Table+fg2b+.jpg" style="border: none; position: relative;" width="400" /></a></div>
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I hope you'll follow along on our awesome adventures abroad and of course more fantastic projects to come! Save 10% on Weatherwood products with code: WELCOME10.</div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2940775268714910845.post-72160158557812336582021-11-01T15:00:00.002-06:002024-03-04T12:33:37.485-07:00Wood & Steel Reclaimed Tables<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrDyR1f7mxIfHNgfNibd367gKET8rSuftpYvRM1JyikDOtMnUdMggX7MCzEa_V-no_MFdVxcVzVEHZm3viQz-bDl4ScYzD0QN_2FDWf4nylhYfyi9pagLA92WQhyw1Gb2Y_r8CxD2PAMS-/s1600/fullsizeoutput_2a0d.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1528" data-original-width="1238" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhrDyR1f7mxIfHNgfNibd367gKET8rSuftpYvRM1JyikDOtMnUdMggX7MCzEa_V-no_MFdVxcVzVEHZm3viQz-bDl4ScYzD0QN_2FDWf4nylhYfyi9pagLA92WQhyw1Gb2Y_r8CxD2PAMS-/s640/fullsizeoutput_2a0d.jpeg" width="518" /></a></div>
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Happy New Year's, friends! Last New Year'e Eve we were in a tiny town in Southern Italy called Broncaleone. We were the only people staying at the resort, since it's mostly a summer spot. So Zack and I danced in the moonlight on our rooftop terrace and rang in the holiday underneath a bright winter moon. It was romantic and unforgettable. This year we're excited to ring in the New Year in London! Have you been? What should we go see? </span></div>
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This week's project is everything industrial!</span></div>
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Materials</span></h4>
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<li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: inherit;">Douglas Fir (this is a must for this look.)</span></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><a href="http://www.weatherwoodstains.com/reclamation-reactive-stain.html" style="color: #57536c; text-decoration: none;" target="_blank"><span style="font-family: inherit;">Weatherwood Stains -Reclamation Stain</span></a></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><a href="http://www.weatherwoodstains.com/" style="color: #57536c; text-decoration: none;" target="_blank"><span style="font-family: inherit;">Weatherwood Stains - Varnish</span></a></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: inherit;">Large paint brushes</span></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: inherit;">60 & 80 grit sandpaper</span></li>
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Directions</span></h4>
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1] CONSTRUCT</span></div>
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To achieve this look, start with douglas fir that's been milled into a headboard. We hand selected some douglas fir and took it to our local mill. They glued the edges and then planed it to create one flat surface. Planing the wood after glueing it removes all traces of glue. The milling cost was nearly nothing and it was totally worth it because I don't have the clamps to keep the boards drying flat, so the cost of the clamps was about the same as having it done for me!</span></div>
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2] SAND</span></div>
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The wood must be sanded, especially being that it's douglas fir. That's because of the way douglas fir reacts when the wood is cut with a saw. You can have it sent through a large sanding machine at the mill or you can sand it really well with a hand sander. You should start with 60 grit and then 80 grit.</span></div>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/XaHC2O2Lb1c/0.jpg" frameborder="0" height="480" src="https://www.youtube.com/embed/XaHC2O2Lb1c?feature=player_embedded" width="640"></iframe></div>
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<span style="background-color: white; caret-color: rgb(51, 51, 51); color: #333333; font-family: inherit; text-align: left;">3] STAIN</span></div>
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<span style="font-family: inherit;"><span style="background-color: white; caret-color: rgb(51, 51, 51); color: #333333; text-align: left;">Applying the stain is like a piece of cake. </span><span style="background-color: white; caret-color: rgb(51, 51, 51); color: #333333; line-height: 33.264px; text-align: left;">Using a large brush and drench the wood with stain. (See above video.) Let the wood air dry. </span></span></div>
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<span style="font-family: inherit; text-align: left;">4] PROTECT</span></div>
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<span style="font-family: inherit;"><span style="background-color: white; line-height: 33.264px; text-align: left;">Weatherwood is a stain, not a topcoat, so you'll need to seal the wood. </span><span style="text-align: left;">To hold this weathered look, </span><span style="background-color: white; line-height: 33.264px; text-align: left;">I recommend using our Varnish sealer.</span></span></div>
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If you liked this project, you may also like this <a href="http://www.fromgardners2bergers.com/2016/01/diy-restoration-hardware-burnt-oak.html" target="_blank">Douglas fir headboard I did in a similar look: DIY Restoration Hardware - Color Burnt Oak</a></div>
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<span style="font-family: inherit;">This project was a piece of cake. We actually made a few of them as mockups for a retailer. This color was really popular. I hope you like it! Let me know if you have questions, I'm happy to help. <span style="text-align: left;">You can save 10% on Weatherwood products, like you saw here, with code WELCOME10. I hope to see you at tomorrow's party!</span></span></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2940775268714910845.post-4059515916057675062021-07-15T15:00:00.001-06:002024-03-04T12:34:42.339-07:00Restoration Hardware Modern Table Hack<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1YyohPXuKDOz5Pq3yADpColbzmOsgZQowFic3hR4T2xv3FIlwUqkgu24ypRY6jR8Zlk_2i9jhJWBKgu_cYfEKHtW0TIB0reCfKA1rm0MX8EtkLltr_3Sh1esE29MzK3UmQhtq6wiiOau7/s1600/fullsizeoutput_2341.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1242" height="618" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj1YyohPXuKDOz5Pq3yADpColbzmOsgZQowFic3hR4T2xv3FIlwUqkgu24ypRY6jR8Zlk_2i9jhJWBKgu_cYfEKHtW0TIB0reCfKA1rm0MX8EtkLltr_3Sh1esE29MzK3UmQhtq6wiiOau7/s640/fullsizeoutput_2341.jpeg" width="640" /></a></div>
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<span style="color: #333333; font-family: "josefin sans"; font-size: 23.76px;">Have you seen Restoration Hardware's new-ish branch, <a href="https://www.rhmodern.com/" target="_blank">RH Modern</a>? It's the same gorgeous RH look, but with the clean lines of mid-century modern pieces. I found this bedroom with the perfect "gray oak" furniture and I had to see if I could replicate it! </span></div>
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<div class="separator" style="clear: both; text-align: center;"><a href="https://www.rhmodern.com/" target="_blank"><img border="0" data-original-height="486" data-original-width="498" height="390" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEirMmfdELKB-GKTlPszSGMMGczErff_Hf79FQvmxjZwZdVhDeoYAIFbyJikA1eF7W-CmJQuFQDj2A5h3Pbh8bfriIhXJHGNkt2ADLqKn7G3fQRoEhj198CRX2N-5Pn312VCw1ulzvm7iq5V/s400/rh-modern-nicholas-coffee-table-shagreen-side-plinth-marble-kitchen-drop-dead-gorgeous-new-tabl.jpg" width="400" /></a></div>
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Materials</h4>
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<li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;">Alder Table</li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;">Palm Sander</li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;">80 grit sandpaper</li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;"><a href="http://www.weatherwoodstains.com/reclamation-reactive-stain.html" style="color: #57536c; text-decoration: none;" target="_blank">Weatherwood's Reclamation Stain</a></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;"><a href="http://www.weatherwoodstains.com/white-maintenance-oil.html" style="color: #57536c; text-decoration: none;" target="_blank">Weatherwood's White Maintenance Oil Topcoat</a></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;">Weatherwood Varnish</li>
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Directions</h4>
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1.] SAND</div>
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For this project we used alder, if you're using a different species check out this <a href="http://weatherwoodstains.com/colors-chart.html" target="_blank">color chart for weathered wood options: Color Chart. </a>Sand the boards and with 80 grit sandpaper and now they're ready for you to apply stain. </div>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/oidB0OFkpb0/0.jpg" frameborder="0" height="480" src="https://www.youtube.com/embed/oidB0OFkpb0?feature=player_embedded" width="640"></iframe></div>
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<span style="font-family: inherit; font-size: large;">2.] STAIN</span></div>
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<span style="font-family: inherit; font-size: large;">If you want a pure gray, you should use <a href="http://www.weatherwoodstains.com/reclamation-reactive-stain.html" style="color: #57536c; text-decoration: none;" target="_blank">Reclamation</a>, if you want a gray with brown in it, use <a href="http://www.weatherwoodstains.com/salvage-reactive-stain.html" style="color: #57536c; text-decoration: none;" target="_blank">Salvage</a>. Using a wide brush or sponge brush, apply heavy coat of stain. Like in the above video, the wood will absorb the stain as it dries. The color will change from raw wood to stained. </span></div>
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<span style="background-color: white; font-family: inherit; font-size: large;">3.] LIGHTEN</span></div>
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<span style="font-family: inherit; font-size: large;"><span style="background-color: white;">To lighten the wood, use </span><a href="http://www.weatherwoodstains.com/white-maintenance-oil.html" style="color: #57536c; text-decoration: none;" target="_blank">White Maintenance Oil Topcoat</a><span style="background-color: white;">. This will lock in that light driftwood look and protect the wood. It's a wipe on and wipe off application. Use a brush or rag to apply and a clean rag to immediately take it back off the wood. The longer it stays on the wood, the whiter the wood will get.</span></span></div>
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<span style="font-family: inherit; font-size: large;">4.] PROTECT</span></div>
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<span style="font-family: inherit; font-size: large;">Apply 2-3 coats of Weatherwood Varnish to protect furniture. </span></div>
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<span style="font-family: inherit; font-size: large;"><span style="font-family: inherit;"><span style="text-align: left;">You can save 10% on Weatherwood products, like you saw here, with code WELC</span></span><span style="text-align: left;">OME10. I hope to see you at tomorrow's party!</span></span></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2940775268714910845.post-30860073106996353112021-05-13T15:00:00.004-06:002024-03-04T12:41:26.089-07:00RH Style Balustrade Coffee Table & Bologna, Italy<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: inherit;"><span face=", , "blinkmacsystemfont" , ".sfnstext-regular" , sans-serif" style="background-color: white; color: #1c1e21;">Take a walk down this Bologna restaurant alley with us!! It’s packed with tourists, fresh food, people eating, & </span><span class="_ezo" face=", , "blinkmacsystemfont" , ".sfnstext-regular" , sans-serif" id="u_fetchstream_50_20" style="color: #e648ef; cursor: pointer; font-weight: 600;">rad</span><span face=", , "blinkmacsystemfont" , ".sfnstext-regular" , sans-serif" style="background-color: white; color: #1c1e21;"> details. </span><span face=", , "blinkmacsystemfont" , ".sfnstext-regular" , sans-serif" style="background-color: white; color: #1c1e21;">I’m crazy obsessed with these colorful buildings- they’re all shades of red, orange and yellow. </span><span face=", , "blinkmacsystemfont" , ".sfnstext-regular" , sans-serif" style="background-color: white; color: #1c1e21;">It’s looks so warm and inviting. </span><span face=", , "blinkmacsystemfont" , ".sfnstext-regular" , sans-serif" style="background-color: white; color: #1c1e21;">Bologna was such a wonderful surprise. We did an overnight here and toured the famous spots!</span></span></div><div class="separator" style="clear: both; text-align: center;"><span face=", , "blinkmacsystemfont" , ".sfnstext-regular" , sans-serif" style="background-color: white; color: #1c1e21;"><br /></span></div>
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<span face=", , "blinkmacsystemfont" , ".sfnstext-regular" , sans-serif" style="background-color: white;"><h4 style="clear: both; color: #333333; margin: 0px; position: relative; text-align: center;"><span style="font-family: inherit;">Materials</span></h4><div class="separator" style="clear: both; color: #333333; text-align: center;"></div><ul style="color: #333333; line-height: 1.4; list-style-image: initial; list-style-position: initial; margin: 0.5em 0px; padding: 0px 2.5em;"><li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;"><span style="font-family: inherit;"><a href="http://www.homedepot.com/p/Krosswood-Doors-36-in-x-84-in-Krosswood-Rustic-2-Panel-Unfinished-Knotty-Alder-Interior-Barn-Door-Slab-BD-720-30-70-134/302081253" style="color: #57536c; text-decoration-line: none;" target="_blank">Alder Door- like this one from Home Depot</a>, but there's many more styles</span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;"><span style="font-family: inherit;">Denatured Alcohol</span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;"><a href="http://www.weatherwoodstains.com/reclamation-reactive-stain.html" style="color: #57536c; text-decoration-line: none;" target="_blank"><span style="font-family: inherit;">Weatherwood's Reclamation Stain</span></a></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;"><span style="font-family: inherit;">Sponge Brush or Spray Gun</span></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;"><a href="http://www.weatherwoodstains.com/white-maintenance-oil.html" style="color: #57536c; text-decoration-line: none;" target="_blank"><span style="font-family: inherit;">Weatherwood's White Maintenance Oil Topcoat</span></a></li><li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;"><span style="font-family: inherit;">Rags</span></li></ul><div class="separator" style="clear: both; color: #333333; text-align: center;"><span style="font-family: inherit;"><br /></span></div><h4 style="clear: both; color: #333333; margin: 0px; position: relative; text-align: center;"><span style="font-family: inherit;">Directions</span></h4><div style="color: #333333;"><span style="font-family: inherit;"><br /></span></div><div class="separator" style="clear: both; color: #333333; text-align: justify;"><span style="font-family: inherit;"><span>1.] SAND (SORT OF): Normally, I'd say you should s</span>and wood and with 80 grit sandpaper, but for projects that have intricate carving you'll want to use something else. You can purchase denatured alcohol, it's inexpensive and faster than sanding. Apply it like you would stain, with a spray gun or paint brush. Make sure to the wood the day before you plan to stain, so it can completely dry. </span></div><div class="separator" style="clear: both; color: #333333; font-family: "Josefin Sans"; font-size: 23.76px;"><br /></div><div class="separator" style="clear: both; color: #333333; font-family: "Josefin Sans"; font-size: 23.76px; text-align: left;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhEK6ZwcmsrdT9Nwdonksn8C4JwOQLUT0EMiESnLw_ycHep62D5KDQoa3tjwf_fJevYpcNY92Q_AkYQIBrGpibqp-s360fTLKtha74kubMZTDqafP1AFaqnO48Zl8_AxdiobO_-q-ki_k/s1600/IMG_1337.JPG" style="color: #57536c; margin-left: 1em; margin-right: 1em; text-align: center; text-decoration-line: none;"><img alt="Create & Hold White Washed Gray Cabinetry" border="0" data-original-height="1200" data-original-width="1600" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhEK6ZwcmsrdT9Nwdonksn8C4JwOQLUT0EMiESnLw_ycHep62D5KDQoa3tjwf_fJevYpcNY92Q_AkYQIBrGpibqp-s360fTLKtha74kubMZTDqafP1AFaqnO48Zl8_AxdiobO_-q-ki_k/s640/IMG_1337.JPG" style="border: none; position: relative;" title="Create & Hold White Washed Gray Cabinetry" width="640" /></a></div><div class="separator" style="clear: both; color: #333333;"><div class="separator" style="clear: both; font-family: "Josefin Sans"; font-size: 23.76px;"><span style="font-family: inherit;"><br /></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: inherit;"><span>2.] STAIN: </span><span style="background-color: transparent;">If you want a pure driftwood gray, you should use</span><span style="background-color: transparent;"> </span><a href="http://www.weatherwoodstains.com/reclamation-reactive-stain.html" style="background-color: transparent; color: #57536c; text-decoration-line: none;" target="_blank">Reclamation</a>.<span style="background-color: transparent;"> If you want a brown with brown in it, use</span><span style="background-color: transparent;"> </span><a href="http://www.weatherwoodstains.com/salvage-reactive-stain.html" style="background-color: transparent; color: #57536c; text-decoration-line: none;" target="_blank">Salvage</a><span style="background-color: transparent;">. Using a wide brush, roller, or sponge brush, apply heavy coat of stain. Like in the above video, the wood will absorb the stain as it dries. The color will change from raw wood to stained. </span></span></div></div><div class="separator" style="clear: both; color: #333333; font-family: "Josefin Sans"; font-size: 23.76px; text-align: center;"><br /><iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/izLWJd2A6Yw/0.jpg" frameborder="0" height="480" src="https://www.youtube.com/embed/izLWJd2A6Yw?feature=player_embedded" width="640"></iframe></div><div class="separator" style="clear: both; color: #333333; font-family: "Josefin Sans"; font-size: 23.76px; text-align: center;"><br /></div><div class="separator" style="clear: both; color: #333333; text-align: justify;"><span style="font-family: inherit;">Once you're wood is dry, which takes about 30 minutes, you're ready to move to the next step. You will see the before and after transformation of raw alder to Reclamation stained below. </span></div><div class="separator" style="clear: both; color: #333333; text-align: center;"><span style="font-family: inherit;"><br /></span></div><div class="separator" style="clear: both; color: #333333; text-align: justify;"><span style="font-family: inherit;">Then you want to decide if you like the color as is, in which case just seal it with Weatherwood Varnish. </span></div><div class="separator" style="clear: both; color: #333333; text-align: justify;"><span style="font-family: inherit;"><br /></span></div><div class="separator" style="clear: both; color: #333333; text-align: justify;"><span style="font-family: inherit;"><br /></span></div><div class="separator" style="clear: both; color: #333333; text-align: justify;"><span style="font-family: inherit;">If you want to lighten it, you'll want to use <a href="http://www.weatherwoodstains.com/white-maintenance-oil.html" style="color: #57536c; text-align: left; text-decoration-line: none;" target="_blank">Weatherwood's WHITE Maintenance Oil Topcoat</a>, RIGHT. However, if you want to darken it, and enhance the warmth of the wood tone, then use <a href="http://www.weatherwoodstains.com/clear-maintenance-oil.html" style="color: #57536c; text-align: left; text-decoration-line: none;" target="_blank">Weatherwood's CLEAR Maintenance Oil Topcoat</a> (LEFT).</span></div><div class="separator" style="clear: both; color: #333333; font-family: "Josefin Sans"; font-size: 23.76px; text-align: justify;"><br /></div><div class="separator" style="clear: both; color: #333333; font-family: "Josefin Sans"; font-size: 23.76px; text-align: justify;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-qUzKUqWRzHwE2kFZzD6Vur7yJYz16wppJNZKfEmJ9EvBEJ7zexZzWILylkudOUxTNsm5Yd7vBx-FnB8Vds4sf0Ep1_Wi6PqviNmbGGJig_CiOSrp5CvhhaoDLpL2ACS92Le7Ye5alfY/s1600/IMG_1324.JPG" style="background-color: transparent; color: #57536c; margin-left: 1em; margin-right: 1em; text-align: center; text-decoration-line: none;"><img border="0" data-original-height="1080" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEh-qUzKUqWRzHwE2kFZzD6Vur7yJYz16wppJNZKfEmJ9EvBEJ7zexZzWILylkudOUxTNsm5Yd7vBx-FnB8Vds4sf0Ep1_Wi6PqviNmbGGJig_CiOSrp5CvhhaoDLpL2ACS92Le7Ye5alfY/s320/IMG_1324.JPG" style="border: none; position: relative;" width="320" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTc0cBNDbZvYdNHbeKHtY-PSgzd6SaISlmsUBZwiZUpCvZp6XluWNV2KuIR_ZShmPiSdR8x_uUS9uvAx_PWfCFYQGKj9LZ8wXpE0HFmHnSoSqaJP6C2ZM-mrIieV_j0pQ95sCIm2r7mZg/s1600/IMG_1321.JPG" style="clear: left; color: #57536c; margin-bottom: 1em; margin-right: 1em; text-align: center; text-decoration-line: none;"><img border="0" data-original-height="1080" data-original-width="1080" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTc0cBNDbZvYdNHbeKHtY-PSgzd6SaISlmsUBZwiZUpCvZp6XluWNV2KuIR_ZShmPiSdR8x_uUS9uvAx_PWfCFYQGKj9LZ8wXpE0HFmHnSoSqaJP6C2ZM-mrIieV_j0pQ95sCIm2r7mZg/s320/IMG_1321.JPG" style="border: none; position: relative;" width="320" /></a></div><div class="separator" style="clear: both; color: #333333; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTc0cBNDbZvYdNHbeKHtY-PSgzd6SaISlmsUBZwiZUpCvZp6XluWNV2KuIR_ZShmPiSdR8x_uUS9uvAx_PWfCFYQGKj9LZ8wXpE0HFmHnSoSqaJP6C2ZM-mrIieV_j0pQ95sCIm2r7mZg/s1600/IMG_1321.JPG" style="clear: left; color: #57536c; float: left; font-family: "Josefin Sans"; font-size: 23.76px; margin-bottom: 1em; margin-right: 1em; text-decoration-line: none;"></a><div class="separator" style="clear: both;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTc0cBNDbZvYdNHbeKHtY-PSgzd6SaISlmsUBZwiZUpCvZp6XluWNV2KuIR_ZShmPiSdR8x_uUS9uvAx_PWfCFYQGKj9LZ8wXpE0HFmHnSoSqaJP6C2ZM-mrIieV_j0pQ95sCIm2r7mZg/s1600/IMG_1321.JPG" style="clear: left; color: #57536c; float: left; font-family: "Josefin Sans"; font-size: 23.76px; margin-bottom: 1em; margin-right: 1em; text-decoration-line: none;"></a><br /><br /><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhTc0cBNDbZvYdNHbeKHtY-PSgzd6SaISlmsUBZwiZUpCvZp6XluWNV2KuIR_ZShmPiSdR8x_uUS9uvAx_PWfCFYQGKj9LZ8wXpE0HFmHnSoSqaJP6C2ZM-mrIieV_j0pQ95sCIm2r7mZg/s1600/IMG_1321.JPG" style="clear: left; color: #57536c; float: left; font-family: "Josefin Sans"; font-size: 23.76px; margin-bottom: 1em; margin-right: 1em; text-align: justify; text-decoration-line: none;"><span style="color: #57536c; margin-left: 1em; margin-right: 1em;"><span style="color: #333333; text-align: left;"><br /></span></span></a><span style="font-family: inherit;"><br /></span><div style="text-align: justify;"><span style="font-family: inherit;">If you want to lighten it, <a href="http://www.weatherwoodstains.com/white-maintenance-oil.html" style="color: #57536c; text-align: justify; text-decoration-line: none;" target="_blank">White Maintenance Oil Topcoat</a><span style="color: #333333; text-align: justify;">. This will lock in that light driftwood look and protect the wood. </span></span></div></div><div class="separator" style="clear: both;"><span style="font-family: inherit;"><br /></span></div><span style="color: #57536c; margin-left: 1em; margin-right: 1em; text-align: justify;"><span style="color: #333333; font-family: inherit; text-align: left;"><br class="Apple-interchange-newline" /></span></span><div class="separator" style="clear: both; text-align: justify;"><span style="color: #333333; font-family: inherit; text-align: justify;"><span style="color: #57536c; margin-left: 1em; margin-right: 1em;"><span style="color: #333333; text-align: left;">3.] </span></span><span style="color: #333333;">LIGHTEN / DARKEN: We decided to lighten the wood, so we used </span>wipe on application, brushing is faster but a rag will make the product go further. It's a brush or rag it on.</span></div></div><div class="separator" style="clear: both; color: #333333; font-family: "Josefin Sans"; font-size: 23.76px;"><div style="color: black;"></div></div><div class="separator" style="clear: both; text-align: center;"><div style="text-align: justify;"><span style="color: #333333; font-family: "Josefin Sans"; font-size: 23.76px;"><br /></span></div><span style="color: #333333; font-family: "Josefin Sans"; font-size: 23.76px;"><iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/LsC3eLt2CrY/0.jpg" frameborder="0" height="480" src="https://www.youtube.com/embed/LsC3eLt2CrY?feature=player_embedded" width="640"></iframe></span></div><div class="separator" style="clear: both; color: #333333; font-family: "Josefin Sans"; font-size: 23.76px; text-align: center;"><br /></div><div style="color: #333333; text-align: justify;"><span style="font-family: inherit;">Allow the oil to penetrate for 5-10 minutes. The longer it sits, the whiter the effect. The use a clean rag to wipe off. If it gets too pale, just buff the finish back down. The White Maintenance Oil will provide light to medium wood protection. </span></div><div style="color: #333333; text-align: justify;"><span style="font-family: inherit;"><br /></span></div><div style="color: #333333; text-align: justify;"><span style="font-family: inherit;">4.] SEAL: Depending on your project! If you need heavy duty wood protection, you will want to use Weatherwood Varnish over the cured oils. If it's a cabinet or something, that will need the varnish!</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioOcuNdoUO1-qUC0nftvyDedVMWa_X6qG58xaWwV07a1cgexTRClYCGIecfsbWKjcVnpHpz7zhvZg6DI0kjrkQQdLre7Q2ZpJb9xzAIqqEHjf-1VgpQwgRlMs0ZRikO_wToFg7TKxIGwVW/s1600/IMG_4276.JPG" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEioOcuNdoUO1-qUC0nftvyDedVMWa_X6qG58xaWwV07a1cgexTRClYCGIecfsbWKjcVnpHpz7zhvZg6DI0kjrkQQdLre7Q2ZpJb9xzAIqqEHjf-1VgpQwgRlMs0ZRikO_wToFg7TKxIGwVW/w640-h640/IMG_4276.JPG" width="640" /></a></div><div class="separator" style="clear: both; text-align: center;"><br /></div><div class="separator" style="clear: both; text-align: center;"><div class="separator" style="background-color: white; clear: both; color: #333333; font-size: 23.76px;"><span style="font-family: inherit;">If you're really loving this color and you'd like another project idea, check out this:</span></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-size: 23.76px;"><a href="http://www.fromgardners2bergers.com/2016/06/diy-restoration-hardware-reclaimed-gray.html" style="color: #57536c; text-decoration-line: none;" target="_blank"><span style="font-family: inherit;">DIY Restoration Hardware Reclaimed Gray</span></a></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: "Josefin Sans"; font-size: 23.76px;"><br /></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: "Josefin Sans"; font-size: 23.76px;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMQtbv0a2NGmmsqCQGmUHrhz-moqukXX6CScDuXMlImQxRmv05dW57uVg-MeZF8h7UIiFkjKXpBg9JlmGOl-yRlfQepw2apqzfnsd7HyiHsJkkyB-MoIeD601Mkq0O6d-iI_rIPrgh-Xg/s1600/DIY+Restoration+Hardware+Reclaimed+Gray+Oak+Finish+fg2b.jpg" style="color: #57536c; margin-left: 1em; margin-right: 1em; text-decoration-line: none;"><img alt="Awesome DIY Restoration Hardware Reclaimed Gray Oak Finish Tutorial and Video#fg2b" border="0" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgMQtbv0a2NGmmsqCQGmUHrhz-moqukXX6CScDuXMlImQxRmv05dW57uVg-MeZF8h7UIiFkjKXpBg9JlmGOl-yRlfQepw2apqzfnsd7HyiHsJkkyB-MoIeD601Mkq0O6d-iI_rIPrgh-Xg/s640/DIY+Restoration+Hardware+Reclaimed+Gray+Oak+Finish+fg2b.jpg" style="border: none; position: relative;" title="Awesome DIY Restoration Hardware Reclaimed Gray Oak Finish Tutorial and Video#fg2b" width="640" /></a></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: "Josefin Sans"; font-size: 23.76px;"><br /></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-size: 23.76px;"><div class="separator" style="clear: both; color: black; font-size: medium;"><span style="font-family: inherit;">1-2-3 that was so easy! If you have any questions, don't hesitate to reach out! </span></div><div class="separator" style="clear: both; color: black; font-size: medium;"><span style="font-family: inherit;">Lots of love!</span></div></div><div class="separator" style="background-color: white; clear: both; color: #333333; font-family: "Josefin Sans"; font-size: 23.76px;"><br /></div><div style="background-color: white; color: #333333; font-family: "Josefin Sans"; font-size: 23.76px; text-align: left;"><div style="text-align: center;"><a href="http://www.bloglovin.com/en/blog/2686155" style="color: #57536c; text-decoration-line: none;" title="Follow from GARDNERS to BERGERS on Bloglovin"><img alt="Follow on Bloglovin" border="0" src="https://blogger.googleusercontent.com/img/proxy/AVvXsEiTmJOsi7sU_orb4dl5gNESxVhF7ZdDVF-Jf0IlKVwFNPyokHfBEydkpF37fHPzd9Y1TYMoPDWCKT6TU2nIhrjbl7LpfjtLb3EVvlnEcthnL_9AiEpCdeCMARqikWCHAxhPF0P3mVaQLGU1A5S1kZZPWK4Lg8pEQU6gXpfRpw=s0-d" style="border: none; position: relative;" /></a></div></div><div style="background-color: white; color: #333333; font-family: "Josefin Sans"; font-size: 23.76px;"><a href="http://s1123.photobucket.com/user/becca_berger/media/signature7-2.jpg.html" style="color: #57536c; text-decoration-line: none;" target="_blank"><img alt="photo signature7-2.jpg" border="0" src="https://blogger.googleusercontent.com/img/proxy/AVvXsEj-oum1tSLor3U756nl81sW1Rqxa6M0DpwOEzBR_fLuYj5N2QzqD0bkyxi-Q67AJH6olYclDVuadZHJaJRIp0ANedmQLZWyIsK_5X71110TFBVNyIzBksDhpLwYmx61ESOYovvVepvVplSAJanm5XHnD6cfpinKLgLrSJZmF4jxIQRSq7X3gA=s0-d" style="border: none; position: relative;" /></a></div></div></div>
Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2940775268714910845.post-15815101562279544952021-04-08T15:00:00.000-06:002024-02-18T17:59:47.863-07:00Black (Wood) & White Sideboard & Tour of the Dome, Florence<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: inherit;"><span style="background-color: white; color: #1c1e21;">The famous Florence Duomo is frescoed with these EPIC images from Dante’s Inferno and it’s the largest fresco in the world! </span><span class="_5mfr" style="color: #1c1e21; margin: 0px 1px;"><span class="_6qdm" color="transparent" style="background-image: url("https://static.xx.fbcdn.net/images/emoji.php/v9/t8a/2/16/26ea.png"); background-repeat: no-repeat no-repeat; background-size: contain; display: inline-block; height: 16px; text-shadow: none; vertical-align: text-bottom; width: 16px;">⛪️</span></span><span style="background-color: white; color: #1c1e21;"> Definitely take a minute to zoom in, because the detail is unreal!! </span><span class="_5mfr" style="color: #1c1e21; margin: 0px 1px;"><span class="_6qdm" color="transparent" style="background-image: url("https://static.xx.fbcdn.net/images/emoji.php/v9/ta1/2/16/1f60d.png"); background-repeat: no-repeat no-repeat; background-size: contain; display: inline-block; height: 16px; text-shadow: none; vertical-align: text-bottom; width: 16px;">😍</span></span><span style="background-color: white; color: #1c1e21;"> The bottom shows all the demons and satan in hell. </span><span class="_5mfr" style="color: #1c1e21; margin: 0px 1px;"><span class="_6qdm" color="transparent" style="background-image: url("https://static.xx.fbcdn.net/images/emoji.php/v9/tef/2/16/1f525.png"); background-repeat: no-repeat no-repeat; background-size: contain; display: inline-block; height: 16px; text-shadow: none; vertical-align: text-bottom; width: 16px;">🔥</span></span><span style="background-color: white; color: #1c1e21;"> You can see angels proclaiming that Christ is on the judgement seat. </span><span class="_5mfr" style="color: #1c1e21; margin: 0px 1px;"><span class="_6qdm" color="transparent" style="background-image: url("https://static.xx.fbcdn.net/images/emoji.php/v9/t87/2/16/1f451.png"); background-repeat: no-repeat no-repeat; background-size: contain; display: inline-block; height: 16px; text-shadow: none; vertical-align: text-bottom; width: 16px;">👑</span></span><span style="background-color: white; color: #1c1e21;"> Around the dome’s center the apostles look like they’re about to fall off the painted ledge! </span><span class="_5mfr" style="color: #1c1e21; margin: 0px 1px;"><span class="_6qdm" color="transparent" style="background-image: url("https://static.xx.fbcdn.net/images/emoji.php/v9/tcb/2/16/1f631.png"); background-repeat: no-repeat no-repeat; background-size: contain; display: inline-block; height: 16px; text-shadow: none; vertical-align: text-bottom; width: 16px;">😱</span></span><span style="background-color: white; color: #1c1e21;"> INCREDIBLE!</span></span></div>
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<li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;"><span style="font-family: inherit;"><a href="https://www.weatherwoodstains.com/reclamation-reactive-stain.html" target="_blank">Weatherwood Stain's <span style="color: #57536c;">P</span>INING Stain</a></span></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;"><span style="font-family: inherit;"><a href="http://www.weatherwoodstains.com/" style="color: #57536c; text-decoration-line: none; text-decoration: none;" target="_blank">Weatherwood T</a>opcoat:<a href="http://www.weatherwoodstains.com/white-maintenance-oil.html" style="color: #57536c; text-decoration-line: none; text-decoration: none;" target="_blank"> White Maintenance Oil</a></span></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px; text-align: left;">2 Lint free, white rags</li>
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Directions</h4>
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1.] WOOD: <span style="font-size: 23.76px; text-align: center;">Here's how you can get the look, first m</span><span style="font-size: 23.76px;">ake sure you begin with sanded white oak. 80 grit sandpaper will do the best job.</span></div>
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<iframe allowfullscreen="" class="YOUTUBE-iframe-video" data-thumbnail-src="https://i.ytimg.com/vi/Cz77vcRQXgY/0.jpg" frameborder="0" height="266" src="https://www.youtube.com/embed/Cz77vcRQXgY?feature=player_embedded" width="320"></iframe></div>
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<span style="font-size: 23.76px;">2.] STAIN: Use a wide paint brush to apply Weatherwood's </span><a href="http://www.weatherwoodstains.com/reclamation-reactive-stain.html" style="color: #57536c; font-size: 23.76px; text-decoration-line: none; text-decoration: none;" target="_blank">Reclamation</a><span style="font-size: 23.76px;"> stain. The stain is reactive, so apply a heavy coat and allow the wood to absorb it. As the wood dries, it will turn colors.</span></div>
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<span style="font-size: 23.76px; text-align: center;">You'll see what I mean in the above timelapse. We stained both sides of the door, even though this is going to be used as a headboard. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJ59RwRZD7KvVPiRnGH9NreOaAiOO_rcl4d5aWBjLowUUrtfXMc2a1qKS1gIgmxT0AJ_r5KVT_7ryWRXTh1SCYyNCGyVftSIAHwS5lwQ2w8dnualrUs3nofYXc9Qg8CYR5JIfOiw6oA9J9/s1600/IMG_5954.JPG" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgJ59RwRZD7KvVPiRnGH9NreOaAiOO_rcl4d5aWBjLowUUrtfXMc2a1qKS1gIgmxT0AJ_r5KVT_7ryWRXTh1SCYyNCGyVftSIAHwS5lwQ2w8dnualrUs3nofYXc9Qg8CYR5JIfOiw6oA9J9/s640/IMG_5954.JPG" width="640" /></a></div>
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<span style="font-family: "josefin sans"; font-size: 23.76px; text-align: left;">3.] HIGHLIGHT: Once the wood is dry it will be dark, apply Weatherwood WHITE Maintenance Oil to </span><span style="font-family: "josefin sans"; font-size: 23.76px; text-align: left;">highlight</span><span style="font-family: "josefin sans"; font-size: 23.76px; text-align: left;"> the wood grain. Just wipe or brush on and wipe off. Apply per the video above or the bottle's directions.</span></div>
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbizSLxWseNQ0ioBUSKcE9FV7pe9APnLW96Tfaj3y-mZnk3x6r2s2db5xcHrzimkP7yzNq8XzhV9tpIvavRfeIyQnalHIQbiYB7ApNMa5EVMr7k3YTTNIPafp0QDq4UeRSl2fGRJwN1RVJ/s1600/IMG_5953.JPG" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="1080" data-original-width="1080" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhbizSLxWseNQ0ioBUSKcE9FV7pe9APnLW96Tfaj3y-mZnk3x6r2s2db5xcHrzimkP7yzNq8XzhV9tpIvavRfeIyQnalHIQbiYB7ApNMa5EVMr7k3YTTNIPafp0QDq4UeRSl2fGRJwN1RVJ/s640/IMG_5953.JPG" width="640" /></a><br />
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You can save 10% on Weatherwood products, like you saw here, with code WELCOME10. I hope to see you at tomorrow's party!</div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2940775268714910845.post-55417420377544450002021-03-22T13:00:00.001-06:002024-03-03T00:06:32.375-07:00Shooting in a Short Film in Agrigento, Italy<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD0a_I6LASRQgygHe8yKAYXxAoEjQXmEdgZeNkazwQLfGkuOFMpRUtevovAJTwsT3zufYCDpWFXy6W0XdPMQMyiBcJ9uJy2i7sdnSBQYxeZI8hAh_7TbfI1WojYD1uFhWTMbZCdwLt-WPc/s1600/fullsizeoutput_a462.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1200" data-original-width="1600" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiD0a_I6LASRQgygHe8yKAYXxAoEjQXmEdgZeNkazwQLfGkuOFMpRUtevovAJTwsT3zufYCDpWFXy6W0XdPMQMyiBcJ9uJy2i7sdnSBQYxeZI8hAh_7TbfI1WojYD1uFhWTMbZCdwLt-WPc/s640/fullsizeoutput_a462.jpeg" width="640" /></a></div>
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<span style="font-family: inherit;"><span style="background-color: white; text-align: justify;"><span style="color: #333333;"><span style="caret-color: rgb(51, 51, 51);">When Becca and I were in Sicily last year, we were deeply inspired by the story of St Agatha, the patron Saint of Catania. I have been working on a screen play for Agatha ever since and in June we started filming a short film in the most gorgeous location, Agrigento, Italy. </span></span></span></span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1UUWpYfRjVFW8kbSis5VCexuRG6kTXMNuxc0ItK3f1wuNuiKyr485q1_aomSFpC-EXrZ1EcXdpO8Ga8KiKAs7y0fbJZxtN7mgge-3sPPUe5F7UO7VlRZefzDqdPX_AL91k8f2HPTyCx5L/s1600/8tmz6fDYQ7WBRxdbCtCbig.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqwWChZKjwEBXDmxuCGbvGqJaxkneO3m4jGLqJmak9Kx7JzROQ4e6TUAhxcdHV8y28OvrrXwcaVJs810wbpxHNlpKYw1QM1jtiYJiyXTm3Hhx2Hgg9nBfvPK6Cmvk2rotTguAN4cvieWBb/s1600/A0Gp0Qi4S7Or7ht%252BWqbpmA.jpg" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><br /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiggTNzkdCWAW8UfZAcTejJ4vUoP8jtT6XQrmBe2XvQO6hc9p6Ja7XeYlsFoSc3JzqheoQGpf938ExXMk087oHgCJxbKpuwufRQg37E70FIDgVZ_cf4LX9GIAzSm2Ebi2Q7bfT8xbjQcSJc/s1600/fullsizeoutput_a445.jpeg" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1200" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiggTNzkdCWAW8UfZAcTejJ4vUoP8jtT6XQrmBe2XvQO6hc9p6Ja7XeYlsFoSc3JzqheoQGpf938ExXMk087oHgCJxbKpuwufRQg37E70FIDgVZ_cf4LX9GIAzSm2Ebi2Q7bfT8xbjQcSJc/s640/fullsizeoutput_a445.jpeg" width="480" /></a></div>
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<span style="background-color: white; text-align: justify;"><span style="color: #333333;">Here's the scoop on </span></span><a href="https://en.wikipedia.org/wiki/Agatha_of_Sicily" style="color: #57536c; text-align: left; text-decoration: none;" target="_blank">St Agatha</a>. She<span style="color: #333333; text-align: left;"> is a truly incredible woman and was an early Christian martyr from 251 AD. </span><span style="color: #333333; text-align: left;">She was a beautiful 15 year old young woman who consecrated her life to Christ. However, the </span><span style="background-color: white; color: #222222; text-align: left;">Roman prefect, Quintianus, believed he loved her. He pursued her all over Sicily and when she turned him down he became enraged. </span><span style="background-color: white; color: #333333; text-align: justify;">He had her thrown into a brothel to remove her virtue. When she still refused his overtures, he had her tortured, removed her breasts with pinchers, and thrown in jail without medical treatment. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUaSKyYv7stx4HkV5dhjCgQGGwSC72pNMXaXcyGlDEPpItzLQEhgSlFmA4_q0Pc7u5v9OrIcB6MhV7FU8JvOKsrjR31x-lcys9kl7WvY-cyrtYyM4fP11cRqSU1ygtTFBPUAbeO4VGsvgQ/s1600/65443260_10218475323449957_6636399924646772736_n.jpg" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="720" data-original-width="960" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiUaSKyYv7stx4HkV5dhjCgQGGwSC72pNMXaXcyGlDEPpItzLQEhgSlFmA4_q0Pc7u5v9OrIcB6MhV7FU8JvOKsrjR31x-lcys9kl7WvY-cyrtYyM4fP11cRqSU1ygtTFBPUAbeO4VGsvgQ/s640/65443260_10218475323449957_6636399924646772736_n.jpg" width="640" /></a><img border="0" data-original-height="1200" data-original-width="1600" height="480" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjPA0zSE9errSxM99pfts5cweawUM9yMu3bj6hDMaZlbbH-RniJ4pciLBRj4DEUWOoSrpsvzy-J3w-OwfL-c5WUkeSka8pGcmmdTf09qFpyL1N1AMuvQfON4B2ntU0esPMrXafNmjJAu_fz/s640/fullsizeoutput_a442.jpeg" width="640" /></div>
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<span style="font-family: inherit;"><span style="background-color: white; color: #333333; text-align: justify;"><br /></span></span></div><div dir="ltr" style="text-align: left;" trbidi="on"><span style="font-family: inherit;"><span style="background-color: white; color: #333333; text-align: justify;">That evening in her jail cell, she was visited by the Apostle Peter who healed her wounds and restored her breasts. </span><span style="background-color: white; color: #333333; text-align: left;">Restored, Agatha was brought in front in Quintanus once more. He flew into a rage and determined she would be tortured by rolling her over hot coals and glass. When this evil act ensued, Mt Etna began to roar and caused an earthquake. The people pled for Agatha to be released. Badly injured, Agatha prayed her spirit be released. You can see the photo above from the artifacts room, that houses relics and is dedicated to Agatha in her cathedral. </span></span><br />
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<span style="background-color: white; color: #333333; text-align: left;">On February 3-5 each year 100,000 people travel to Catania to celebrate St. Agatha, her sacrifice and her miracles. </span><span style="background-color: white; color: #333333; text-align: left;">They often partake of this <span style="color: #222222;">Minne di Sant'Agata</span><span style="color: #222222;">, a typical Sicilian sweet desert shaped as a breast, representing the cut breasts of Saint Agatha. Her actual remains are in a church just across the town square. You are left with an impression that these people lived and walked where I am living and walking! You will love Zack's film on Agatha's life and I am thrilled to be involved. Can't wait to share updates, as this project moves forward! </span></span></div>
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<span style="color: #444444;"><span style="caret-color: rgb(68, 68, 68);">Zachary Lovelady</span></span></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2940775268714910845.post-8808213273990971582020-07-24T16:25:00.005-06:002024-03-01T22:48:28.092-07:00Corporate Bullies?<div dir="ltr" style="text-align: left;" trbidi="on">
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<br /><div style="text-align: justify;">Hello architects, designers, industrial designers, contractors, painters, DIY-ers, weekend warriors, and close friends. We had a very interesting week. Not sure how you're all handling COVID, but three of our employees tested positive. As if that weren't dramatic enough, WeatherWash received a "cease and desist" from Sherwin Williams.</div>
<div style="text-align: justify;"><br /></div><div style="text-align: justify;">Why did we receive a cease and desist from a company that makes $56.3 billion a year? We were wondering the exact same. We've attached the letter so you can read it for yourselves. </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzIPXQ_zBePen6_n8F8d94XMrDrtO0ELJH2pCgEoEIkRoXAyr9ogkxFihEnur5wO7N7-x0emS-CbI5R26AKX2-UF3eK_0O_xZ_ALYGfEePDDF4XkPpwsk9OXkCXZl11bqYmjP3NXokomuv/s1600/Screen+Shot+2020-07-24+at+3.28.11+PM.png" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img alt="" border="0" data-original-height="1004" data-original-width="984" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgzIPXQ_zBePen6_n8F8d94XMrDrtO0ELJH2pCgEoEIkRoXAyr9ogkxFihEnur5wO7N7-x0emS-CbI5R26AKX2-UF3eK_0O_xZ_ALYGfEePDDF4XkPpwsk9OXkCXZl11bqYmjP3NXokomuv/s640/Screen+Shot+2020-07-24+at+3.28.11+PM.png" title="Corporate Bullies! Help Save Weatherwash!" width="626" /></a></div>
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<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicRke90S2p9v8RnN62qofToCtaS8EqTbJe_gwrcPZ_q1VwqKTg8jt0rZD6x_QRhMuES0Su-BlfC9jbg686m7Oj93zn78qFxtlofLvTkhKwK_5WbRtQNb15zUnhEiKSpyU1Kx91FsQVPvhH/s1600/Screen+Shot+2020-07-24+at+3.30.07+PM.png" style="margin-left: auto; margin-right: auto;"><img alt="" border="0" data-original-height="842" data-original-width="1108" height="486" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEicRke90S2p9v8RnN62qofToCtaS8EqTbJe_gwrcPZ_q1VwqKTg8jt0rZD6x_QRhMuES0Su-BlfC9jbg686m7Oj93zn78qFxtlofLvTkhKwK_5WbRtQNb15zUnhEiKSpyU1Kx91FsQVPvhH/s640/Screen+Shot+2020-07-24+at+3.30.07+PM.png" title="Corporate Bullies! Help Save Weatherwash!" width="640" /></a></td></tr>
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<span style="text-align: justify;">It would seem that the hundred year corporation is threatened by our tiny company using their <b>hashtag on a project that used both Weatherwash and Minwax</b>! Well, not theirs as in Sherwin's hashtags. Minwax's hashtags. Didn't know that Sherwin owns Minwax? Well, now you do. I imagine Sherwin needs to watch those hashtags after loosing a major distribution deal with Home Depot. I mean, the ad budget for Minwax is probably a couple of hundred million, but that's not where the value is. It's in for SURE in the hashtags... and we have been legally warned.</span><br />
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If any corporations legal departments have contacted you, please <a href="mailto:becca@weatherwashcoatings.com" target="_blank">email us</a>. We are very interested in getting to the bottom of these inquires. Of course, we want to give Sherwin's legal team the benefit of the doubt here, and explain why they're targeting a female Cleantech entrepreneur. </div><div dir="ltr" style="text-align: left;" trbidi="on"><br /></div><div dir="ltr" style="text-align: left;" trbidi="on">On the surface it seems like they feel threatened by her massive <a href="http://instagram.com/weatherwash/" target="_blank">Instagram social media following</a>, which is four times <a href="https://www.instagram.com/minwaxusa/" target="_blank">theirs</a>. And since they can't compete with an earth-friendly product, they're trying to chip away at market share any way they can. But that's just surface talk. We will hope to deep dive with a phone conference and will write a follow up! So stay tuned.<br />
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Zack Lovelady</div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2940775268714910845.post-15754226886955332522020-04-09T15:00:00.002-06:002021-10-16T21:12:34.794-06:00Good-Bye, The Handmade Hangout<div dir="ltr" style="text-align: left;" trbidi="on">
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After 6 fabulous years of parties, Allison and I will be ending ours! <span style="text-align: center;">Thank you to all of those who have participated over the years! </span>We have had the best time getting to see your work and creativity! I wish it could go on indefinitely, but Zack and I have so many exciting things happening!! </div>
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<br /></div><span></span><div class="separator" style="clear: both; text-align: justify;">We are launching several new projects and I can't wait to share them all with you. We have a been working on a short film and plan to enter it at the Sundance Film Festival. We got the idea while we were <a href="https://www.fromgardners2bergers.com/2019/11/shooting-in-short-film-in-agrigento.html" target="_blank">working in Sicily last year - I told you a little about it here.</a> </div><div class="separator" style="clear: both; text-align: justify;"><br /></div><div class="separator" style="clear: both; text-align: justify;">I have also been developing a beautiful paint line, straight from Italy! I’ve been gathering pigments from all the the world and cannot wait to share. We will be launching that soon. More to come on both of those fronts! </div>
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I love you guys and will miss hearing from you, the most! Please continue to comment so I can stay up to date on your lives, too. xoxo</div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2940775268714910845.post-69291919626357594412020-04-03T15:00:00.002-06:002024-02-23T20:22:06.897-07:00Salvaged RH Style Pine Coffee Table & The Vecchio Bridge<div dir="ltr" style="text-align: left;" trbidi="on">
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOCgJzwVObvm9ktBpMplXicF59qpFmg-esgAs4OTCyZ6YicwkA5z3i71if9UjR3gpL8dPQUf7lIDbMrO4pAARkmi-y4gAiXPqweMj3BqKWxuhTMy_Jnc7A23Mr9ps8RO52Nzi5Cn6C2YbD/s1600/IMG_3884.JPG" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="737" data-original-width="971" height="484" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjOCgJzwVObvm9ktBpMplXicF59qpFmg-esgAs4OTCyZ6YicwkA5z3i71if9UjR3gpL8dPQUf7lIDbMrO4pAARkmi-y4gAiXPqweMj3BqKWxuhTMy_Jnc7A23Mr9ps8RO52Nzi5Cn6C2YbD/s640/IMG_3884.JPG" width="640" /></a></div>
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<span style="font-family: inherit;"><span style="background-color: white; color: #1c1e21;">We were on our way to dinner, but the second we stepped out the amazing sunset demanded to be seen!</span><span style="background-color: white; color: #1c1e21;"> So we headed to our favorite spot, the Ponte Vecchio bridge, to take in the colors.</span><span style="background-color: white; color: #1c1e21;"> The bridge was a totally party, as usual!! Enjoy the videos!</span></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: inherit;"><span style="background-color: white; color: #1c1e21;"><br /></span></span></div><div class="separator" style="clear: both; text-align: justify;"><span style="font-family: inherit;"><div class="separator" style="clear: both; text-align: center;"><iframe allowfullscreen="" class="BLOG_video_class" height="477" src="https://www.youtube.com/embed/zvFZvRlJ71I" width="574" youtube-src-id="zvFZvRlJ71I"></iframe></div></span></div>
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Let's get to this awesome project. <span style="text-align: center;">It's my favorite kind of post! Where usually hard to achieve colors are a piece of cake! </span>This client wanted to match her new farmhouse coffee table to <a href="https://www.restorationhardware.com/catalog/product/product.jsp?productId=prod1596003" target="_blank">Restoration Harware's "natural" color, on this Salvaged Trestle Table</a>. This look is easy to achieve on pine and it's just a subtle aging. <br />
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<span style="font-family: "josefin sans";">Materials</span></h4>
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1.] SAND: Begin by sanding the wood piece, that way the wood will easily accept the stain and create a good pallet to begin your work. Start with a rough grit with a 120 grit. </div>
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<span style="background-color: white; color: #333333; font-family: "josefin sans"; text-align: left;">2.] STAIN: Once the wood has been stripped or sanded back down to raw, you can stain it using </span><a href="http://www.weatherwoodstains.com/reclamation-reactive-stain.html" style="color: #57536c; font-family: "josefin sans"; text-align: left; text-decoration: none;" target="_blank">Weatherwood Stain's Reclamation stain</a><span style="background-color: white; color: #333333; font-family: "josefin sans"; text-align: left;">. Simply apply Reclamation with a sponge brush, brushing product onto sanded wood and allowing it to air dry. Allow to dry one hour. You'll see in the above time-lapse, the color change is subtle and </span><span style="color: #333333; font-family: "josefin sans"; text-align: left;">is pretty similar to Restoration Hardware's "Natural" color. </span></div>
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The texture on this maple just makes the color POP, don't you think? This stain will turn most wood species this shade. </div>
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Check out our <a href="http://weatherwoodstains.com/colors-chart.html" style="color: #57536c; text-decoration: none;" target="_blank">Color Chart for more choices and don't forget to save 10% on your first order with code: WELCOME10.</a></div><div class="separator" style="background-color: white; caret-color: rgb(51, 51, 51); clear: both; color: #333333; font-family: "Josefin Sans"; font-size: 23.76px; text-align: justify;"><br /></div>
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So glad you are here for this week's linky party:</div>
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<h2 style="text-align: center;">
Handmade Hangout Linky Party</h2>
</div></div></div><a href="https://www.fromgardners2bergers.com/2020/04/the-handmade-hangout-276.html#more">Read more after the break »</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2940775268714910845.post-74266167451058871812020-03-26T15:00:00.000-06:002020-03-26T15:00:04.131-06:00The Handmade Hangout #276<div dir="ltr" style="text-align: left;" trbidi="on">
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So glad you are here for this week's linky party:</div>
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<h2 style="text-align: center;">
Handmade Hangout Linky Party</h2>
</div></div></div><a href="https://www.fromgardners2bergers.com/2020/03/the-handmade-hangout-276.html#more">Read more after the break »</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2940775268714910845.post-59745240880557019802020-03-25T15:00:00.003-06:002021-10-12T14:10:35.497-06:00Simple 1 Hour DIY & The Brancacci Chapel<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="font-family: inherit;"><span style="background-color: white; color: #1c1e21;">This chapel is often referred to as the Sistine Chapel of the Early Renaissance.</span><span style="background-color: white; color: #1c1e21;"> The fresco interior was done by the artist Brancacci in 1425! </span><span style="background-color: white; color: #1c1e21;">The artwork tells the story of Saint Peter- including his time with Christ and his miracles. </span><span style="background-color: white; color: #1c1e21;">Michelangelo came here as an art apprentice to learn from these same frescos. You can see the female Satan / snake </span><span style="background-color: white; color: #1c1e21;"> in this work is similar to Michelangelo’s own on the real Sistine chapel. Incredible to see where a master drew his inspiration!</span></span></div>
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<span style="font-family: inherit; text-align: justify;">Pine is the least expensive and most abundant wood species for most Americans and when you purchase unfinished wood pieces it's often made of pine. So I created the PERFECT stain for it! This little plant stand was made from pine scrap and it's getting a new look!</span></div><div class="separator" style="clear: both; text-align: center;"><span style="font-family: inherit; text-align: justify;"><br /></span></div>
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<span style="font-family: inherit;">Materials</span></h4>
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<li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: inherit;">Unstained furniture piece (can be new wood or stripped, this is made from PINE scraps.)</span></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px;">Sand paper and palm sander</li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: inherit;">Wood Stain:<span style="font-size: 23.76px;"> </span><a href="http://weatherwoodstains.com/pining-reactive-stain.html" style="color: #57536c; text-decoration: none;" target="_blank">Pining from Weatherwood</a></span></li>
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<li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: inherit;"><a href="http://weatherwoodstains.com/varnish-topcoats.html" style="color: #57536c; text-decoration: none;" target="_blank">Weatherwood Stains' Varnish </a></span></li>
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<span style="font-family: inherit;">Directions</span></h4>
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<span style="font-family: inherit;"><b>1.] SAND</b></span><br />
<span style="font-family: inherit;">Begin with either new wood or strip previously finished tabletop. Start with a rough grit with a 120 grit.</span></div>
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<span style="background-color: white;"><span style="font-family: inherit;"><b>2.] STAIN</b></span></span><br />
<span style="background-color: white;"><span style="font-family: inherit;">Brush on 2-1 coats of Weatherwood Pining stain to weather pine to a pretty </span><span style="font-family: "josefin sans";">grey</span><span style="font-family: inherit;"> brown color. Brush on and allow product to air dry natura</span></span><span style="background-color: white; font-family: "josefin sans";">l.</span></div>
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<span style="font-family: inherit; text-align: left;"><b>3.] PROTECT</b></span></div>
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<span style="font-family: inherit; text-align: left;">Seal the table with 2-3 coats of Weatherwash Varnish, we used Satin.</span></div>
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<span style="font-family: inherit; font-size: medium;"><span style="font-family: inherit;"><span style="text-align: left;">You can save 10% on Weatherwood products, like you saw here, with code WELC</span></span><span style="text-align: left;">OME10. I hope to see you at tomorrow's party!</span></span></div>
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Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2940775268714910845.post-50661689759728088632020-03-19T15:00:00.000-06:002020-03-19T15:00:15.544-06:00The Handmade Hangout #275<div dir="ltr" style="text-align: left;" trbidi="on">
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So glad you are here for this week's linky party:</div>
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Handmade Hangout Linky Party</h2>
</div></div></div><a href="https://www.fromgardners2bergers.com/2020/03/the-handmade-hangout-275.html#more">Read more after the break »</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2940775268714910845.post-30867818985192460002020-03-18T15:00:00.007-06:002021-10-12T14:10:49.157-06:00Fireplace Refresh & The Medici Tomb<div dir="ltr" style="text-align: left;" trbidi="on">
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Michelangelo is a true master. Walking through his town, over 500 years later, I couldn't help but imagine what it would've been like for him. To be growing up in Florence, the end of the 1400's! You would've seen people walking in renaissance garb, oil lamps burning, children and animals in the streets. In some ways Florence has changed but it others, it never will. Towards the middle to end of Michelangelo's life, he returns to Florence to work on the crypt of his benefactors and Florence's rulers, the Medici! We visited the crypt which was styled after the Pantheon. Check out the post below, you won't want to miss it!</div>
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You guys are going to LOVE this fireplace refresh from our friend <a href="http://www.streetfleastyle.com/" target="_blank">Kelly at Street Flea Style!</a> She turned her outdated red brick fireplace into a modern and updated space! The previous mantel began as a nearly pink color! But don't worry, wood is forgiving and it's 100% gorgeous again.</div><div class="separator" style="clear: both; text-align: justify;"><br /></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZT6-qoB4QGFddKiHe_EVVUykMIVPvbiiP6pN0SucYtAJ-M9Ju-OqFtclWyaH7HV9QBeJ8hR3xKstxtRno0rF_R4eIYm0mwi1oL5yBiYzzFkK9VZ0NMfJoHqht7DO3CdQ-CSOf7Zsbj5uP/s1600/IMG_1682.JPG" style="background-color: white; margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhZT6-qoB4QGFddKiHe_EVVUykMIVPvbiiP6pN0SucYtAJ-M9Ju-OqFtclWyaH7HV9QBeJ8hR3xKstxtRno0rF_R4eIYm0mwi1oL5yBiYzzFkK9VZ0NMfJoHqht7DO3CdQ-CSOf7Zsbj5uP/s640/IMG_1682.JPG" width="640" /></a><br />
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<span style="font-family: inherit;">Materials</span></h4>
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<li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><a href="http://weatherwoodstains.com/salvage-reactive-stain.html" style="color: #57536c;" target="_blank"><span style="font-family: inherit;">Weatherwood Salavge Stain</span></a></li>
<li style="border: none; margin: 0px 0px 0.25em; padding: 0px;"><span style="font-family: inherit;">Red Cedar</span></li>
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<span style="font-family: inherit;">You can use this same staining technique on <a href="http://www.fromgardners2bergers.com/2017/01/dark-barnwood-looking-box-beams.html" target="_blank">FAUX BOX BEAMS -like this post-</a> or on solid wood beams, like I'm going to show you today. You can stain any wood, but we're working here with cedar. That's a super common wood for this type of project. </span></div>
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<span style="text-align: left;">1.] You will want to stain the red cedar with Weatherwood Salvage stain. We strain the stain and then put the stain through our gravity sprayer and applied it to the wood in even coats. We apply a heavy coat of stain and let the wood air dry for 30-40 minutes.</span></div>
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<span style="font-family: inherit;"><span style="font-family: inherit;"><span style="text-align: left;">Depending on the red cedar you have, the color result will be anything from brown to dark gray to gray and brown mixture. </span><span style="text-align: left;">That's because the tannin in cedar varies so much. Check out the </span></span><a href="http://weatherwoodstains.com/colors-chart.html" style="color: #57536c; text-align: center; text-decoration: none;" target="_blank">Color Chart</a> for more options! <span style="text-align: left;">For a DARK GRAY result, use Pining Stain. For a LIGHT GRAY result, use Light Oaking. For a BROWN color, use Salvage Stain. </span></span></div>
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<span style="font-family: inherit;">BEFORE: As you apply the stains, you can see the wood turn from bright red color. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhwR2baqexOZAO9o92T-A9gbuGtFIaAhgGinjS-t5eCyucKWDgECT6DXlbbR7ERVgwQuyhn3y_nPCSD9bX25CdU-EtRSj6aifCj7b1JHX_Xih0Y-QtDfTtc2ddlsgfZOu8fPByHygBXN-j/s1600/IMG_1685.JPG" style="margin-left: 1em; margin-right: 1em; text-align: center;"><img border="0" data-original-height="1080" data-original-width="1080" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjhwR2baqexOZAO9o92T-A9gbuGtFIaAhgGinjS-t5eCyucKWDgECT6DXlbbR7ERVgwQuyhn3y_nPCSD9bX25CdU-EtRSj6aifCj7b1JHX_Xih0Y-QtDfTtc2ddlsgfZOu8fPByHygBXN-j/s640/IMG_1685.JPG" width="640" /></a></div>
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<span style="font-family: inherit;">AFTER: And in about 30 minutes, the wood changes to a beautiful barnwood brown. You can This type of stain completely alters the undertone of wood. </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj22f_zOaNj5LOE_79gmFyXGynmaSDonu9ys16tSoWu3MRWLFoD1QTOHUEmoNXzKvE2uxwYy67ANaBLwluun-MRnyTeiBVmbhTIs4g0mNMGEbJL6q22-mMNlC2O2UzAIgeUtxRldrqGxF3M/s1600/IMG_1683.JPG" style="clear: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" data-original-height="1080" data-original-width="1080" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj22f_zOaNj5LOE_79gmFyXGynmaSDonu9ys16tSoWu3MRWLFoD1QTOHUEmoNXzKvE2uxwYy67ANaBLwluun-MRnyTeiBVmbhTIs4g0mNMGEbJL6q22-mMNlC2O2UzAIgeUtxRldrqGxF3M/s640/IMG_1683.JPG" width="640" /></a></div>
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<span style="font-family: inherit;"><span style="background-color: white; color: #333333;">Don't forget to visit </span><span style="text-align: justify;">our friend </span><a href="http://www.streetfleastyle.com/" style="text-align: justify;" target="_blank">Kelly at Street Flea Style</a> and see more from her groghsou home. <span style="background-color: white; color: #333333;">For more color options, see our </span><a href="http://weatherwoodstains.com/colors-chart.html" style="background-color: white; caret-color: rgb(51, 51, 51); color: #57536c; text-decoration: none;" target="_blank">Color Chart for more choices and don't forget to save 10% on your first order with code: WELCOME10.</a></span></div>
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</div></div><div class="separator" style="clear: both;"></div><div style="text-align: center;">So glad you are here for this week's linky party:</div><div style="text-align: center;"><br>
</div><h2 style="text-align: center;">Handmade Hangout Linky Party</h2></div></div></div><a href="https://www.fromgardners2bergers.com/2020/03/the-handmade-hangout-274.html#more">Read more after the break »</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2940775268714910845.post-62583825347021280802020-03-11T15:00:00.002-06:002022-09-12T18:32:20.071-06:00Restoration Hardware's Natural color on PINE & Palazzo Vecchio TOUR<div dir="ltr" style="text-align: left;" trbidi="on">
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<span style="background-color: white; color: #1c1e21; font-family: inherit;">Ever wonder what it looks like inside a Florence castle?</span><span style="background-color: white; text-align: start;"><span style="color: #1c1e21; font-family: inherit;"><span style="caret-color: rgb(28, 30, 33);"> This Medici castle </span></span><span style="color: #1c1e21; font-family: inherit;"><span style="caret-color: rgb(28, 30, 33);">doesn’t disappoint! This castle sits in the square right outside of our AirBNN- in the </span></span></span><span style="color: #1c1e21;">promo tourist area of Florence. We walked by it nearly every day for four months- if you're interested what the inside looks like, check out my post!</span></div>
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</div><a href="https://www.fromgardners2bergers.com/2020/03/restoration-hardwares-natural-color-on.html#more">Read more after the break »</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2940775268714910845.post-51363277313171660392020-03-05T15:00:00.000-07:002020-03-05T15:00:01.312-07:00The Handmade Hangout #273<div dir="ltr" style="text-align: left;" trbidi="on"><div dir="ltr" style="text-align: left;" trbidi="on"></div><div style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiQaz7XqOp8sSd2blETEFtvLof77490CZnf7VoebnlbsYu15vu3ygT3GCYNHYWg7pqH4LGs59o0ShC3VXsK5_PE6s7aZhIPTrK4h641ot7B3DysFFb9zj2q-gGoHdfI5N9J5B3FJxaU8qL/s1600/handmade+hangout-+logo+with2+hostesses.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" data-original-height="1600" data-original-width="1186" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiQaz7XqOp8sSd2blETEFtvLof77490CZnf7VoebnlbsYu15vu3ygT3GCYNHYWg7pqH4LGs59o0ShC3VXsK5_PE6s7aZhIPTrK4h641ot7B3DysFFb9zj2q-gGoHdfI5N9J5B3FJxaU8qL/s640/handmade+hangout-+logo+with2+hostesses.jpg" width="474"></a></div></div><div style="text-align: center;"><div dir="ltr" style="text-align: left;" trbidi="on"><div style="text-align: center;"><div class="separator" style="clear: both; text-align: center;"><br>
</div></div><div class="separator" style="clear: both;"></div><div style="text-align: center;">So glad you are here for this week's linky party:</div><div style="text-align: center;"><br>
</div><h2 style="text-align: center;">Handmade Hangout Linky Party</h2></div></div></div><a href="https://www.fromgardners2bergers.com/2020/03/the-handmade-hangout-273.html#more">Read more after the break »</a>Unknownnoreply@blogger.comtag:blogger.com,1999:blog-2940775268714910845.post-29072179523568080702020-03-04T15:00:00.001-07:002022-09-12T18:32:41.299-06:00Live Edge in Driftwood Gray & Palazzo Vecchio Tower<div dir="ltr" style="text-align: left;" trbidi="on">
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This is the closest square to our AIrBNB - its Palazzo Vecchio and it houses Palazzo Vecchio. Which means, the old square has the old palace! This was the first museum we went to in Florence on Day 1. But heading to the top of the tower was one of the last things we had planned. The views of Florence were a 10 and we wanted for the perfect sunset to give it a try. </div>
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</div><a href="https://www.fromgardners2bergers.com/2020/03/live-edge-in-driftwood-gray-palazzo.html#more">Read more after the break »</a>Unknownnoreply@blogger.com