Ok, so as you all know, I invented, "Weatherwood." It's an earth friendly product that does 2 things really, really well.
1) I reduce labor time dramatically. To get a similar look, you can use petroleum products, but you have to wait for the primer to cure. The coats of paint, and then you have to use glazes. The total labor time is typically around 80 hours and although you might get close to the look, you will never get all the grain to show through.
2) Because ours is a one step process, you only have to buy one product. You don't need to buy paints, glazes, primers, or dyes. It's one and done. So I dramatically reduce material costs.